Archive for the ‘ASPects Newsletter’ Category

January 2015 ASPects: "Can't Buy Me Like" Review, Business Software Opportunity for microISVs

January 1st, 2015
Comments Off on January 2015 ASPects: "Can't Buy Me Like" Review, Business Software Opportunity for microISVs

January 2015 ASPects

The new January 2015 ASPectsissue is available for download for ASP members. There’s a new book review by Al Harberg, news from the Internet of Things, and I’ve written about a microISV product opportunity in business software.

January 2015 ASPects

Book Review: Can’t Buy Me Like

by Al Harberg
“If you are still selling goods and services by blanketing the world with advertising, trying to persuade or entertain or flatter consumers into submission,” Bob Garfield and Doug Levy explain, “you are doing things all wrong. Because the world has changed. A lot.”
We’re now in the Relationship Era. The authors believe that the important qualities for every company to have are authenticity, trust, loyalty, and pride. Fifty years ago, The Beatles sang that money can’t buy you love. Today, consumers are swamped with ad campaigns and marketing slogans. If Lennon and McCartney were writing the song’s title today, they might have chosen “Money Can’t Buy You Like”… (page 1)

Trade Show Calendar
(page 2)

ASP News
ASP Annual Meeting Results: 2 Directors Approinted
(page 3)

Editorial: Software Opportunity for Business Apps
The Current State of the Software Business is… Ripe for New Competition
by Jerry Stern
Business managers are getting fed up with broken cloud patchwork monsters. Business owners are grumbling while they pay for software that no longer arrives on a disk, no longer can have a second install for non-simultaneous use on a notebook, is non-transferrable, and requires online registration and bundling with cloud storage. These new program versions stop working if they’re not renewed, and sometimes just when they feel like it. They’re not cloud–these are programs installed locally, with cloud features and requirements, but they’re clumsy implementations of programs that aren’t as good as the previous product that shipped on a disk… (page 4)

News & Press Corner
Developing the Internet of Things: Building Connected Apps for the Kwikset Deadbolt (page 6)
Salesforce Delivers AppExchange Store Builder, Create a Fully Customizable App Marketplace (page 7)
2015 International CES to Host Largest Ever “Internet of Things” Showcase (page 7)

ASPects Newsletter, Uncategorized

October 2014 ASPects: Enchanted Objects & The Internet of Things

September 30th, 2014
Comments Off on October 2014 ASPects: Enchanted Objects & The Internet of Things

, Editor, ASPects

In the October 2014 ASPects, we have time management for app and software developers, the Internet of Things, and a WordPress security update. And it’s time for the ASP’s annual election of directors as well. This issue of ASPects is exclusively for members of the Association of Software Professionals.

October 2014 ASPectsContents, October 2014 ASPects


Call for Action
by Howard Sobel
It’s time for the ASP membership to find Directors and Officers. We need (4) Directors who can work well together in a group who are committed to solving some difficult problems… (page 1)

Call for Nominees
This is an official notice of the Annual Membership Meeting, as required by section 3.12 of the bylaws. The Annual Membership Meeting of the Association of Software Professionals will begin with a discussion period on Monday November 24, 2014, at 12:01 AM Eastern US Time… (page 1)

Trade Show Calendar
(page 2)

Directors’ Duties
by Dennis Reinhardt
The scope of an ASP director’s duties are developed to show what a director does and what a director accomplishes… (page 3)

Five Productivity Tips for Part-time Business Owners with Day Jobs
by Gianfranco Berardi
The biggest problem you face as an aspiring entrepreneur with a day job is a lack of time. I once estimated that if you took 24 hours and subtracted the hours you sleep, commute to and from the day job, work at the day job, eat meals, and perform routine hygiene tasks, you would be left with only four hours a day… (page 4)

WordPress Security Update, 2014
by Jerry Stern
WordPress 4.0 is out; if you haven’t updated your sites, get going and do it now. The new features improve security and media handling, and are worthwhile… (page 6)

Book Review: Enchanted Objects
Design, Human Desire, and the Internet of Things by David Rose
by Al Harberg
Too many software developers believe that desktop and laptop software are today’s news, and that software as a service (SaaS), cloud computing, and smartphone apps are the next major technology hot buttons. Truth is, SaaS, the cloud, iOS, and Android are all mature markets. The next big trend on the horizon is the Internet of Things. And it’s time for software developers to begin thinking about how they’ll be profiting from this new movement… (page 8 )

