Archive for July, 2012

New Hall of Fame Inductee at 2012 ISVCon

July 23rd, 2012

At the 2012 ISVCon, Dennis Reinhardt was recognized as an individual who went above and beyond the normal levels of volunteerism to contribute to the Association of Software Professionals when he was awarded with the ASP Hall of Fame.

Dennis Reinhardt - Hall of Fame

A member since 2000, Dennis has volunteered in many roles and has had a great impact on the organization and the industry. Thank you for your contributions, Dennis!

For a more detailed description of Dennis’ accomplishments and a report of ISVCon 2012, look for the upcoming August issue of ASPects.

News, Uncategorized

ESWC Announces 2012 Software Conference and Epsilon Award

July 19th, 2012
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The 12th annual European Software Conference will be held at the Holiday Inn Munich City Centre on November 24 and 25, 2012 in Munich, Germany. The European Software Conference is the premiere event for the Independent Developer and the (Micro-) ISV-Industry. The conference blends web, mobile, and desktop into one world of software.

Panel discussions and presentations from software industry professionals will fill the two-day meeting. All of the presentations are in English.

ESWC 2012 will focus on topics that are vital to independent software developers. Seminar subjects include fighting software piracy, software market analysis, application stores and the desktop/laptop market, content management systems, email marketing, Google Adwords, website conversion optimization, developing a software brand, software advertising, development and marketing of smartphone products, software update strategies, and turning website visitors into buyers. Many well-known, successful software developers will share their experiences and advice on marketing and sales.

This year’s European Software Conference will feature the seventh Epsilon Award, an annual recognition of outstanding software for Windows, Mac, and Linux distributions, Chrome OS, and for all major web and mobile platforms. Nominations for the Epsilon Award will remain open until September 4, and voting for the nominated software products will remain open until October 27. Dieter Reiter, CEO of the DLED Munich and Governing Member of the City Council, will speak to conference attendees at the Epsilon Award ceremony.

This year’s Epsilon Award winner will be announced at the conference on November 24. Prizes include a winner`s certificate and trophy of honor, press coverage of their product by the professional Press service of DP Directory, and entry into the Hall of Fame which means free full access for the winner to future ESWCs. Prizes of recognition for the first ten nominees include a nominee certificate by the ESWC e.V.

The registration fee for the two day conference, including lunches, is 225 Euros, or 90 Euros without lunches. Additional information about the Epsilon Award, and about the European Software Conference, can be found on ESWC’s totally redesigned website on or on Twitter on

The conference is organized by the ESWC e.V., a not-for-profit foundation devoted to providing educational opportunities to software developers.

Conference sponsors include Avangate, Alwin Hoogerdijk, ASP, deal United, DP Directory, Globell, Questback, Software Promotions, Wibu, and Emurasoft. For more information about becoming a sponsor, visit

Announcements, Uncategorized , ,

ISVCon 2012 Program Available for Download

July 12th, 2012
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ISVCon 2012 program book

The program book for the 2012 ISVCon in Reno, Nevada is now available for downloading. If you want to see the schedule of great, business-building sessions, download the 2012 ISVCon program book now.


News, Uncategorized

Our 25th Anniversary Means You Get Discount Deals

July 11th, 2012
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This year marks the 25th anniversary of the Association of Software Professionals, and to celebrate, we’re holding our 25th anniversary discounts promotion!

For a limited time, certain members of the ASP are discounting their offerings by 25% or more!

ASP 25th anniversary discounts on member software

Interested in saving on the above software? Head to the ASP 25th anniversary page!

News, Uncategorized

July 2012 ASPects, the Annual Public Issue, is Online Now

July 3rd, 2012
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The ASPects newsletter is sent to ASP members each month. The entire 25-year history is available in PDF format in the members’ archive, and is fully-searchable.

But this month is different–the July issue is a free download for everyone, not just members of the Association of Software Professionals.

July 2012 Volume 25, No. 7 (1.1 Mb) 

“Welcome to Reno!”
by Gianfranco Berardi

The ASP has changed and grown with the industry in these last 25 years. We promoted try before-you-buy as a marketing method until it became The Way Things Are, we’ve made our interests known and were successful at getting important laws changed that would impact our industry, and most recently we’re hosting an amazing conference… (page 1)

Trade Show Calendar
(page 2)

“The Biggest Mistake You Can Ever Make”
by Jiri Novotny
The biggest mistake you can ever make is to wing it alone.
     Being a mISV is awesome. But I think that doing it all alone and never fully onnecting with other mISVs is not awesome… (page 3)

“ASP Indie Games SIG”
by Gregg Seelhoff
Did you know that the Association of Software Professionals has a SIG (Special Interest Group) specifically for game developers? (page 4)

PAD Specification Update
by Joel Diamond
Plans are being made for a major overhaul to the entire PAD platform beginning this summer. Members will be notified in the very near future with the full plans for both changes and enhancements to the PAD Specification as well as the authoring tools, shortly after ISVCON… (page 6)

How to Capture a Screen
by Jerry Stern
I spent some time looking at software screen shots recently. It was something of an eye opener. As in, it caused considerable visual stress to look at the ugly things. They were, for the most part, worthless…
    It’s not just that these screenshots don’t show what the program can do; they don’t even identify what program we’re looking at… (page 6)

“Customer Relationship Management for microISVs”
by Al Harberg

Customer relationship management (CRM) is good software marketing. CRM is a simple notion that can help software developers sell more of their applications: It costs most businesses less money to generate sales from old customers than it does to find new ones… (page 8)

“Call Yourself!
Are You Impossible to Reach?”
by Jerry Stern

I’m surprised by basic web page failures among microISVs. I follow a link to a product I’ve heard about for years, or was recommended to me, and I see, well, crab grass…
    We run software and technology businesses, and many of us are guilty of liking our technology so much, that we want to just do that…
    The common error in a small business is skipping supervision… (page 11)

“Software Passwords and Software Marketing”
by Al Harberg

If your software asks users to create a password to protect the privacy of their information, then you have an opportunity to offer additional value to your customers. And that can mean increased software sales, additional recommendations, and good will for your company in your marketing niche.
     Help your users choose effective passwords… (page 14)

ASP Member News
Slimbrowser – a Fast and Secure Tabbed Web Browser (page 14)
Affordable Cloud-Based Speed Reading Software for Colleges and College Prep (page 15)
Create Handwriting Fonts In Many Major Languages (page 15)

ASPects Newsletter, Uncategorized