Archive for February, 2013

Tablet Computer Ownership

February 25th, 2013
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computer-tablets-and-educationTwenty-five percent of adult Americans own a tablet computer. Ownership percentages, however, vary greatly based on the level of education of the individual.

So says the Pew Research Center’s Internet & American Life study, as reported in the November 2, 2012 issue of Processor Magazine.

The study’s tablet ownership results are divided into four education groups –

  •  7 percent of people who didn’t graduate from high school own a tablet
  • 18 percent of high school graduates own a tablet
  • 27 percent of adults who attended college own a tablet
  • 41 percent of college graduates own one

On a personal note, I think tablet ownership will increase in the coming years. Lots. As Android tablets become more popular, and as Windows 8 tablets gain market share, the competition will drive prices down. And as overall tablet sales increase, manufacturing prices will go down, and market penetration will go up.

Conversations with my customers lead me to believe that the software development tools available to tablet developers are not nearly as powerful or sophisticated as the tools that they’ve used in the Windows environment. If you’re thinking about developing tablet (and smartphone) apps, you might want to start climbing the learning curve earlier rather than later.

    – by Al Harberg, the Software Marketing Blog guy

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ISVCon 2013: Call for Speakers

February 20th, 2013
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ISVCon2013 CallForSpeakers

ISVCon is a non-profit conference for ISVs (Independent Software Vendors). It attracts software developers, publishers, and other professionals in the software industry, all sharing a common interest in software marketing, sales, development, distribution, and other related issues. ISVCon provides an environment of networking, education, and collaboration.

ISVCon 2013 will take place September 27-29 in Reno, Nevada at the Atlantis Casino Resort Spa.
Please consider supporting the conference not only by attending and/or sponsoring, but also by sharing your knowledge and expertise with others. We invite you to submit your proposal to speak at the conference.

New this year – We will be offering free conference registration for speakers, which includes the conference-sponsored lunches! (Sorry, we are not able to provide any compensation for travel or accommodations.)


Speakers are needed on all subjects related to being an ISV. We are especially interested in topics with recent buzz, like mobile computing, cloud computing, software as a service, social networks, etc. Business and marketing related subjects are always popular too. In fact, any subject of interest to ISVs will be considered.

The ISVCon sessions will run in a single track, and will incorporate topics of interest for both start-ups and experienced ISVs.


Most sessions are an hour long, and individual presentations can run anywhere from 15 to 50 minutes, depending on whether you are going “solo” or will be on a panel with other speakers (remember that we leave time at the end of each session for audience questions). If you and a friend or two have an idea for a shared session, each speaker should submit a proposal for their talk, and note their preferred session partners.


Your speaking proposal should include the following details:

1. Speaker name
2. Company/Affiliation
3. Contact information
4. Subject of proposed presentation (and/or possible title)
5. Summary of proposed presentation
(please include enough detail to differentiate your presentation from any other proposed presentations on a similar subject)

As with the 2012 event, we will be video taping the sessions, and posting them on our website for viewing by attendees, newsletter subscribers, and ASP members.

Please email your ISVCon speaking proposal to Rich Holler,


The deadline for submitting your proposal is Tuesday, March 12th.
If your proposal is accepted, you will be notified via email by Friday, March 29th.


If you represent a company that sells products or services to ISVs, you are welcome to submit a proposal to speak in your area of expertise. However, we require that the majority of a presentation be of general interest, with any company- or product-specific information limited to only the last few minutes of the presentation.


For more information about the conference, please visit
If you have any questions, please feel free to contact the ISVCon Speakers Manager:

Rich Holler
Email: rich @

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February 2013 ASPects Online

February 1st, 2013
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The February ASPects is available for ASP members today. There’s submission help for PAD 4.0, tips on creating web pages that adjust to the browser size for tablets and smart phones, marketing help, and more.

ASPects, February 2013ASPects, February 2013
You Look Like Volunteer Material

by Gianfranco Berardi
Hello, ASP Member! As someone who probably wants to make a name for yourself, you might be wondering, “Self, how can I make a splash in my industry?”
The answer is contribution (page 1)

Last Chance to Save: ISVCon 2013 Early Bird Registration Ends February 28
by Gianfranco Berardi
Don’t wait too long to register for ISVCon 2013.
After February 28, the Early Bird discount on registration ends, and you’ll miss out on potentially hundreds in savings. ISVCon 2013 will run from September 27 – 29 in Reno, Nevada at the Atlantis Casino Resort Spa. Register now at … (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

ASP News
2013 Chair, officers, 2013 Budget Resolution, 4th Qtr Report (page 3)

The Most Common and Frequent Errors Identified by the AppVisor PAD Review Team
by Joel Diamond
After nearly 750 PAD files submitted under the PAD v4.0 Specification, we have created a list of the errors found most often. PAD 4.0 files can be created, or upgraded from older versions, online only, at… (page 4)

Frequently Asked Questions: PAD Certification
What is the PAD Repository?… (page 4)

Categorizing your Software
by Al Harberg
Software buyers sort applications by category. And positioning is all about the location of your product in prospects’ minds. As you start to design your next application, consider how you want prospective buyers to think about your new program. By designing your application with your market positioning in mind, you’ll have a much easier time selling your new product to your target audience… (page 7)

Responsive Web Design
by Jan Prichystal
As the technology progresses, it brings not only more opportunities, but also new issues that needs to be dealt with. Just a few years ago, you could be almost sure your users would be accessing your web site from their desktops. Not anymore. Smartphones and tablet computers have become more accessible to the public than ever. Tablet computer sales doubled in 2012 and the trend will most likely continue in the upcoming years. That takes us from browsers-related issues to a new one: our websites must be ready to be viewed on different devices with different resolutions and aspect ratios. Responsive web design takes this into account and introduces solutions for these problems… (page 8 )

Design a Game With Me, Part 3: Play It And Tell Me What You Think
by Gianfranco Berardi
In the previous two articles, we took a standard deck of cards and created a casual game that eventually evolved to accommodate two players. Of course, games are meant to be played by others, and it is hard to know how other people will receive your game until you actually put it in front of them. It is only through play-testing that you can hope to fully understand how the game will be received.
Is it easy to understand the rules, or are they incomplete, vague, and convoluted?.. (page 10)

ASP Member News
AceReader Elite: Intuitive, Feature-Rich Speed Reading Software (page 12)
TaskMerlin: Automated Gantt Charts for a Complete Project Management Solution(page 12)
SnappyFax: Full-featured Fax Server Software for Windows (page 12)

ASPects Newsletter, Uncategorized