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August 2012 ASPects, Special News Issue

August 2nd, 2012

The ASPects newsletter is sent to ASP members every month. 25-years of back issues are available in PDF format in the members’ archive, and is fully-searchable.

This month, the first few articles are available to everyone as a free download. The full issue is available to ASP members.


August 2012
Volume 25, No. 8 (314 Kb) 

ISVCon 2012 in Reno

by Gianfranco Berardi
After much preparation, last month the ASP hosted its first ISVCon, the new Software Industry Conference, in Reno, Nevada. The rebooted conference kicked off with a Thursday night Welcome Reception sponsored by Digital River’s MyCommerce. It was a great opportunity to meet fellow attendees while enjoying some of the delicious hors d’oeuvrs and drinks provided by the excellent Atlantis Casino Resort Spa staff, a taste of things to come… (page 1)
 

AppVisor/ASP Partnership to Provide Full Update to the ASP PAD Platform
by Joel Diamond
The early beginning of the idea behind AppVisor started around 2008…
    Thus, AppVisor has been formed to support, protect, and enhance the ASP’s PAD platform, the intellectual property of the platform, and the integrity of the platform, and to reinvest in the platform, so it meets the needs of current and future members of the ASP… (page 1)

Trade Show Calendar
(page 2)

Dennis Reinhardt Joins ASP Hall of Fame
by Gianfranco Berardi
The ASP Hall of Fame recognizes individuals who have helped make the ASP what it is today. During Saturday lunch at ISVCon, it was my pleasure to present the ASP Hall of Fame award to Dennis Reinhardt… (page 4)

The Benefits of PAD Certification
by Joel Diamond
Why does the PAD Platform Require Certification? (page 6)

Interface Guidelines for Mobile/Touchscreen Devices
by Gregg Seelhoff
Several years ago, I gave a presentation at SIC entitled, “Practical Interface Guidelines: Things they did not teach us in programming class”, in which I detailed some best practices for interface design and implementation. While general interface principals remain persistent, the recent popularity and growth in mobile and touchscreen devices demands a revisit; smartphones, tablets, and similar devices have somewhat different interface requirements… (page 7)

Paid Upgrades or Free Upgrades?
by Jiri Novotny
The recent passionate discussion in the ASP newsgroups- “The million dollar question; To charge for updates or not?” inspired me to write this article.
    I would like to offer you my thinking as someone who has experience with free upgrades, paid major upgrades, and upgrade subscriptions… (page 9)

ASP News
Motion: Web forum, Call for volunteer: Member Offers Manager, New SaA: Steve Faleiro, Assistant Don Waterfield (page 11)

Marketing Software to Retirees
by Al Harberg
According to Harris Interactive, 28 percent of people who are 67 and older use eReaders to read books. Based upon the current state of the book publishing industry, I wouldn’t have guessed that 28 percent of many demographic groups read books in any format. But more significantly, the survey points out that retired people are comfortable using technology. And that’s a software marketing message that software developers shouldn’t ignore…

    Don’t ignore the Baby Boomers and the Silent Generation when you’re making your marketing plans… (page 12)

ASP Member News:
Slimbrowser V6 – a Versatile Full-service Browser (page 13)
Digital River Enables eCommerce in in Metro Apps (page 14)

News & Press Corner
ESWC Announces 2012 Software Conference and Epsilon Award (page 14)

ASPects Newsletter, News

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