Archive for December, 2012

ASP Member High-Logic B.V. Wins 2012 Epsilon Award for MainType

December 14th, 2012
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High-Logic B.V.’s MainType was named the winner of the 2012 Epsilon Award at the 12th annual European Software Conference. Each year, The Epsilon Award recognizes the best software application from the European software and microISV community. ASP is a Supporting Sponsor of the European Software Conference.

MainType takes the frustration out of managing your Windows fonts. Using drag and drop, MainType lets you find, preview, organize, install, and print your fonts. Unlike simple font preview applications, MainType is designed for graphic artists, typographers, and other power users who demand high-end functionality such as network support, plug-ins, advanced categorizing and searching capabilities, and fast searches for the fonts that they need.

The new database structure allows MainType to start processing fonts immediately, and results in substantially improved processing speed, even on systems with tens of thousands of fonts. The database design makes it simple to back up and restore your font library. Network support allows access to fonts that are stored on a network drive.

MainType 5 runs under Windows 8/7/Vista/XP/2003/2000, and costs $39(US) for a single-user license of the Standard Edition and $79 for the Professional Edition. For more information, contact High-Logic B.V., Tuinstraat 60, 3732 VM De Bilt, The Netherlands.

The Epsilon Award’s second-place winner was Cosmin Unguru’s BatchPhoto. Cosmin is also a member of the ASP.

The 13th annual European Software Conference will be held November 2nd and 3rd, 2013 in Venice, Italy. Additional information about the Epsilon Award, and about the European Software Conference, can be found on

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Demographics and Software Sales

December 6th, 2012
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Kenneth Gronbach believes that Detroit’s economic woes are caused by the car manufacturers not paying attention to the demographics of buying cars.

Gronbach is the author of the 2008 book “The Age Curve – How to Profit from the Coming Demographic Storm.” The book looks at the marketplace from the perspective of demographics. And it provides some great insights that can help us in the software development industry.

Forty-three-year-old men buy cars. Well, men aged 33 to 53 are the heaviest buyers of vehicles. Generation X (the 69.5 million Americans born between 1965 and 1984) can’t buy cars at the same level as Baby Boomers (the 78.2 million Americans born between 1945 and 1964) bought cars because there are nine million fewer people in Generation X.

Toyota, Gronbach tells us, figured it out. Instead of mainly targeting traditional buyers, Toyota has created cars that attract the much larger, much younger Gen Y buyers. Apparently, Toyota studied the types of used cars that young adults are buying today. And they built new cars that are attractive to these buyers.

Gronbach cites an ad campaign from Porsche 20-or-so years ago. Porsche of America encouraged people to buy used Porsches. Even though this didn’t make the company any money, the company depended on the sale of used Porsches to sell new ones. By making the market for used Porsches robust, it increased the trade-in value of these older vehicles. Many people traded in their old Porsches for new ones.

There might be a lesson here for software authors. Give your software to college students for free. And to high school students. And teachers. Plant the seeds today with users who don’t have the funds to buy your application. And when they graduate and enter the world of work, they’ll remember how great your software was, and buy it. And encourage all of their colleagues to buy it.

   – by Al Harberg, the Software Marketing Blog guy

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December 2012 ASPects

December 2nd, 2012
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Each month, members of the ASP receive ASPects, the monthly newsletter of the ASP, including official news, how-to articles, and industry news. The December issue is available now, and 25 years of back issues are in the members’ web site.

December 2012, Volume 25, No. 12

2012 Annual Meeting Has Started

by Gianfranco Berardi

This is an official notice of the Annual Membership Meeting, as required by section 3.12 of the bylaws. The Annual Membership Meeting of the Association of Software Professionals has begun with the discussion period started on Saturday, November 24, 2012, at 12:01 AM Eastern US Time…(page 1)

Why I’m Still an ASP Member

by Gianfranco Berardi

At the end of my college years, I had been absorbing all I could about game development in my spare time, and I thought it would be ideal if I managed to get a job working for a company such as Nintendo, Konami, or Midway…
A couple of years ago, I finally made the leap to run my business full-time… (page 1)

Trade Show Calendar
ISVCon, September 26-29, 2013 (page 2)

ASP Member News
FlowHeater Designer v. 2.5 (page 3)

Sell More Software by Writing Better
by Al Harberg
Whether you’re writing your website’s sales presentation, a posting for your blog, a press release about your new software, or a whitepaper for your content library, you need to sell your ideas if you want to sell your software…
Every word has to advance your argument, and tell your story well. You have to look at every word, and ask if it’s advancing the message. Your job is to keep readers reading…. (page 4)

Design a Game With Me
by Gianfranco Berardi
One evening I found myself with a pack of cards and nothing else to do. I decided to make a simple game. My initial goal was to make a single-player card game, but it eventually evolved into a two-player game. By documenting the earlier design iterations, I hope to give you insight into what is involved in the game design process… (page 5)

Announcing the Release of v4.0 of the PAD Specification
by Joel Diamond
The ASP PAD Committee is pleased to announce the first major upgrade of the PAD Specification to 4.0. This upgrade entails more than just modifications and additions to the classic field content from prior versions of the specification, v 3.11. All former PAD tools, both ASP and third-party authored, are being replaced with a central web-based platform. We hope these significant investments in the PAD platform will benefit the entire commercial software community and especially the customers of our software that we distribute and promote online… (page 7)

News & Press Corner
Federal Trade Commission, Department of Justice to Hold Workshop on Patent Assertion Entity Activities (page 8)

Visual Studio Toolbox Control Implementation
by Libor Tinka
This tutorial is intended for developers who would like to distribute their WPF or WinForms controls and automatically put
them into Visual Studio Toolbox during installation.
I struggled with Toolbox integration earlier because there are several possible approaches (harder to decide between them). Each approach has its own pros and cons and no overall comparison is provided. I wrote this tutorial to shed some light on the topic and spare you hours, maybe days, of research and experimenting with aspects of Visual Studio (Toolbox) extensibility… (page 9)

ASP Member News
Save Software Development Time with PacoSoft LogAnalyzer (page 15)

ASPects Newsletter, Uncategorized