Archive for the ‘ASPects Newsletter’ Category

February 2013 ASPects Online

February 1st, 2013
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The February ASPects is available for ASP members today. There’s submission help for PAD 4.0, tips on creating web pages that adjust to the browser size for tablets and smart phones, marketing help, and more.

ASPects, February 2013ASPects, February 2013
You Look Like Volunteer Material

by Gianfranco Berardi
Hello, ASP Member! As someone who probably wants to make a name for yourself, you might be wondering, “Self, how can I make a splash in my industry?”
The answer is contribution (page 1)

Last Chance to Save: ISVCon 2013 Early Bird Registration Ends February 28
by Gianfranco Berardi
Don’t wait too long to register for ISVCon 2013.
After February 28, the Early Bird discount on registration ends, and you’ll miss out on potentially hundreds in savings. ISVCon 2013 will run from September 27 – 29 in Reno, Nevada at the Atlantis Casino Resort Spa. Register now at … (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

ASP News
2013 Chair, officers, 2013 Budget Resolution, 4th Qtr Report (page 3)

The Most Common and Frequent Errors Identified by the AppVisor PAD Review Team
by Joel Diamond
After nearly 750 PAD files submitted under the PAD v4.0 Specification, we have created a list of the errors found most often. PAD 4.0 files can be created, or upgraded from older versions, online only, at… (page 4)

Frequently Asked Questions: PAD Certification
What is the PAD Repository?… (page 4)

Categorizing your Software
by Al Harberg
Software buyers sort applications by category. And positioning is all about the location of your product in prospects’ minds. As you start to design your next application, consider how you want prospective buyers to think about your new program. By designing your application with your market positioning in mind, you’ll have a much easier time selling your new product to your target audience… (page 7)

Responsive Web Design
by Jan Prichystal
As the technology progresses, it brings not only more opportunities, but also new issues that needs to be dealt with. Just a few years ago, you could be almost sure your users would be accessing your web site from their desktops. Not anymore. Smartphones and tablet computers have become more accessible to the public than ever. Tablet computer sales doubled in 2012 and the trend will most likely continue in the upcoming years. That takes us from browsers-related issues to a new one: our websites must be ready to be viewed on different devices with different resolutions and aspect ratios. Responsive web design takes this into account and introduces solutions for these problems… (page 8 )

Design a Game With Me, Part 3: Play It And Tell Me What You Think
by Gianfranco Berardi
In the previous two articles, we took a standard deck of cards and created a casual game that eventually evolved to accommodate two players. Of course, games are meant to be played by others, and it is hard to know how other people will receive your game until you actually put it in front of them. It is only through play-testing that you can hope to fully understand how the game will be received.
Is it easy to understand the rules, or are they incomplete, vague, and convoluted?.. (page 10)

ASP Member News
AceReader Elite: Intuitive, Feature-Rich Speed Reading Software (page 12)
TaskMerlin: Automated Gantt Charts for a Complete Project Management Solution(page 12)
SnappyFax: Full-featured Fax Server Software for Windows (page 12)

ASPects Newsletter, Uncategorized

January 2013 ASPects

January 2nd, 2013
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The January issue of ASPects is available now to our members. This month, Gianfranco Berardi continues his series on game design. Al Harberg discusses how financial controls work for microISVs, and Jiri Novotny suggests using eBooks as a sales tool. Over 25 years of ASPects issues are available in the back-issue archives for members of the Association of Software Professionals.

Cover, January 2013 ASPectsHappy New Year! Looking Forward to 2013
by Gianfranco Berardi
2012 passed us by and the world hasn’t ended. Onward to 2013!
The end of one year and the beginning of a new one is always a good time to take a momentto think about our progress… (page 1)

ISVCon News: 2012 Videos, 2013 Early Bird Savings
by Gianfranco Berardi
Last year’s ISVCon, the new Software Industry Conference (SIC), was well-received, and this year’s conference is looking to be even better. Once again held in Reno, Nevada, the Biggest Little City in the World, ISVCon 2013 will run from September 27 – 29, and registration is open now at… (page 1)

Trade Show Calendar
ISVCon, September 26-29, 2013 (page 2)

