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ASPects for September 2014: SSL for SEO, Selling to Women

September 1st, 2014

, Editor, ASPects

Google is counting SSL towards SEO, and Dennis Reinhardt writes about how to set up SSL on your websites in the September ASPects, available exclusively to members of the Association of Software Professionals. Al Harberg has written about Selling to Women, and why you should, or shouldn’t, Talk About Yourself on your website.

September 2014 ASPectsContents, September 2014 ASPects

Moving into the New Library and myBB
by Jerry Stern
All the current content from our Members-Only site has been copied over to the Library, including all 290 issues of ASPects, including 3,804 pages of software-industry articles and history, plus legal guides, the ASP’s Secretary’s Desk sections, financial reports, and more. And more will be added; the Library is the new home for all our references for both member resources and organizational documents.
Join us here:
https://www.asp-software.org/mybb (page 1)

Trade Show Calendar
(page 2)

Setting up an SSL Site: Why SSL … and Why Not
by Dennis Reinhardt
In early August, Google posted that they would start using HTTPS as a ranking signal…. So, SSL is a broad industry trend and increasingly could become a checkoff item, something expected in a serious site the same way that code signing is standard for downloads… (page 3)

Talking About Yourself
by Al Harberg
There aren’t a lot of good reasons to talk about yourself on your website. Your prospects don’t care nearly as much about you as they care about themselves. Instead of writing about yourself, use that space to tell prospects about your applications’ most important benefits.
You have three basic choices for delivering your sales message: You can write about your prospects, you can write about other people, or you can write about yourself… (page 6)

Selling Software to Women

by Al Harberg
Women make 80 percent of all purchasing decisions. It would be a mistake not to understand the differences between the ways that women and men buy consumer and business products like software… (page 7)

ASP Member News

Avangate Honored as Part of the International Business Awards Program (page 9)

News & Press Corner
FTC Staff Report on Mobile Shopping Apps Found Disclosures to Consumers Are Lacking (page 9)

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