ASP Member News
Avangate Makes PerfectTablePlan Less Taxing (page 9)
PhotoToMesh V5 released by Ransen Software (page 9)
Data Recovery and Forensic Just Got Easier (page 10)

News & Press Corner
Google to Refund Consumers at Least $19 Million for Children’s Unauthorized In-App Charges (page 10)

ASPects Newsletter, Uncategorized

March 2014 ASPects Online Now, Business 'Why', Tech vs Arty, Game Design Book

March 1st, 2014
Comments Off on March 2014 ASPects Online Now, Business 'Why', Tech vs Arty, Game Design Book

, Editor, ASPects

The March ASPects is online, for members of the Association of Software Professionals. Al Harberg writes about how the markets have changed when it comes to choosing whether to create products for the general market versus vertical markets. Gianfranco Berardi will simplify every business decision you make. And he has reviewed Tynan Sylvester’s book, Designing Games.

ASPects, March 2014

ASPects, March 2014
“The ASP’s New Public Web Site is Live!”
by Jerry Stern
The new ASP web site is up & running, mobile-enabled & responsive, and open for business now… (page 1)

Trade Show Calendar
(page 2)

ASP News:
Howard Sobel is PR Chair, Creation of an Officer Search Committee (page 3)

“How to Simplify Every Business Decision You Make”
by Gianfranco Berardi
If you’re like me, you might have gone into business for yourself with complete ignorance about how to do so. I remember reading a few books on bootstrapping and entrepreneurship and finding that they had a few common concepts… (page 4)

“Book Review: Designing Games by Tynan Sylvester”
by Gianfranco Berardi
Many people have tried to create a comprehensive definition of games but have failed. Most definitions are either insufficient in that certain games are left out, or they are too broad and encompass too much that are not games. In Designing Games, Tynan Sylvester writes that games are “an artificial system for generating experiences…” (page 7)

“Vertical Marketing Success Stories”
by Al Harberg
The opinion of most microISVs is that developers can maximize their profits by creating and marketing software that reaches as wide a market as possible. Truth is, you might make more money if you create niche applications that target very specific vertical markets… (page 8 )

ASP Member News:
“Digital River Releases White Paper on Proven Online Merchandising and Promotion Strategies” (page 10)

News & Press Corner:
White House: Answering the President’s Call to Strengthen Our Patent System and Foster Innovation (page 10)
“Microsoft Enters into New Global Partnerships in Fight Against Cybercrime” (page 10)
“FTC, FBI Warn Consumers About ‘Cryptolocker,’ A New Breed of Computer Malware” (page 11)
“Microsoft OneDrive Launches Worldwide” (page 11)

ASPects Newsletter, Uncategorized

September 2013 ASPects is Available, Annual Public Issue

September 1st, 2013
Comments Off on September 2013 ASPects is Available, Annual Public Issue

The September ASPects is our annual public issue this year; it’s available for everyone to download–click on the cover to download the PDF file. ASP members get ASPects every month. This time, Al Harberg has written about how business software isn’t like home software. I talk about doorslam apps for web sites. And there’s industry news, trade events, and developer opportunities, as always.

 ASPects, September 2013
ASPects, September 2013

Do You Know What It Takes to Succeed in the Software Business?
by Gianfranco Berardi

Are you thinking about starting your own software business? Are you worried about unanswered questions regarding the process of doing so? Are you concerned about the risk?
   Invest in your success, and join the Association of Software Professionals today….(page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

Publishers Reap Benefits from Global PAD v4 Repository
by Joel Diamond

The PAD Specification v4.0 is nearly 9 months old and the community of publishers as well as download sites, software catalogs and other PAD support channels are already reaping benefits… (page 3)

Flying through hyperspace ain’t like dustin’ crops
by Al Harberg

In today’s troubled economy, a lot of microISVs who sell consumer software are trying to add a business application or two to their product mix. As Han Solo explained to Luke Skywalker in the first Star Wars movie, piloting the Millennium Falcon to another galaxy is not like flying a crop duster on the family farm. Similarly, developing and marketing a business application is not like developing yet another program for home users. Software developers who understand the differences between the two marketing challenges can do a better job of generating income with their new marketing focus. Here are some insights about what you might encounter as you move into the business software arena… (page 4)