ASP News
Annual Meeting Voting Results (page 3)

PAD 4 Frequently-Asked Questions, Part I
What does PAD stand for?
Why do authors need PAD?
Why should vendors and webmasters support PAD?  (page 4)

mISVs and E-books: Are You Missing Enormous Opportunities?
by Jiri Novotny
I think that e-books are the perfect digital goods. In fact, I think that selling e-books is better than selling software… (page 5)

Marketing Budgets and Financial Controls
by Al Harberg
Of all the financial controls that software developers use to regulate their microISV companies, the most abused one is the marketing budget.
Too many lazy marketers create their marketing budget first, and then create their marketing goals and objectives second–if at all. So says Mark Stevens, the author of the book Your Marketing Sucks. And while Stevens wasn’t specifically talking about independent software developers, we see this problem quite a bit in the software development industry.. (page 7)

Design a Game With ME, Part 2: Double the Players, Double the Fun?
by Gianfranco Berardi
Last time, we walked through the initial design steps of a new card game. Up until now it has been a single-player game, but I mentioned that the design evolved to accommodate two players. This article will explore that evolution… (page 8 )

ASP Member News
High-Logic B.V.’s MainType Wins 2012 Epsilon Award for Software Excellence (page 10)

News and Press Corner
European Software Conference: Venice in November (page 10)
FTC Strengthens Kids’ Privacy, COPPA Rule Updates (page 11)
Embarcadero Rolls Out New Multi-Device C++ Developer Platform (page 11)
INTERPOL and NEC Sign Partnership Agreement To Enhance Cyber Security (page 11)

ASPects Newsletter, Uncategorized

December 2012 ASPects

December 2nd, 2012
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Each month, members of the ASP receive ASPects, the monthly newsletter of the ASP, including official news, how-to articles, and industry news. The December issue is available now, and 25 years of back issues are in the members’ web site.

December 2012, Volume 25, No. 12

2012 Annual Meeting Has Started

by Gianfranco Berardi

This is an official notice of the Annual Membership Meeting, as required by section 3.12 of the bylaws. The Annual Membership Meeting of the Association of Software Professionals has begun with the discussion period started on Saturday, November 24, 2012, at 12:01 AM Eastern US Time…(page 1)

Why I’m Still an ASP Member

by Gianfranco Berardi

At the end of my college years, I had been absorbing all I could about game development in my spare time, and I thought it would be ideal if I managed to get a job working for a company such as Nintendo, Konami, or Midway…
A couple of years ago, I finally made the leap to run my business full-time… (page 1)

Trade Show Calendar
ISVCon, September 26-29, 2013 (page 2)

ASP Member News
FlowHeater Designer v. 2.5 (page 3)

Sell More Software by Writing Better
by Al Harberg
Whether you’re writing your website’s sales presentation, a posting for your blog, a press release about your new software, or a whitepaper for your content library, you need to sell your ideas if you want to sell your software…
Every word has to advance your argument, and tell your story well. You have to look at every word, and ask if it’s advancing the message. Your job is to keep readers reading…. (page 4)

Design a Game With Me
by Gianfranco Berardi
One evening I found myself with a pack of cards and nothing else to do. I decided to make a simple game. My initial goal was to make a single-player card game, but it eventually evolved into a two-player game. By documenting the earlier design iterations, I hope to give you insight into what is involved in the game design process… (page 5)

Announcing the Release of v4.0 of the PAD Specification
by Joel Diamond
The ASP PAD Committee is pleased to announce the first major upgrade of the PAD Specification to 4.0. This upgrade entails more than just modifications and additions to the classic field content from prior versions of the specification, v 3.11. All former PAD tools, both ASP and third-party authored, are being replaced with a central web-based platform. We hope these significant investments in the PAD platform will benefit the entire commercial software community and especially the customers of our software that we distribute and promote online… (page 7)

News & Press Corner
Federal Trade Commission, Department of Justice to Hold Workshop on Patent Assertion Entity Activities (page 8)

