Archive for the ‘News’ Category

June 2013 ASPects Online: Press Release Tips, SaaS, PAD

June 1st, 2013
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The ASPects for June is available to download for ASP members now. Al Harberg has competed his press release success tips for microISVs this month. Dennis Reinhardt tells us why a Software-as-a-Service (SaaS) conversion may work for your product. The new trademark guidelines for PAD have been published, and there is industry news, trade events, and more.

ASPects, June 2016ASPects, June 2013

ISVCon News: New Speaker Added: Leyla Seka
by Sue Pichotta
We’re excited to announce the addition of Leyla Seka, VP at, to our speaker line-up. Leyla will be talking about how to successfully build and deploy connected apps…. (page 1)

Nominate Your Favorite ASP Member for the Hall of Fame
by Gianfranco Berardi
Your Association of Software Professionals is run by members, for members. Any projects, committees, and accomplishments of the organization are due to the efforts of members like you who contribute their talents, knowledge, and time to make them happen.
   The ASP Hall of Fame recognizes individuals who go above and beyond the normal levels of volunteerism to contribute to the organization…. (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

The Sixteen Keys to microISV Press Release Success. Part 2
by Al Harberg
Avoid the most common mistakes that microISVs make in their press release writing, and you’ll get a much better response from editors, bloggers, and software reviewers. Here is the second part of my article on press release tips and tricks for software developers... (page 3)

Why Deploy an Application as SaaS?
by Dennis Reinhardt
With news of declining PC sales and poor reception of Windows 8, many of us have to be contemplating what is the most strategic platform for the future. Is it Mac? Android? iPad/iPhone? Pre-Windows 8 PC? Metro?
   Adapting SaaS (Software as a Service) is strategic move that avoids making a choice…. (page 6)

ASP News:
MOTION: Adopt PAD Policy, as Revised (page 6)
PAD Rights, Requirements and Usage Guidelines (page 6)

News & Press Corner
FTC Sends Educational Letters to Businesses to Help Them Prepare for COPPA Update (page 10)
Cornyn Introduces Bill to Curb Abusive Patent Litigation (page 11)
New Product Innovation to be Delivered Exclusively Through Adobe Creative Cloud (page 11)
Corel Offers Powerful Alternatives to Creative Cloud (page 12)
Apple’s App Store Marks Historic 50 Billionth Download (page 12)
Digital River Opens Office in Moscow, Russia (page 12)

ASPects Newsletter, News, Uncategorized

ISVCon, the Software Industry Conference, is now opening sponsor registration for the 2013 conference.

May 14th, 2013
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ISVCon2013 Logo (redesigned by Jerry Stern)


ISVCon, the Software Industry Conference,  is now opening sponsor registration for the 2013 conference.

Quick Links

About the ConferenceSponsorship OptionsBecome a Sponsor/Exhibitor



ISVCon 2013 will once again be held at the Atlantis Casino Resort Spa in Reno, Nevada.  The Atlantis, a 4-Star hotel, was recently awarded the prestigious 4-Diamond rating.  It has a beautiful, modern conference area, with a large, comfortable, and surprisingly quiet foyer overlooking the casino.  The property includes 9 restaurants and 10 lounges, and a cabaret with live entertainment.  It is also just a 10-minute ride from the Reno airport via the Atlantis’ free airport shuttle.

Reno is located in Northern Nevada, a wonderful area with lots to do both inside and outside of the casinos.  Reno is just 15 miles from the California border, and is a popular weekend vacation destination for Northern California residents.


New Dates, Days, and Options

ISVCon 2013 will be held September 27-29.  The conference will run for 2-1/2 days, Friday through mid-day Sunday.  We’re hoping to attract lots of new faces, given that Reno is within driving distance for San Francisco/Silicon Valley, and we are also planning to do considerable marketing.


Sponsorship Levels

Our existing Sponsorship levels, prices, and benefits received an update this year.  Our Silver Sponsorship is priced at $1299 and includes 2 free conference registrations;  our Gold Sponsorship is priced at $2599 and includes 4 free conference registrations and a free Sponsor Table; while our Platinum Sponsorship is priced at $4999 and includes 8 free conference registrations, and 2 free Sponsor Tables.  All sponsorships include many other benefits, please see our Sponsorship Options page for more information.

