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ASPects for November, 2013

November 1st, 2013

, Editor, ASPects

The November ASPects is available now, for ASP members. Al Harberg has written about expanding software markets. I’ve covered Google Authorship. And it’s election time, and more.

ASPects, November 2013ASPects, November 2013

Here Comes the 2013 Annual Membership Meeting
by Gianfranco Berardi
At the end of this month, the Association of Software Professionals Annual Membership Meeting begins with a discussion period starting on Sunday November 24, 2013, at 12:01 AM Eastern US Time……(page 1)

Get Yourself Pictured with Google Authorship
by Jerry Stern
The best way to get a high ranking in Google search is to create lots of pages with unique content, with your keywords as high on the page as possible. After you’ve accomplished that, the next step is to take credit for your work. That’s done with Google Authorship. Google Authorship is, basically, indexing in search results for writers… (page 1)

Trade Show Calendar
 (page 2)

ASP News
Public Website Contract, 3rd Quarter Financial Report, Board Nominations (page 3)

Go Online for the Annual Meeting
by Jerry Stern
The ASP’s annual meeting starts soon. Here’s how to participate in the meeting… (page 5)

Social Media Collaboration Campaigns
by Al Harberg
A well-structured, well-executed social media collaboration campaign might increase your software sales. Unfortunately, only ten percent of enterprise social collaboration campaigns succeed. Anthony Bradley, a group VP at Gartner, studied campaigns across a variety of industries. To succeed, Bradley suggests, marketers need to develop a plan that will define the audience that they’re trying to reach… (page 6)

How to Name an App, a Program, a Company, or a Service
by Jerry Stern
OK, it’s pretty obvious, right? Name your program, memorably, so that people will have an idea of what it does, but with a name that you can use. Right? Well, that’s not easy. As webmaster on two download sites, I see thousands of new product names, and some of them are, well, illegal. Others are meaningless, or dated, and others will never, ever, be found in a search. Let’s cover each of those areas…  (page 7)

Renegade Software Spending
by Al Harberg
Until a very few years ago, software-buying decisions in larger enterprises were controlled by the IT department. Things have changed. Today, many business managers are ignoring the authority of the IT department and the CIO, and are making their own software-buying decisions. Software developers need to be aware of this trend, and adjust their marketing strategies to take advantage of it… (page 8 )

News & Press Corner
Amazon Launches Appstore Developer Select (page 10)
Havok Invites Game Developers to Compete (page 10)
Future of Technology May Be Determined by Millennial Malaise (page 10)
Adobe Releases Snap.svg Open Source Project (page 10)

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