Top 10 Mistakes Made When Hiring Freelancers
by Jim Coutu

When hiring freelancers, mistakes can be made at almost any turn. As an arbitrator who specializes in freelance projects, I have arbitrated over a thousand failed projects. Many times I have seen cases where someone hiring a freelancer made easily-correctable mistakes that caused their project to fail. Here are the top ten mistakes made when hiring freelancers… (page 5)

Don’t Build a DoorSlam!
An App is Not a Web Site

by Jerry Stern

I’ve been seeing annoying apps this year.A lot of them. Really, I should install an app for Sheetz? Really? Hello, it’s a gas station with hot dogs, and road-side billboards that tell me to install their app. Why?

   Some online blogs are calling these sites and apps doorslams… (page 9)

How to Get an Ultimate Perspective on Your Business
by Jiri Novotny

The best way to quickly gain a tremendous perspective on your business is to create a visual model of it…. (page 11)

Own the Software Sales Process
by Al Harberg

Take charge of the sales process if you expect to close a sale. That advice comes from Joe Girard, the world’s greatest salesman according to The Guinness Book of World Records. Much of the advice in Girard’s book How to Close Every Sale can be translated from Girard’s experience with face-to-face automobile sales into the realm of selling software on the Internet…  (page 13)

ASP Member News
DataNumen: Powerful, Affordable RAR Repair Software (page 14)
Popular “Allmyapps” Windows App Store to be based on PAD® v4.0 (page 14)

News & Press Corner
Amazon Appstore Now Accepting HTML5 Web Apps (page 15)
Amazon Launches Mobile Associates API (page 15)
Moving forward  (Steve Ballmer of Microsoft retires) (page 16)

ASPects Newsletter, Uncategorized , , , ,

August 2013 ASPects: WordPress Security, Marketing to Enterprise Customers

August 1st, 2013
Comments Off on August 2013 ASPects: WordPress Security, Marketing to Enterprise Customers

The ASPects for August is available to download for ASP members now. Al Harberg writes about selling in enterprise App stores. I tighten up WordPress security. And there’s industry news, trade events, and developer opportunities, as always.

ASPects, August 2013ASPects, August 2013

ISVCon News: New Speaker, Hotel Discount

Cutoff, Reno Events III, Videos & Registration
by Sue Pichotta
We’re excited to announce the addition of Mr. Ami Kassar, CEO of MultiFunding, to our speaker line-up. Mr. Kassar is a nationally-renowned leader in small business planning and lending, a frequent contributor to the New York Times Small Business blog, has been featured in a TedX Talk, and enjoys helping small businesses get ahead. Ami will be talking about financing for ISVs, with information on both traditional and non-traditional sources… (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

ASP News
2nd Qtr Finacial Report posted. (page 3)
ISVCon Announces Seminar Topics (page 3)
September ASPects Will be Our Annual Public Issue (page 3)

Reducing the Attack Surface of WordPress
by Jerry Stern
WordPress is the most popular web authoring platform, and that means it’s the largest platform of opportunity for evil miscreant web-hacking dweebs. The recent mass-scale login attacks against WordPress sites are automated, and wormish–they infect a site, and use that site to infect more sites. There is no single fix; multiple approaches are needed, and if your site becomes a major target, it will go down from server load even if every hack fails.
   So, what can be done to reduce the problem? (page 4)

Maximizing Marketing Impact
by Al Harberg
Marketing is an investment, and not an expense. So says Jay Conrad Levinson in his book Guerrilla Marketing Excellence–The 50 Golden Rules for Small-Business Success.
   We shouldn’t try to market economically. It’s not about saving money. It’s about generating significantly more in profits than we spend on marketing, Levinson reminds us.With this in mind, Levinson has suggestions for saving money–suggestions that can help software developers deal with the difficult economy worldwide, and its effect on the software development industry. (page 6)

Selling Software to Enterprises
by Al Harberg
There’s a new marketing trend that will make it easier for microISVs to sell their software to corporations, nonprofits, and other enterprises. Or perhaps it will make it more difficult to close the sale. It’s too early to tell.
   The new trend is the enterprise app store… (page 8 )

ASP Member News
EzySoft Developments: Affordable Billing, Inventory, and Accounts Receivable Software (page 9)
Time Traveler, from Godot & Co (page 9)
Moonglow Software, Student Organizer v2. (page 10)
PopChar 6/Windows, from Ergonis Software (page 10)
Apparly, App Store (page 10)