Visual Studio Toolbox Control Implementation
by Libor Tinka
This tutorial is intended for developers who would like to distribute their WPF or WinForms controls and automatically put
them into Visual Studio Toolbox during installation.
I struggled with Toolbox integration earlier because there are several possible approaches (harder to decide between them). Each approach has its own pros and cons and no overall comparison is provided. I wrote this tutorial to shed some light on the topic and spare you hours, maybe days, of research and experimenting with aspects of Visual Studio (Toolbox) extensibility… (page 9)

ASP Member News
Save Software Development Time with PacoSoft LogAnalyzer (page 15)

ASPects Newsletter, Uncategorized

November 2012 ASPects Online: Windows RT, Scratching, BYOD, and Software Subscriptions

November 1st, 2012
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The November ASPects arrives in ASP members’ mailboxes today. Here’s a preview of what our members will read about this month.

November 2012, Volume 25, No. 11, Issue # 268 (482 Kb)

Get Ready for the 2012 Annual Membership Meeting
by Gianfranco Berardi
One of the perks of ASP membership is that you get to participate in the Annual Membership Meeting. It will begin with a discussion period on Saturday November 24, 2012, at 12:01 AM Eastern US Time. The voting part of the meeting begins Saturday, December 1, 2012, at 12:01 AM US Eastern time, and will run for seven days, ending at 11:59 PM US Eastern time, Friday, December 7, 2012. We’ll email voting instructions to all
ASP members… (page 1)

Director Nominee’s Statements for 2013
Ed Pulliam (page 1)
Howard Sobel (page 3)

Trade Show Calendar
ISVCon, September 26-29, 2013 (page 2)

ASP News
3rd Qtr Financial Report (page 3)

Windows RT has Surfaced
by Jerry Stern
October 26th: Today is launch day. Windows 8 is officially available from Microsoft today. And Microsoft opened around 30 pop-up stores around North America to sell Windows RT on the new Surface tablets running ARM processors. I went to take a look… (page 4)

Selling Desktop Software on a Subscription Basis
by Jiri Novotny
Selling web-based software on a subscription basis is very common and a relatively old idea. It is used widely, and is very popular with technological startups…
    In this article, I am going to explore the idea of taking the subscription SaaS concept and applying it to selling desktop software… (page 6)

Scratching and Selling Software
by Al Harberg
Twyla Tharp defines scratching as the seemingly random searches for fodder that we all engage in when working on a new project. She depends upon scratching when shes drawing upon her 35-year career as a dancer, choreographer, and businessperson to look for creative inspiration for a new dance for her company. And every software developer has to scratch for
creative ideas when looking for inspiration to create a new software application… (page 8 )

Choosing a Mobile Development Platform
by Al Harberg
There are a lot of discussions about how to choose the development platform that youll use for development and marketing of tablet and smartphone apps. The main considerations include market penetration, the effectiveness of the platforms online app store, the typical retail price of apps for each platform, and the quality of the development tools that are available.
    Before finalizing your decision, though, take a serious look at two issues that businesses are worried about, from the smallest startup to the largest Fortune-100 enterprise: Consumerization and BYOD… (page 9)

ASP Member News:

  • StartFinity is the missing Start Menu for Windows 8 (page 11)
  • Powerful Keylogger Protection Available at No Cost (page 11)
  • Diabetics Predict Future 3 Hours Ahead with (page 11)

New & Press Corner

  • Marketers Missing Powerful Opportunity to Engage with Consumers and Build Their Brands Online (page 12)
  • FTC Recommends Best Practices for Companies That Use Facial Recognition Technologies (page 12)

ASPects Newsletter, Uncategorized

August 2012 ASPects, Special News Issue

August 2nd, 2012
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The ASPects newsletter is sent to ASP members every month. 25-years of back issues are available in PDF format in the members’ archive, and is fully-searchable.

This month, the first few articles are available to everyone as a free download. The full issue is available to ASP members.