Also, we’ve added a new Sponsorship option this year!  Our new “MISV” sponsorship level was added by request, for those industry participants who don’t necessarily want to exhibit, but simply want to attend and show their support for the event.  This new sponsorship level is priced at just $599, and like our other sponsorship levels, it includes a variety of perks and benefits.  See our Sponsorship Options page for more information about this new sponsorship level.


Sponsor Tables Instead of Break Room Booths or Hospitality Suites

You may notice that instead of having “Break Room Booths” or “Hospitality Suites” we now offer the availability of Sponsor Tables.  These Sponsor Tables will be set up in the main foyer/break room area of the conference, which is located directly in the path of the session and lunch rooms… meaning that each and every conference attendee must pass through this area in order to get to any of the presentations, breakfasts, or lunches!  The break room is also where all the snacks and refreshments will be located, so the attendees will congregate there between events and sessions.  The Sponsor Table concept was added by request from previous sponsors, and will include tables and chairs rather than pre-defined “exhibit booth” style areas.  This area will be open for attendees during the entire conference schedule, and will also be part of the Welcome Reception and other special events during the conference.  Sponsor Table spaces are limited, and will be assigned on a first-come, first-served basis.


Your Sponsorship

Your sponsorship of ISVCon will help support this long-standing industry conference, and give you an opportunity to meet with both experienced ISVs and start-ups in a new, exciting, and professional setting.  The sooner you sign up as a sponsor, the sooner your logo/ad box will be displayed on the ISVCon website for visitors to see.  Early sponsorship also helps support the conference financially, and is appreciated.  And, early sponsorship allows you to receive primary placement for your Sponsor Table areas, which have limited availability and will be assigned on a first-come, first-served basis.


Please consider supporting ISVCon with your sponsorship.  To become an ISVCon sponsor, just follow the instructions at our Become a Sponsor page.  If you have any questions, please don’t hesitate to contact me.  I look forward to working with you.


Sincerely yours,

Rich Holler
Sponsor Manager, ISVCon


P.S.  Attendee registration is ongoing, so signing up for sponsorship right away will insure that your company logo/ad will be displayed on the ISVCon website as more attendees come to register.

Announcements, Articles, News, Uncategorized , , , , , , , , ,

ISVCon 2013: Call for Speakers

February 20th, 2013
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ISVCon2013 CallForSpeakers

ISVCon is a non-profit conference for ISVs (Independent Software Vendors). It attracts software developers, publishers, and other professionals in the software industry, all sharing a common interest in software marketing, sales, development, distribution, and other related issues. ISVCon provides an environment of networking, education, and collaboration.

ISVCon 2013 will take place September 27-29 in Reno, Nevada at the Atlantis Casino Resort Spa.
Please consider supporting the conference not only by attending and/or sponsoring, but also by sharing your knowledge and expertise with others. We invite you to submit your proposal to speak at the conference.

New this year – We will be offering free conference registration for speakers, which includes the conference-sponsored lunches! (Sorry, we are not able to provide any compensation for travel or accommodations.)


Speakers are needed on all subjects related to being an ISV. We are especially interested in topics with recent buzz, like mobile computing, cloud computing, software as a service, social networks, etc. Business and marketing related subjects are always popular too. In fact, any subject of interest to ISVs will be considered.

The ISVCon sessions will run in a single track, and will incorporate topics of interest for both start-ups and experienced ISVs.


Most sessions are an hour long, and individual presentations can run anywhere from 15 to 50 minutes, depending on whether you are going “solo” or will be on a panel with other speakers (remember that we leave time at the end of each session for audience questions). If you and a friend or two have an idea for a shared session, each speaker should submit a proposal for their talk, and note their preferred session partners.


Your speaking proposal should include the following details:

1. Speaker name
2. Company/Affiliation
3. Contact information
4. Subject of proposed presentation (and/or possible title)
5. Summary of proposed presentation
(please include enough detail to differentiate your presentation from any other proposed presentations on a similar subject)

As with the 2012 event, we will be video taping the sessions, and posting them on our website for viewing by attendees, newsletter subscribers, and ASP members.