News & Press Corner
McAfee Study of Mobile App Persmissions (page 11)
FTC on Advertisements vs. Search Results (page 11)
DISH Working with Mobile App Developers (page 12)
FTC Testifies to Congress on Patent “Hold-Up” (page 12)

ASPects Newsletter, Uncategorized

July 2013 ASPects Online Now: Windows 8.1, Finding Good Customers, Time Management

July 1st, 2013
Comments Off on July 2013 ASPects Online Now: Windows 8.1, Finding Good Customers, Time Management

ASPects for July is available now to ASP members. Al Harberg writes about keeping good customers. Gianfranco Berardi manages time in 15-minute blocks. And there’s an early review of the Windows 8.1 Preview for Developers.

ASPects, July 2013

ISVCon News: New Speaker, Reno Events II

by Sue Pichotta
We’re excited to announce the addition of Jessica Dewell as a speaker at ISVCon. Jessica is an internet marketer and experienced conference speaker. She was formerly with Digital River, and before that, RegNow… (page 1)

Trade Show Calendar

ISVCon, September 27-29, 2013 (page 2)

Windows 8.1 Consumer Preview: There’s Still No Start Button

by Jerry Stern

Dateline, June 27th: Today is the second day of Microsoft’s Build conference for developers in San Francisco…

The seminar has been promoted as the launch event for the developer community of Windows 8.1, also known as code name “Windows Blue…”  (page 3)

ASP News:
MOTION : Update PAD Rights, Requirements and Usage Guidelines (page 5)

ASP Hall of Fame Nomination Period Has Ended (page 5)

Finding Good Software Customers and Firing Bad Ones

by Al Harberg

New software developers try to get as many customers as possible. Over time, they realize that customer quality is more important than quantity. Here are some insights on how microISVs can find good software customers, and fire bad ones… (page 7)

Magical Software Adjacencies

by Al Harberg

Retail stores use magic to better merchandise their products and increase their sales. So says Paco Underhill, the author of Why We Buy–The Science of Shopping.

Underhill discusses techniques that managers of retail stores use to grab prospects’ attention. With a little creativity, microISVs can use many of these techniques to sell more software… (page 8 )

Accomplishment, 15 Minutes at a Time

by Gianfranco Berardi

As an entrepreneur, setting your own hours sounds freeing, but depending on your purpose, goals, and motivations, you might find it difficult to get things done… (page 9)


ASP Member News

Font Editor Supports OpenType Layout, Automatic Hinting, Web Open Font Format (page 11)

Real Time Logic Web Server Delivers Rapid Development of Dynamic Web Application (page 11)

Easily Record Audio fromYou Tube, Google Talk, Skype (page 11)

Organize your recipes with Home Cookin (page 11)

News & Press Corner
Walgreens App Developer Program (page 12)

Intellectual Property: A Key Driver of our Economy (page 12)

ASPects Newsletter, Uncategorized

June 2013 ASPects Online: Press Release Tips, SaaS, PAD

June 1st, 2013
Comments Off on June 2013 ASPects Online: Press Release Tips, SaaS, PAD

The ASPects for June is available to download for ASP members now. Al Harberg has competed his press release success tips for microISVs this month. Dennis Reinhardt tells us why a Software-as-a-Service (SaaS) conversion may work for your product. The new trademark guidelines for PAD have been published, and there is industry news, trade events, and more.

ASPects, June 2016ASPects, June 2013

ISVCon News: New Speaker Added: Leyla Seka
by Sue Pichotta
We’re excited to announce the addition of Leyla Seka, VP at, to our speaker line-up. Leyla will be talking about how to successfully build and deploy connected apps…. (page 1)

Nominate Your Favorite ASP Member for the Hall of Fame
by Gianfranco Berardi
Your Association of Software Professionals is run by members, for members. Any projects, committees, and accomplishments of the organization are due to the efforts of members like you who contribute their talents, knowledge, and time to make them happen.
   The ASP Hall of Fame recognizes individuals who go above and beyond the normal levels of volunteerism to contribute to the organization…. (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

The Sixteen Keys to microISV Press Release Success. Part 2
by Al Harberg
Avoid the most common mistakes that microISVs make in their press release writing, and you’ll get a much better response from editors, bloggers, and software reviewers. Here is the second part of my article on press release tips and tricks for software developers... (page 3)

