Archive for September, 2009

Pretty Sells – Does it Relate to Screenshots?

September 21st, 2009

Taking screenshots of software programs for website presentations is an essential need for every microISV. It’s often said that an image speaks a thousand words and the screenshot as an image should promote the very essential nature of the product. Looking at ASP members sites around the web I noticed that many vendors use screenshots of various quality.

In many cases, they show a beautiful virtual 3D box shot, but somehow neglect the same eye candy on their product screenshots. What I am talking about here is the use of various artefacts such as not properly clipped window borders, weird shadows or the most obvious “dirt” on background.

So it is important to have pixel perfect virtual boxes (which don’t even exist in reality), but the quality of screenshots of products itself doesn’t matter ? Or are there some other obstacles that make producing nice screenshots a hard task ? Lets have a look. Read more…

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How to Find Great Business Books for microISVs

September 9th, 2009


We all know that we should be spending more time reading good books about business, sales and marketing. But it’s difficult to find worthwhile books. Here are some tips for locating the best business books, buying them affordably, and building a library that will pay dividends year after year.
Choosing Good Business Books has more reviews than other book sites. But it’s often difficult to tell if the book being reviewed is relevant to the software industry in general, and to mISVs in particular.  Many times I’ll buy a marketing book based on recommendations, only to find that the book is targeted at larger enterprises. Most of us don’t need to read about strategies that ensure that our marketing staff is communicating effectively with our manufacturing managers. Read more…

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What would you do differently?

September 3rd, 2009
Photo credit: Robbert van der Steeg
Photo credit: Robbert van der Steeg

… if you had to start your software story again?

As a software industry enthusiast, I am curious to know how others see their business development and what they would change, in hindsight and with a set of brand new 2009 eyes. 🙂

Neil on Business of Software Network asked the community a similar question (If you could wave a magic wand…) related to the marketing of software. Answers such as focus on usability, better knowledge of customers poured in (the discussion is still open).

Some even expressed their wish to get into their customers heads completely, or even in their competition’s financial reports, to see if it’s worth outrunning them anyway. Read more…

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