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Archive for June, 2011

Sell More Software with an Authenticode Code Signing Certificate

June 24th, 2011
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It’s a difficult time to be selling software. Today’s economy has made a lot of buyers afraid to spend money. And many end-users are afraid that buying software online will result in their getting Internet malware on their computer.

Making things worse is Microsoft’s Internet Explorer security warning each time a Vista or Windows 7 user starts to download software from the web – “The publisher could not be verified. Are you sure you want to run this software?”

You can sell more software if you eliminate this frightening message. All it takes is an Authenticode code signing certificate.

If you sign your downloads, your prospect will still see the “Are you sure you want to run this software?” part of the warning message. But they won’t see the “publisher could not be verified.” portion.

And, with a single click, end-users can view your certificate and feel comfortable that they’re downloading exactly what they expected to download. The code signing certificate ensures that the downloaded file has not been tampered with after the original publisher created it.

With a code signing certificate installed, software developers can sign EXE, CAB, DLL, COM, OCX, JAR, VBA, Mozilla object files, Silverlight files, Active X controls, and MacOS 9+ files.

Code signing is an effective way to increase software sales by minimizing the risk associated with downloading files from the Internet.

To learn more about buying an affordable Code Signing certificate from K Software, visit http://codesigning.ksoftware.net/. K Software is an authorized Comodo reseller, and offers Comodo Code Signing Certificates at significant discounts. Join ASP and receive even more attractive discounts on code signing certificates.

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Selling on Amazon.com

June 21st, 2011

For most software developers, Amazon.com represents an untapped marketplace. Is your software sold there? Your software can be listed on Amazon, but most software developers do not know how to list a product there. This marketing channel is totally separate from your normal internet driven sales so it should not compete with your current sales.

Amazon.com only sells physical products. They do not sell software downloads. To sell a product on Amazon you need to have a physical version of that product. A physical product can be as simply as a CD in a case, or more likely, a CD or DVD in a standard DVD case, with a printed insert surround the DVD case. (You can print this insert on any inkjet or laser printer.)

Basic Amazon requirements include:

  • A physical product that will be shipped to a customer
  • A unique UPC or EAN bar code number for each product
  • A “sell-a-lot” developer contract with Amazon
  • Credit card and a bank account capable of receiving ACH deposits

Every product sold on Amazon needs a UPC code assigned to it. You can not make this UPC code number up, it must be an authentic code assigned by gs1.org, or another legal assignment agency like My Bar Code Store. GS1.org charges a yearly fee of at least $750 for a minimum of 100 UPC codes. Other firms like My Bar Code Store charge a one time fee of from $20 – $50 depending on the number of UPC codes you need. Unique UPC codes are required to list all products not currently found on Amazon.

Amazon charges a monthly fee of about $40 to host your merchant account. You must sign a contact for a minimum of 3 months. For software Amazon takes a 15% commission on the purchase price (not including shipping). From an economic point of view- if you can sell at least $50 of your software each month on Amazon, you will break even. If you sell more than $50 a month, the extra sales are extra income.

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Software Marketing Glossary for software developers

June 15th, 2011
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quotation on benefit versus solutionHere’s a new marketing resource that I’ve designed to help software developers sell more desktop/laptop software, SaaS services, and Android and iOS apps.

The Software Marketing Glossary includes tips and tricks about software marketing, reviews of marketing books, great quotations, and lots of attitude.

There are even feature length articles covering topics such as creating brand extensions, working with troublesome customers, generating impulse sales, crafting effective sales messages, upselling, cross-selling, and selling more site licenses.

It’s huge – 65,000 words on 135 pages.

It’s free. It’s fun. Use the Software Marketing Glossary to quickly learn more about a software business topic, or read it from cover to cover.

– Al Harberg, the website review and press release guy from DP Directory, Inc.

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