Why Deploy an Application as SaaS?
by Dennis Reinhardt
With news of declining PC sales and poor reception of Windows 8, many of us have to be contemplating what is the most strategic platform for the future. Is it Mac? Android? iPad/iPhone? Pre-Windows 8 PC? Metro?
   Adapting SaaS (Software as a Service) is strategic move that avoids making a choice…. (page 6)

ASP News:
MOTION: Adopt PAD Policy, as Revised (page 6)
PAD Rights, Requirements and Usage Guidelines (page 6)

News & Press Corner
FTC Sends Educational Letters to Businesses to Help Them Prepare for COPPA Update (page 10)
Cornyn Introduces Bill to Curb Abusive Patent Litigation (page 11)
New Product Innovation to be Delivered Exclusively Through Adobe Creative Cloud (page 11)
Corel Offers Powerful Alternatives to Creative Cloud (page 12)
Apple’s App Store Marks Historic 50 Billionth Download (page 12)
Digital River Opens Office in Moscow, Russia (page 12)

ASPects Newsletter, News, Uncategorized

May 2013 ASPects is Online: Press Releases, Apps for Office 2013

May 1st, 2013
Comments Off on May 2013 ASPects is Online: Press Releases, Apps for Office 2013

The May ASPects is available for ASP members now. Al Harberg has explained the first half of his core tips for press release success for microISVs. Danile Heuman talks about getting into Office apps early. And there is industry news, trade events, and more.

ASPects, May 2013ASPects, May 2013
ISVCon Speakers Announced for Reno
by Gianfranco Berardi

I’m in the middle of reading The Art of Possibility by Rosamund Stone Zander and Benjamin Zander. It’s a short and enjoyable book, filled with anecdotes and practices on living a life of possibility as opposed to one of scarcity…. (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

The Sixteen Keys to microISV Press Release Success, Part I
by Al Harberg
You can increase your software sales by sending a well-written press release to editors and bloggers. But emailing a press release that’s badly written won’t get your cash register ringing. In my 29-year career of writing and distributing press releases for software developers, I’ve learned a lot about what the editors are looking for. Here are the most important tips and tricks that I’ve learned…(page 3)

ASP News
2013 budget (pages 4-7)

Apps for Office: A New Frontier
by Daniel Heuman
What made the birth of the iPhone so important for ISVs? A new technology? A new way of accessing the internet? A platform available around the world with apps verified by a tech giant? It was probably a combination of all these factors, so it’s significant that Microsoft has re-created that for Office 2013.
   If you haven’t heard of apps for Office, they’re worth understanding. Built into the Office 2013 ribbon is an option to ‘Insert Apps for Office’. It links directly to the MS Office store where you can download apps… (page 7)

ASP Member News
Jarte – Touchable Alternative in Word Processing (page 8 )
New Book Illuminates Candelas, Lumens, and Lux (page 8 )
Write and Publish Online User Manuals with Manula (page 8 )

News & Press Corner
Amazon Expands Global App Distribution to Nearly 200 Countries (page 10)
Embarcadero Technologies Unveils Multi-Device, True Native App Development Suite (page 10)
FTC Seeks Input on Privacy and Security Implications of the Internet of Things (page 10)
Symantec Internet Security Threat Report Reveals Increase in Cyberespionage (page 11)
AnDevCon $300 Discount Expires Friday, May 10th (page 11)

ASPects Newsletter, Uncategorized

April 2013 ASPects Online

April 1st, 2013
Comments Off on April 2013 ASPects Online

The April ASPects is available for ASP members today. There are articles about defining a market for your software, finding a partner, and modeling computer security on swiss cheese, and more.

