Archive for the ‘Announcements’ Category

Update Your Software Marketing Skills at ISVCon 2012

April 9th, 2012
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The Association of Software Professionals has announced that this year’s Independent Software Vendor Conference (ISVCon) will be held July 13 – 15, 2012 at the Atlantis Casino Resort in Reno, Nevada. Previously known as the Software Industry Conference (SIC), ISVCon carries on a 20+ year tradition of supporting independent software developers’ business and marketing efforts with seminars, presentations, and networking opportunities.

ISVCon 2012 will feature panel discussions and presentations from software industry professionals worldwide. Seminars are designed to cover all of the topics that are critical to the success of small software development firms, including software marketing, developing apps for iPhone, iPad, and Android devices, marketing Software as a Service (SaaS) applications, the latest developments in cloud computing, search engine optimization (SEO), and software security.

The program on Friday is designed for established software publishers as well as startup companies. On Saturday and Sunday, seminars are divided into two tracks to accommodate less experienced software developers and experienced software marketers.

ISVCon’s $425(US) registration fee includes three days of wall-to-wall education and networking opportunities plus a Thursday evening reception, Friday Exhibit Night with events hosted by major software industry vendors, and break rooms full of snacks and helpful representatives from the conference’s sponsors. Continental breakfasts and lunches are included in the registration fee, so developers can network with fellow industry members throughout the day. You can even sign up for a post-conference meeting on Monday July 16th with fellow attendees, and continue to share business-building ideas and develop relationships with other software professionals.

Sponsors for ISVCon 2012 include MyCommerce from Digital River, Avangate, the Association of Software Professionals, K Software, Emurasoft, DAIR Computer Systems, and Greentram Software. Visit for more information about attending ISVCon 2012. Or visit to learn about sponsoring the conference.

Announcements, Uncategorized

ASP Takes Official Stance on Proposed Copyright Legislation

January 26th, 2012
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The ASP board of directors unanimously agreed to an official position on SOPA/PIPA and related laws.

While efforts to curb online piracy are laudable, the ASP’s members rely on fair copyright laws and a free and open Internet. It is the position of the ASP that the SOPA and PIPA bills create an unacceptable potential for abuse that would raise compliance costs, slow innovation, and discourage business growth and startups.

While SOPA/PIPA are no longer being brought up in the U.S. House and Senate, the ASP will be keeping an eye on these bills and future legislation such as the OPEN Act to ensure its members’ interests are promoted and supported.

More information on the ASP’s official position is available on the ASP’s news page.

Announcements, Uncategorized

Last Chance for the ISVCon Early Bird Discount

January 23rd, 2012
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The Association of Software Professionals purchased the rights to the Software Industry Conference last year. and registration for ISVCon, the new Software Industry Conference, has been open since December.

ISVCon, the ASP’s official event for independent software developers, marketers, and vendors, will be held in Reno, Nevada between July 13 – July 15 this year.

With sessions for newbies and for the experienced, there will be plenty of relevant, useful information for everyone. By attending ISVCon, you’ll learn valuable business tips from your peers and make great contacts in your industry. You’ll hear from speakers on topics ranging from mobile app development, marketing and product management, UI trends, outsourcing best practices, security, and more!

If you haven’t registered yet, you’ll want to do so soon. Besides ensuring that you’ll get the “energized after-ISVCon” feeling to start applying everything you learned, you’ll be saving $100 by registering at before the end of January in order to get the Early Bird discount.

And remember: ASP members also get 15% off registration, which is just one of the perks you get for becoming a new member!

You can follow the conference on Twitter at @ISVCon and on Facebook at

So, are you attending ISVCon? What are you most looking forward to?

Announcements, Uncategorized

MicroISV Research Alliance Announces 2011 Pain Point Survey

August 4th, 2011
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The microISV Research Alliance at Auburn University has opened the 2011 microISV Pain Point survey. All microISV owners are invited to participate.

The survey is short and takes only a few minutes to complete. The results are used to locate common areas of difficulty among microISV owners and their daily operations. The results of the survey will be used to guide future academic research with the goal of improving microISV operations and increasing their chances of success.

Aside from the satisfaction of contributing to academic research designed to improve microISV operations, participants can benefit in other ways:

  • Survey responses are anonymous.
  • Participants can opt-in to be listed on the Respondents’ page.
  • Participants get early access to raw, anonymized results data.

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A sad passing

August 8th, 2010
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Mike Dulin enjoying beerIt is my sad duty to inform you that Mike Dulin, ASP President, passed away recently. The ASP board of directors has elected him posthumously to the ASP Hall of Fame as its 2010 inductee.