August 2012
Volume 25, No. 8 (314 Kb) 

ISVCon 2012 in Reno

by Gianfranco Berardi
After much preparation, last month the ASP hosted its first ISVCon, the new Software Industry Conference, in Reno, Nevada. The rebooted conference kicked off with a Thursday night Welcome Reception sponsored by Digital River’s MyCommerce. It was a great opportunity to meet fellow attendees while enjoying some of the delicious hors d’oeuvrs and drinks provided by the excellent Atlantis Casino Resort Spa staff, a taste of things to come… (page 1)

AppVisor/ASP Partnership to Provide Full Update to the ASP PAD Platform
by Joel Diamond
The early beginning of the idea behind AppVisor started around 2008…
    Thus, AppVisor has been formed to support, protect, and enhance the ASP’s PAD platform, the intellectual property of the platform, and the integrity of the platform, and to reinvest in the platform, so it meets the needs of current and future members of the ASP… (page 1)

Trade Show Calendar
(page 2)

Dennis Reinhardt Joins ASP Hall of Fame
by Gianfranco Berardi
The ASP Hall of Fame recognizes individuals who have helped make the ASP what it is today. During Saturday lunch at ISVCon, it was my pleasure to present the ASP Hall of Fame award to Dennis Reinhardt… (page 4)

The Benefits of PAD Certification
by Joel Diamond
Why does the PAD Platform Require Certification? (page 6)

Interface Guidelines for Mobile/Touchscreen Devices
by Gregg Seelhoff
Several years ago, I gave a presentation at SIC entitled, “Practical Interface Guidelines: Things they did not teach us in programming class”, in which I detailed some best practices for interface design and implementation. While general interface principals remain persistent, the recent popularity and growth in mobile and touchscreen devices demands a revisit; smartphones, tablets, and similar devices have somewhat different interface requirements… (page 7)

Paid Upgrades or Free Upgrades?
by Jiri Novotny
The recent passionate discussion in the ASP newsgroups- “The million dollar question; To charge for updates or not?” inspired me to write this article.
    I would like to offer you my thinking as someone who has experience with free upgrades, paid major upgrades, and upgrade subscriptions… (page 9)

ASP News
Motion: Web forum, Call for volunteer: Member Offers Manager, New SaA: Steve Faleiro, Assistant Don Waterfield (page 11)

Marketing Software to Retirees
by Al Harberg
According to Harris Interactive, 28 percent of people who are 67 and older use eReaders to read books. Based upon the current state of the book publishing industry, I wouldn’t have guessed that 28 percent of many demographic groups read books in any format. But more significantly, the survey points out that retired people are comfortable using technology. And that’s a software marketing message that software developers shouldn’t ignore…

    Don’t ignore the Baby Boomers and the Silent Generation when you’re making your marketing plans… (page 12)

ASP Member News:
Slimbrowser V6 – a Versatile Full-service Browser (page 13)
Digital River Enables eCommerce in in Metro Apps (page 14)

News & Press Corner
ESWC Announces 2012 Software Conference and Epsilon Award (page 14)

ASPects Newsletter, News, Uncategorized

July 2012 ASPects, the Annual Public Issue, is Online Now

July 3rd, 2012
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The ASPects newsletter is sent to ASP members each month. The entire 25-year history is available in PDF format in the members’ archive, and is fully-searchable.

But this month is different–the July issue is a free download for everyone, not just members of the Association of Software Professionals.

July 2012 Volume 25, No. 7 (1.1 Mb) 

“Welcome to Reno!”
by Gianfranco Berardi

The ASP has changed and grown with the industry in these last 25 years. We promoted try before-you-buy as a marketing method until it became The Way Things Are, we’ve made our interests known and were successful at getting important laws changed that would impact our industry, and most recently we’re hosting an amazing conference… (page 1)

Trade Show Calendar
(page 2)

“The Biggest Mistake You Can Ever Make”
by Jiri Novotny
The biggest mistake you can ever make is to wing it alone.
     Being a mISV is awesome. But I think that doing it all alone and never fully onnecting with other mISVs is not awesome… (page 3)

“ASP Indie Games SIG”
by Gregg Seelhoff
Did you know that the Association of Software Professionals has a SIG (Special Interest Group) specifically for game developers? (page 4)

PAD Specification Update
by Joel Diamond
Plans are being made for a major overhaul to the entire PAD platform beginning this summer. Members will be notified in the very near future with the full plans for both changes and enhancements to the PAD Specification as well as the authoring tools, shortly after ISVCON… (page 6)