ASPects, March 2013ASPects, April 2013
Having Purpose in Business, in Life, and in Your ASP

by Gianfranco Berardi
A symphony is an intricately detailed piece of design. It doesn’t work if a violinist can show up halfway through and play any random series of notes. It doesn’t work if the conductor decides to take the night off. It doesn’t work if there isn’t music written in front of everyone that is cohesive and aligned… (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

Help Prospects Buy Your Software
by Al Harberg
Consumers know that they have choices. But they don’t know how to decide. So says Sergio Zyman in his excellent book The End of Marketing As We Know It. Zyman says that we should help consumers decide. While Zyman’s experience is in selling Coca-Cola and not software, his advice would be to help prospects decide by defining ourselves, by defining our competitors, and by positioning ourselves in the software marketplace. (page 3)

Growing your mISV by growing your team

by Jiri Novotny
I think that the two things limiting growth of mISVs the most are insufficient focus on marketing and fear/reluctance to get a business partner (co-founder) or hire the first employee and then continue growing the team from there…. (page 5)

Swiss Cheese for Advanced Windows Security
by Jerry Stern
You can’t function when your computers are down, either down at my repair bench for a cleanup, or in slowdown mode, infected, phoning home with your account numbers, or bogged down sending out SPAM for a bot farmer. And security suites are slowdowns of another variety. There has to be a way for an advanced user to keep computers both fast and safe. Here’s how, but this approach is not for beginners…. (page 6)

Your Tiny Software Marketplace
by Al Harberg
There is no software marketplace. What we call the software marketplace is made up of thousands of tiny niches, each with its own issues and problems. It’s not always possible to take good advice from a microISV in one marketing niche, and apply this wisdom to a different part of the software development industry…. (page 9)

ASP Member News

Aha-Soft Releases Quality App Bar Icon Pack for the Windows 8 (page 9)

News & Press Corner
Adobe and BSA Urge Congress to Support Software Innovation by Improving Patent Quality and Curbing Opportunistic Litigation (page 10)
SIIA Says U.S. Businesses Should Register with ICANN Trademark Clearinghouse to Protect Themselves from Intellectual Property Theft (page 11)
Google to Pay $7 Million Settlement over Street View (page 11)

ASPects Newsletter, Uncategorized

March 2013 ASPects: mISV Productivity, Social Media Marketing

March 1st, 2013
Comments Off on March 2013 ASPects: mISV Productivity, Social Media Marketing

The March ASPects is available now, for ASP members. This month’s articles cover productivity, social media marketing, and writing skills for mISVs

Welcome, Educational Software Cooperative Members!
by Gianfranco Berardi
Members of the Educational Software Cooperative, a non-profit trade association dedicated to the educational software ecosystem, recently voted at a special meeting to dissolve the organization. As part of the decision, they also voted to provide all ESC members with one-year memberships in the ASP… (page 1)

How Important Is the ASP to You?
by Gianfranco Berardi
When you became an ASP member, you joined for 52 weeks worth of access to the discussion groups with like-minded business owners, developers, and publishers. You signed up for12 months worth of access to ASPects, exclusive discounts and offerings, and a number of other benefits, all of which are available to you for less than $2 per week. But do you get the most out of your membership? (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

Increasing Your Personal Productivity as a mISV

by Jiri Novotny

If you run a business, there is a direct correlation between your productivity and the success of your business. I define productivity as creating valuable output, which grows your business. And since “valuable output” is always a subjective thing, the value is ultimately decided by your customers. Your effort is either valuable to them and they give you money, or it is not–and they won’t… (page 4)

Book Review: The Social Media Marketing Book
by Gianfranco Berardi
While I am on Twitter (@GBGames), Facebook, and Google+, and use these accounts regularly, I could stand to figure out how to better leverage these services to grow an audience and sell more. I find that no matter how well versed you might be with a particular tool, it’s entirely possible you are muddling through using some aspect of it. You could always learn about better and more effective ways to use it. So when I saw The Social Media Marketing Book by Dan Zarrella on a bookshelf, I picked it up. (page 6)

Writers: Know Your Audience
by Al Harberg

“Write as though you were addressing someone whose opinion you value,” said Patricia T. O’Conner in her book Words Fail Me – What Everyone Who Writes Should Know About Writing. O’Conner urges writers to know the people whom we want to read their sales presentation. Identify your audience. Determine the correct vocabulary, tone, sentence structure, and imagery that you’ll need to use to communicate effectively with your audience. Learn their level of sophistication, their likes and dislikes, and their demographic and psychographic attributes. (page 7)

ISVCon 2013: Call for Speakers

(page 9)

PAD 4 Frequently-Asked Questions, Part II

(page 10)

News & Press Corner

HS Launches National Initiative for Cybersecurity Careers and Studies (page 11)

ASP Member News

Why Rent a Cloud Server When You Can Own One? (page 11)

Healthy Computing with Stretch Break Ergonomic Software (page 11)

ASPects Newsletter, Uncategorized