Please email your ISVCon speaking proposal to Rich Holler,


The deadline for submitting your proposal is Tuesday, March 12th.
If your proposal is accepted, you will be notified via email by Friday, March 29th.


If you represent a company that sells products or services to ISVs, you are welcome to submit a proposal to speak in your area of expertise. However, we require that the majority of a presentation be of general interest, with any company- or product-specific information limited to only the last few minutes of the presentation.


For more information about the conference, please visit
If you have any questions, please feel free to contact the ISVCon Speakers Manager:

Rich Holler
Email: rich @

Announcements, News, Uncategorized , , , , , , , ,

ASP Member High-Logic B.V. Wins 2012 Epsilon Award for MainType

December 14th, 2012
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High-Logic B.V.’s MainType was named the winner of the 2012 Epsilon Award at the 12th annual European Software Conference. Each year, The Epsilon Award recognizes the best software application from the European software and microISV community. ASP is a Supporting Sponsor of the European Software Conference.

MainType takes the frustration out of managing your Windows fonts. Using drag and drop, MainType lets you find, preview, organize, install, and print your fonts. Unlike simple font preview applications, MainType is designed for graphic artists, typographers, and other power users who demand high-end functionality such as network support, plug-ins, advanced categorizing and searching capabilities, and fast searches for the fonts that they need.

The new database structure allows MainType to start processing fonts immediately, and results in substantially improved processing speed, even on systems with tens of thousands of fonts. The database design makes it simple to back up and restore your font library. Network support allows access to fonts that are stored on a network drive.

MainType 5 runs under Windows 8/7/Vista/XP/2003/2000, and costs $39(US) for a single-user license of the Standard Edition and $79 for the Professional Edition. For more information, contact High-Logic B.V., Tuinstraat 60, 3732 VM De Bilt, The Netherlands.

The Epsilon Award’s second-place winner was Cosmin Unguru’s BatchPhoto. Cosmin is also a member of the ASP.

The 13th annual European Software Conference will be held November 2nd and 3rd, 2013 in Venice, Italy. Additional information about the Epsilon Award, and about the European Software Conference, can be found on

News, Uncategorized , , ,

August 2012 ASPects, Special News Issue

August 2nd, 2012
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The ASPects newsletter is sent to ASP members every month. 25-years of back issues are available in PDF format in the members’ archive, and is fully-searchable.

This month, the first few articles are available to everyone as a free download. The full issue is available to ASP members.

August 2012
Volume 25, No. 8 (314 Kb) 

ISVCon 2012 in Reno

by Gianfranco Berardi
After much preparation, last month the ASP hosted its first ISVCon, the new Software Industry Conference, in Reno, Nevada. The rebooted conference kicked off with a Thursday night Welcome Reception sponsored by Digital River’s MyCommerce. It was a great opportunity to meet fellow attendees while enjoying some of the delicious hors d’oeuvrs and drinks provided by the excellent Atlantis Casino Resort Spa staff, a taste of things to come… (page 1)

AppVisor/ASP Partnership to Provide Full Update to the ASP PAD Platform
by Joel Diamond
The early beginning of the idea behind AppVisor started around 2008…
    Thus, AppVisor has been formed to support, protect, and enhance the ASP’s PAD platform, the intellectual property of the platform, and the integrity of the platform, and to reinvest in the platform, so it meets the needs of current and future members of the ASP… (page 1)

Trade Show Calendar
(page 2)

Dennis Reinhardt Joins ASP Hall of Fame
by Gianfranco Berardi
The ASP Hall of Fame recognizes individuals who have helped make the ASP what it is today. During Saturday lunch at ISVCon, it was my pleasure to present the ASP Hall of Fame award to Dennis Reinhardt… (page 4)

The Benefits of PAD Certification
by Joel Diamond
Why does the PAD Platform Require Certification? (page 6)

Interface Guidelines for Mobile/Touchscreen Devices
by Gregg Seelhoff
Several years ago, I gave a presentation at SIC entitled, “Practical Interface Guidelines: Things they did not teach us in programming class”, in which I detailed some best practices for interface design and implementation. While general interface principals remain persistent, the recent popularity and growth in mobile and touchscreen devices demands a revisit; smartphones, tablets, and similar devices have somewhat different interface requirements… (page 7)