How to Capture a Screen
by Jerry Stern
I spent some time looking at software screen shots recently. It was something of an eye opener. As in, it caused considerable visual stress to look at the ugly things. They were, for the most part, worthless…
    It’s not just that these screenshots don’t show what the program can do; they don’t even identify what program we’re looking at… (page 6)

“Customer Relationship Management for microISVs”
by Al Harberg

Customer relationship management (CRM) is good software marketing. CRM is a simple notion that can help software developers sell more of their applications: It costs most businesses less money to generate sales from old customers than it does to find new ones… (page 8)

“Call Yourself!
Are You Impossible to Reach?”
by Jerry Stern

I’m surprised by basic web page failures among microISVs. I follow a link to a product I’ve heard about for years, or was recommended to me, and I see, well, crab grass…
    We run software and technology businesses, and many of us are guilty of liking our technology so much, that we want to just do that…
    The common error in a small business is skipping supervision… (page 11)

“Software Passwords and Software Marketing”
by Al Harberg

If your software asks users to create a password to protect the privacy of their information, then you have an opportunity to offer additional value to your customers. And that can mean increased software sales, additional recommendations, and good will for your company in your marketing niche.
     Help your users choose effective passwords… (page 14)

ASP Member News
Slimbrowser – a Fast and Secure Tabbed Web Browser (page 14)
Affordable Cloud-Based Speed Reading Software for Colleges and College Prep (page 15)
Create Handwriting Fonts In Many Major Languages (page 15)

ASPects Newsletter, Uncategorized

April 2012 ASPects

April 2nd, 2012
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The ASPects newsletter is sent to ASP members each month. The entire 25-year history is available in PDF format in the members’ archive, and is fully-searchable.

Here are this month’s articles, available to members of the Association of Software Professionals.

April 2012 ASPects coverCall for Nominations: ASP Hall of Fame
by Gianfranco Berardi

The ASP Hall of Fame recognizes individuals who go above and beyond the normal levels of volunteerism to contribute to the organization. The Hall of Fame award is a way of providing recognition and thanks for those people who have made significant contributions to the ASP… (page 1)

ASP News: 2012 Officers, Budget approved
(page 1)

Trade Show Calendar
(page 2)

Getting Followers on Social Media
by Jiri Novotny
Is your Facebook page a wasteland, with more tumbleweed than fans?
     If yes, then this article will help you to start building your follower base. I’m referring mainly to Facebook and twitter in this article, but all the following applies to other social media too, including G+ and LinkedIN.
     This article talks about getting followers on your company/product social profiles, not friends for your personal profile. When it comes to your mISV business, you should always focus on your company or product social profiles, and not your personal profiles. Even if you are using your own name and personality in your marketing, I recommend you to create a dedicated business social profile just for your business… (page 3)

R&D Tax Credits There For the Taking;
How Software Developers Can Benefit

by Dawson Fercho
Any established and successful software developer most likely follows a rigorous process in designing, developing, and testing their releases. Doing so can certainly lead to a healthy bottom line through successful product launches. Unfortunately, many development firms are far less disciplined in maintaining records that could have substantial impact to their financial success by taking advantage of available Research & Development tax credits.
     The federal R&D tax credit has been available to U.S. corporations since Congress passed the Economic Recovery Tax Act of 1981… (page 6)

New Outreach Committee Chair
by Gianfranco Berardi
Growing the membership means adding to the value you get as a member of the ASP. With a diverse, vibrant community, you have more ideas to share, more business opportunities, and more chances to grow as a software professional… (page 7)

News & Press Corner
Microsoft and Nokia to Invest Up to 18 Million Euros in Mobile Application Development Aalto University (page 7)
SIIA Survey: Publishers Prioritizing Multiple Platforms as they Develop Content Distribution Strategies (page 8 )
FTC Testifies on New Framework for Protecting Consumer Privacy (page 8 )
Survey Shows Webmasters’ Struggles with Hacked Sites (page 9)
FTC Permanently Stops Two More Operations Charged with Using Fake News Sites (page 9)

ASP 2012 Budget
(page 10)

ASPects Newsletter, Uncategorized

March 2012 ASPects

February 29th, 2012
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Each month, the ASPects newsletter is sent to ASP members. The entire 25-year history is available online in the members’ archive, and is fully-searchable.

