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Archive for June, 2012

Time Is Ticking: Last Chance to Save on ISVCon and Hotel Rooms!

June 27th, 2012
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As a reminder, the discounted hotel room block is available until June 28, and you should register at ISVCon.org before July 1 to save on registration before the price bumps up.

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ISVCon Registration and Hotel Deadlines Approaching

June 21st, 2012
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If you’re interested in learning about trends in your industry from expert speakers and fellow attendees, you’re going to ISVCon, the new Software Industry Conference (SIC).

Held from July 13-15, it’s all about software developers and vendors like you getting together for a few days to learn from each other, attend great sessions on topics such as social media marketing, Cloud-based technologies, and mobile platforms, among others, and enjoy yourself in Reno, Nevada, the Biggest Little City in the World.

If you haven’t registered yet, you have two reasons to avoid procrastinating and to act now.

First, the ISVCon discounted hotel room block means you’ll get to stay at the Atlantis Casino Resort Spa, which is where ISVCon is being held, for less. The deadline for getting a room in this block has been extended to June 28. Normally rooms have a $12/night resort fee, and the cost can be $99.99 for weekdays and up to $159.99 for weekends, but if you register in the room block before the deadline, you can get your rooms for $69 for weekdays and $99 for weekends, and the resort fee is waived!

Second, ISVCon registration prices go up on July 1. If you register today, you pay only $375 for the Weekend conference and $425 for the full conference. If you wait, those prices go up to $499 and $599. How many opportunities do you usually have to save between 25%-30% on something that could help you improve your business? And if you add in the savings with the ISVCon room block, you’re saving even more money.

So why wait? Register today at http://isvcon.org to save money to go to a conference where you’ll learn how to make more money, make new friends, and have fun!

Will we see you in Reno?

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Software Marketing and Adversity

June 10th, 2012
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adversity and software marketingBill Russell believes that adversity does not necessarily bring out the best in people. This is true in the software development industry, and in all parts of our lives. Some microISVs respond well to adversity, and some react poorly.

Russell led the Boston Celtics to 11 championships in 13 years. And he was the only basketball player to win an NCAA Championship, an Olympic Gold Medal, and an NBA Championship in a single year. In his book “Russell Rules,” he offers a wealth of advice that can help business people of all types, including those of us who spend our days immersed in software marketing..

Russell disagrees with the popular wisdom that we should regard adversity as an opportunity. He believes that this leads to creating a victim mentality – a mindset in which people who have been mistreated believe that they are powerless. He tells us to take control of every situation, regardless of how it was caused. Russell sees this as a positive action on our part, and not simply a reaction to the things that are going on around us.

We need to be resilient, Russell says, and respond to the problems that affect our business. Problems happen. What’s important is how we respond to them.

Our businesses will have highs and lows. We need to have resilience, and not become distracted by the ups and downs that will always be part of business – and of life. That’s good advice for people who deal every day with the stresses of software marketing.

– by Al Harberg, the Software Marketing Glossary guy

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ISVCon Announces Seminar Info for July Software Conference

June 5th, 2012

The 2012 Independent Software Vendor Conference (ISVCon), scheduled for July 13 – 15, 2012 at the Atlantis Casino Resort in Reno, Nevada, has announced information about the panel discussions and seminars that will be presented. Designed to deliver the latest marketing ideas to small software development firms, this year’s conference includes:

  • Accelerating the Flywheel by Rob Walling of Software by Rob – Author, blogger, and software entrepreneur Rob Walling discusses advanced techniques for building your software business and selling more of your applications.
  • SaaS: Challenge or Huge Opportunity? by Michael Ni of Avangate – Responsible for eCommerce company Avangate’s marketing strategy and affiliate network, Michael Ni will provide guidance on how software authors can smooth the transition from desktop/laptop development to selling software as a service (SaaS).

  • The Mobile Age: Your Strategies by Tom Beidle of Digital River’s MyCommerce division – Tom Beidle will explore trends in mobile products, consumer usage patterns, and revenue models for mobile software products.

  • Making Money with Microsoft by Patrick Foley of Microsoft Azure – Patrick will discuss new trends from Microsoft, including Windows 8, mobile computing, and making money on the cloud.

  • New Trends in Online Help by Alexander Halser of EC Software – The Help+Manual guy will provide software developers with information about setting up content navigation, using images and videos efficiently, the emotional aspects of help files, and much more.

Twenty-one presentations and seminars have been scheduled for the conference, and more will be added in June. For a complete list, visit http://www.isvcon.org/sessions.php.

Sign up for the conference by June 30 to take advantage of ISVCon’s $425(US) registration fee. Registration includes three days of intense education and networking opportunities plus a Thursday evening reception, and break rooms full of snacks and helpful representatives from the conference’s sponsors.

Continental breakfasts and lunches are included in the registration fee, so developers can network with fellow industry members throughout the day. There will be additional networking opportunities on Saturday night, as well as discounted tickets to a dinner and show. You can even sign up for a post-conference meeting on Monday July 16th with fellow attendees, and continue to share business-building ideas and develop relationships with other software professionals.

Previously known as the Software Industry Conference (SIC), ISVCon carries on a 20+ year tradition of supporting independent software developers’ business and marketing efforts with seminars, presentations, and networking opportunities.

ISVCon is owned and run by The Association of Software Professionals. Sponsors for ISVCon 2012 include Microsoft, MyCommerce from Digital River, Avangate, FastSpring, the Association of Software Professionals, K Software, Emurasoft, and DAIR Computer Systems. Visit http://www.isvcon.org for more information about attending ISVCon 2012. Or visit http://www.isvcon.org/sponsors.php to learn about sponsoring the conference.

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