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Stakeholder Relationships

November 26th, 2012
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stakeholder relationshipsConsider creating strategic relationships with all of your stakeholders.

This advice comes from Jay Conrad Levinson in his book “Guerrilla Marketing Excellence – The 50 Golden Rules for Small-Business Success.”

If Levinson were writing about the software development industry, his list of stakeholders would no doubt include suppliers, eCommerce companies, bankers, businesses who target the same audience with non-competing products or services, and employees.

Levinson advises that when we’re thinking about partnerships, “think profit, not marriage.” Cooperate with partners. Don’t compete with them. Create a network of people who are helping you succeed.

If you build effective alliances by following Levinson’s advice, you’ll have a significant edge over other software developers.

   – by Al Harberg, the Software Marketing Blog guy

Articles, Uncategorized

November 2012 ASPects Online: Windows RT, Scratching, BYOD, and Software Subscriptions

November 1st, 2012
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The November ASPects arrives in ASP members’ mailboxes today. Here’s a preview of what our members will read about this month.


November 2012, Volume 25, No. 11, Issue # 268 (482 Kb)


Get Ready for the 2012 Annual Membership Meeting
by Gianfranco Berardi
One of the perks of ASP membership is that you get to participate in the Annual Membership Meeting. It will begin with a discussion period on Saturday November 24, 2012, at 12:01 AM Eastern US Time. The voting part of the meeting begins Saturday, December 1, 2012, at 12:01 AM US Eastern time, and will run for seven days, ending at 11:59 PM US Eastern time, Friday, December 7, 2012. We’ll email voting instructions to all
ASP members… (page 1)

Director Nominee’s Statements for 2013
Ed Pulliam (page 1)
Howard Sobel (page 3)

Trade Show Calendar
ISVCon, September 26-29, 2013 (page 2)

ASP News
3rd Qtr Financial Report (page 3)

Windows RT has Surfaced
by Jerry Stern
October 26th: Today is launch day. Windows 8 is officially available from Microsoft today. And Microsoft opened around 30 pop-up stores around North America to sell Windows RT on the new Surface tablets running ARM processors. I went to take a look… (page 4)

Selling Desktop Software on a Subscription Basis
by Jiri Novotny
Selling web-based software on a subscription basis is very common and a relatively old idea. It is used widely, and is very popular with technological startups…
    In this article, I am going to explore the idea of taking the subscription SaaS concept and applying it to selling desktop software… (page 6)

Scratching and Selling Software
by Al Harberg
Twyla Tharp defines scratching as the seemingly random searches for fodder that we all engage in when working on a new project. She depends upon scratching when shes drawing upon her 35-year career as a dancer, choreographer, and businessperson to look for creative inspiration for a new dance for her company. And every software developer has to scratch for
creative ideas when looking for inspiration to create a new software application… (page 8 )

Choosing a Mobile Development Platform
by Al Harberg
There are a lot of discussions about how to choose the development platform that youll use for development and marketing of tablet and smartphone apps. The main considerations include market penetration, the effectiveness of the platforms online app store, the typical retail price of apps for each platform, and the quality of the development tools that are available.
    Before finalizing your decision, though, take a serious look at two issues that businesses are worried about, from the smallest startup to the largest Fortune-100 enterprise: Consumerization and BYOD… (page 9)

ASP Member News:

  • StartFinity is the missing Start Menu for Windows 8 (page 11)
  • Powerful Keylogger Protection Available at No Cost (page 11)
  • Diabetics Predict Future 3 Hours Ahead with ManageBGL.com (page 11)

New & Press Corner

  • Marketers Missing Powerful Opportunity to Engage with Consumers and Build Their Brands Online (page 12)
  • FTC Recommends Best Practices for Companies That Use Facial Recognition Technologies (page 12)

ASPects Newsletter, Uncategorized