Here are this month’s articles, available to members of the Association of Software Professionals.

ASPects, March 2012
March 2012 ASPects

Why Social Media Matters to mISVs
by Jiri Novotny
I’ve noticed in ASP Newsgroups and other discussions that many software business owners think that Facebook is a waste of time for their business. In other cases, small business owners are creating Facebook pages for their businesses and don’t really know why; they just feel that they should do it, because everybody else is doing it. They don’t want to miss out–but on what, exactly? (page 1)

Trade Show Calendar
(page 2)

ISVCon 2012: Call for Speakers
by Sue Pichotta, ISVCon Manager

ISVCon, the new Software Industry Conference (SIC) is issuing a Call for Speakers. ISVCon is a non-profit conference for ISVs, or Independent Software Vendors: developers who sell their own software. ISVCon will be held July 13-15, 2012, in Reno, Nevada at the Atlantis Casino Resort Spa. Please consider supporting the conference not only by attending, but also by sharing your knowledge with others. We invite you to submit your proposal to speak at the conference… (page 5)

ASP News:
Gregg Seelhoff appointed as Games SIG Charter Executive (page 5)

Getting Started with Google Checkout’s HTML API Integration
by Jerry Stern

Routine software sales should go through a specialist company. OK, got that out of the way. Selling a software product online is best handled by a company that will do all the work for you, creating a secure ordering page, accepting credit cards, providing downloads, handing out registration keys–the list is endless, and just because we have a tradition of re-inventing the wheel doesn’t mean it’s a good idea.
     That said, for some sales, it’s handy to be able to setup a sales link that’s flexible enough to handle transactions for other items, like upgrades for extra services, or an open amount payment form with no pre-determined purchase amount. Google Checkout can do all that… (page 6)

Juggling 1000 Balls and Automating Your mISV Business
by Jiri Novotny

At the beginning of the New Year, I’ve been thinking long and hard about how to take my business to the next level. I’ve come to a realization that without proper strategy in place and approaching things differently, it will be impossible. I’ve developed some basic ideas and concepts, and published them on my blog. The post was called “Seriously, Stop Sabotaging Your 2012 Goals”. That was at the beginning of January.
     After that, I’ve been working on this particular issue for a few more days, purely from the mISV perspective. And today, I would like to offer you the results of my work and give you an actionable guide which will help you to get (and stay) on top of things and ultimately grow your business. Think of this as a systematic approach of doing software business… (page 8 )

ASPects Newsletter, Uncategorized

January 2012 ASPects

January 1st, 2012
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Every month, the ASPects newsletter is sent to ASP members. The entire 25-year history is available online in the members’ archive, and is fully-searchable.

Here are this month’s articles, available to members of the Association of Software Professionals.

Newsletter of the Association of Software Professionals, January

New Year, New Leadership, New Opportunities
by Gianfranco Berardi
Happy New Year! The annual calendar change is a good time for us to reflect on the past, look forward to the future, and in so doing, determine our focus for the present.
   2011 featured quite a few changes. First, I’d like to address the fact that I’m your new President… (page 1)

Trade Show Calendar
(page 2)

ISVCon/SIC Registration Open, $100 Early-Bird Savings
by Sue Pichotta
Registration is now open for ISVCon 2012, the new Software Industry Conference. This year’s conference will be filled with new and wonderful things – a new venue, new speakers, new subjects, new schedule, new break room, new vendor access, free breakfast and lunch, new evening entertainment options, new post-conference meet-up, and more.
   New Pricing & Discount: This year, we are offering a substantial discount for early-bird registration. Prices are discounted $100 if you register before February 1… (page 3)

ASP News:
New President
Annual Meeting Results… (page 4)

Selling Your Software Through the Educational Channel
by David Raimondo
The “Adobe model” is the reason you want to be in the education channel. Adobe software, founded in 1982, started off in the education market with their software Photoshop. It became a standard with schools, and when students left school after learning Photoshop, that was a product they used in the commercial world.
   Many software companies want to increase their sales by selling to the educational channel… (page 5)