A public obituary may be found at:

and as was requested, the ASP has made a donation in his name to both WBEZ Radio, Chicago, and the Pulmonary Fibrosis Foundation.

Mike will be sorely missed both for his devotion to the ASP as well as his wit and character as well.

Announcements, Uncategorized

Shareware is dead – long live shareware!

June 15th, 2010
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Today it is relatively easy to market your software (through a web site), distribute the software (via Internet downloads) and collect payment (using an online payment provider). It wasn’t so easy before the Internet existed. “Shareware” appeared in the 1980s as a way for small commercial developers to reach a large market.

Shareware was one of the surprises of the early personal computer industry. Who would have thought that you could make a living from software paid for on the honor system? Make it publicly available, invite people to make copies of it and give them to their friends, and base your income prospects on a little notice asking people to send you a few dollars if they found the program useful.

Michael Swaine, Dr Dobbs, January 2000

Early shareware pioneers including Andrew Fluegelman, Jim Knopf (Button), Bob Wallace and Marshall Magee proved the commercial viability of the shareware concept, reportedly making millions. Read more…

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Happy 2010 with ASP!

January 6th, 2010
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Happy new year everyone! “Lets hope the year of the Tiger treats us better than the year of the Cow did!” :), to quote Bill from Webmaster World.

I hope this year the ASP will become even more popular (this is also the main 2010 goal of Jim Coutu, the new Chairman of the Board of Directors of the ASP) and will welcome more software authors.

A few changes have happened inside the ASP board: it has a new Chairman and 3 new members have joined the Board for a two year term. Jim Coutu from GatorData Inc is the new Chairman of the Board of Directors for this year. The three new members who have been elected for the board, that I wish to welcome wholeheartedly, are:

Don Waterfield Laura Look Michael C Battilana
Don Waterfield, senior programmer/analyst at Aqumix, Inc. Laura Look, project manager at Bitsmithsoft. Michael C. Battilana, president of Cloanto.

A big thank you on behalf of everyone at ASP goes to the 3 members whose term ended in the Board of Directors, for all the enthusiastic work done in ASP: Henk Devos, Greg Weir and Dave Gjessing. Read more…

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Safer Downloads for Sale

December 1st, 2009

Safer Downloads

The ASP funded the development of a software certification service called Safer Downloads (SD) through the trial stage.
It now wants to divest itself of this property and is soliciting bids to transfer ownership.

Up for sale, as a package, are the:

  • (.net & .org) and domain names (4 total)
  • USPTO trademark registration of the seals
  • ownership of the proprietary software and content used to power the site
  • activity and test records, as they exist on site

All funds offered by initial prospective customers (less than 10) have been returned. Most bank balances have been recovered by the ASP. An existing CD (time deposit) will be recovered soon and so there are no financial assets transferring to buyer under this sale. Read more…

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New Version of PADGen ( Released

November 16th, 2009
Download PADGen

Download PADGen

ASP announced recently that a new version of PADGen ( is available – utility that helps software developers create portable application description (PAD) files. This is the first major update to the PADGen™ PAD™ generation tool in over a year.

Does your software support Windows 7?  If so, you need to update to the new PADGen.  In addition to Windows 7, the new PADGen supports a streamlined and standardized list of Windows operating systems.

Are you switching to Mac? The new PADGen supports a standard OSX type rather than specific version numbers.  This future-proofs your submissions.  iPhone is new as well. Read more…

Announcements, News, Uncategorized

Welcome to the New ASP Blog

July 16th, 2009
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Here we are at another milestone – the ASP Blog launch day 🙂 . I’m just as excited as you are when thinking of the things we will be able to do via this powerful tool. As a first post, let me tell you more about…

… the idea behind it:

This new resource is intended to help you as a member of the Association of Shareware Professionals share your experience and learn from others on various topics of your interest.

… main benefits you can get from the blog:

I’m sure many of you are advocates of blogs in general. What’s in it for you on this one?  First of all, you will know how others handled various aspects of their business, what was successful and what went wrong. You can learn from their know-how and calibrate your strategy in the right direction, avoiding pitfalls.

Secondly, you can benefit from important advertising / promotion opportunities via the ASP Blog. Don’t get me wrong, we won’t encourage or accept blatant advertising. We encourage real knowledge, tips, ideas. The more you contribute, the more your name will be associated with Software Industry Professionals.

… contributing to the blog:

Any ASP member can post on the blog. You just have to send your request to and you will get further details via email. Read more…

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