Paid Upgrades or Free Upgrades?
by Jiri Novotny
The recent passionate discussion in the ASP newsgroups- “The million dollar question; To charge for updates or not?” inspired me to write this article.
    I would like to offer you my thinking as someone who has experience with free upgrades, paid major upgrades, and upgrade subscriptions… (page 9)

ASP News
Motion: Web forum, Call for volunteer: Member Offers Manager, New SaA: Steve Faleiro, Assistant Don Waterfield (page 11)

Marketing Software to Retirees
by Al Harberg
According to Harris Interactive, 28 percent of people who are 67 and older use eReaders to read books. Based upon the current state of the book publishing industry, I wouldn’t have guessed that 28 percent of many demographic groups read books in any format. But more significantly, the survey points out that retired people are comfortable using technology. And that’s a software marketing message that software developers shouldn’t ignore…

    Don’t ignore the Baby Boomers and the Silent Generation when you’re making your marketing plans… (page 12)

ASP Member News:
Slimbrowser V6 – a Versatile Full-service Browser (page 13)
Digital River Enables eCommerce in in Metro Apps (page 14)

News & Press Corner
ESWC Announces 2012 Software Conference and Epsilon Award (page 14)

ASPects Newsletter, News, Uncategorized

MicroISV Research Alliance Announces 2012 Pain Point Survey

August 1st, 2012
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The microISV Research Alliance at Auburn University has opened the third annual microISV Pain Point survey. All microISV owners are invited to participate.

The 2012 survey will feature a prize drawing with more than a dozen, microISV-specific prizes, including:

  • A one year membership to the ASP at the Standard level (a $100 value) to new members only.
  • A lifetime membership (a $497 value) to the Micropreneur Academy.
  • One year of free E-junkie service at the $10/month plan level.
  • A five year code signing certificate from K Software (a $365) value.
  • And more.

The survey is short and takes only a few minutes to complete. The results are used to locate common areas of difficulty among microISV owners and their daily operations. The results of the survey will be used to guide future academic research with the goal of improving microISV operations and increasing their chances of success.

Aside from the satisfaction of contributing to academic research designed to improve microISV operations, participants can benefit in other ways:

  • Survey responses are anonymous.
  • Participants can opt-in to be listed on the Respondents’ page.
  • Participants get early access to raw, anonymized results data.
  • You can win one of many great prizes.

Take the survey now!

News, Uncategorized , ,

New Hall of Fame Inductee at 2012 ISVCon

July 23rd, 2012

At the 2012 ISVCon, Dennis Reinhardt was recognized as an individual who went above and beyond the normal levels of volunteerism to contribute to the Association of Software Professionals when he was awarded with the ASP Hall of Fame.

Dennis Reinhardt - Hall of Fame

A member since 2000, Dennis has volunteered in many roles and has had a great impact on the organization and the industry. Thank you for your contributions, Dennis!

For a more detailed description of Dennis’ accomplishments and a report of ISVCon 2012, look for the upcoming August issue of ASPects.

News, Uncategorized

ISVCon 2012 Program Available for Download

July 12th, 2012
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ISVCon 2012 program book

The program book for the 2012 ISVCon in Reno, Nevada is now available for downloading. If you want to see the schedule of great, business-building sessions, download the 2012 ISVCon program book now.


News, Uncategorized

Our 25th Anniversary Means You Get Discount Deals

July 11th, 2012
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This year marks the 25th anniversary of the Association of Software Professionals, and to celebrate, we’re holding our 25th anniversary discounts promotion!

For a limited time, certain members of the ASP are discounting their offerings by 25% or more!

ASP 25th anniversary discounts on member software

Interested in saving on the above software? Head to the ASP 25th anniversary page!

News, Uncategorized

Gregg Seelhoff is the new ASP Games SIG Charter Executive

March 1st, 2012
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The ASP Games Special Interest Group (SIG) was formed in 2008 to advance the cause of computer games that are developed and published independently and to promote the ASP to independent game developers. Membership is open to all ASP members in good standing.

As of today, Gregg Seelhoff of is the new ASP Games SIG Charter Executive. He was instrumental in forming the SIG and brings over 30 years of experience in the video game business to the job.

Congratulations, Gregg!

News, Uncategorized