Get Rid Of the Discount Code Field
by Jiri Novotny
I’ve recently changed all our order forms and unmercifully removed the discount code field from all of them. Don’t get me wrong, we still run promotions and offer discounts to some potential customers, but we’ve stopped using discount codes.
   Do you have a “Discount code” field in your order form? Yes? Well, in that case, I have both bad news and good news for you… (page 6)

Are Your Game Mechanics Off Balance?
by Gianfranco Berardi
You’ve been working on your action game for so long that you’re sick of playing it. You have a wide variety of enemies with different strengths and weaknesses, and you’ve provided the player with dozens of different weapons to take advantage of those weaknesses. You’ve tested so many different playstyles, changing variables as you found issues, and you even had your family and friends try it out to make sure that they don’t think it is too hard or too easy…
   Except something goes wrong. Someone discovers a way to use a weapon that dominates all of the enemies in your game, eliminating the challenge and fun entirely. Or perhaps there’s a sequence in the game that to someone who doesn’t know all of the intricacies of the game, it’s frustratingly too hard. In either case, your game isn’t balanced… (page 7)

by Jiri Novotny
As a software author, the little book called Appillionaires written by Chris Stevens has caught my attention and found its way to my Kindle. Just as Kindle revolutionized the book industry, the Apple App Store has revolutionized the mobile applications industry. Let me share with you what I learned in the book… (page 9)

ASP Member News:
GRAHL software design ‘s PDF Annotator Wins 2011 Epsilon Award for Software Excellence
Help+Manual 6: Authoring Tool Now Publishes Documentation Directly to iPad and iPhone (page 11)

ASPects Newsletter, Uncategorized

December 2011 ASPects

December 1st, 2011
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Every month, the ASPects newsletter is sent to ASP members. The entire 24-year history is available online in the members’ archive, and is fully-searchable.

Here are this month’s articles, available to members of the Association of Software Professionals.

Newsletter of the Association of Software Professionals, December

2011 Annual Meeting Has Started
by Gianfranco Berardi
It’s that time of year again. This is an official notice of the Annual Membership Meeting, as required by section 3.12 of the bylaws. The Annual Membership Meeting of the Association of Software Professionals has begun… The voting part of the meeting begins Thursday, December 1, 2011…. (page 1)

Director Nominees’ Statements for 2012
Ed Pulliam (page 1)

Trade Show Calendar
(page 2)

ASP News
Gianfranco Berardi appointed as President, steps down from Board of Directors (page 3)

LodSys Patents, Summary
by Bob Flora
The following post concerning the current Lodsys threat appeared in the ASP Members newsgroup. The post is also linked to from the Lodsys page on the ASP Members web site. The Lodsys page can be reached on the ASP Members web site by navigating to Member Information > Legal Resources > Information Concerning the Lodsys Patents. (page 3)

Autoresponders – An Effective Software Sales Tool
by Jiri Novotny
When it comes to marketing, as a software business owner, you have two major tasks:
1) Bringing more visitors to your website
2) Converting the visitors to paying customers
Now, this is of course very simplified, as there can be many intermediate steps… (page 4)

microISVs versus Software Giants
by Al Harberg
Since the beginning of shareware, small software development companies have been competing with software giants. On paper, it’s very difficult for the microISVs to win these competitions. Yet year after year, we find one-person companies taking significant market share away from the well-financed software publishers.
   How can a small company–say, a small software developer–compete with a huge company? (page 6)

Member Profiles III: So, How’d You Get Started?
by Jerry Stern
The stories continue over in the .schmooze discussion forum on the ASP’s members-only site. Join us there, at
This month: Tom Guthery IV
Harold Holmes (page 8 )

News and Press Corner
McAfee Releases Top Five Tips to Avoid Bad Apps
Shifting Sales Tax Compliance Burden Will Harm Small Businesses, Says CompTIA CEO
BizSpark at Xtranormal: Movie-Making for Everyone (page 10)

ASPects Newsletter, Uncategorized