Archive for the ‘News’ Category

Game Development Webinar Conference This Weekend #AltDevConf

February 9th, 2012
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AltDevConf is a free online community-driven conference that will take place on February 11-12, 2012.

We aim provide free access to a comprehensive selection of game development topics taught by leading industry experts, and to create a space where bright and innovative voices can be heard.

There will be tracks on Education, Programming, and Design & Production featuring prominent speakers such as Ian Schreiber, Alex Champandard, and Mike Acton.

While the conference is free, registration for the individual sessions is still required.

News, Uncategorized

30 books every mISV should read (and why)

January 25th, 2012
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I’ve recently published a post called “30 books everyone in software business should read (and why)” and it has gotten a very positive reception in the developer/startup community and went viral. It lists the best 30 books I’ve read in the last 5 years that helped me grow my software business.

Readers of the post suggested many other very interesting books in discussions on multiple sites, and I’ve added them all in the appendix list in the post.

So if you are looking for something interesting to read, this is a fairly comprehensive resource.

I didn’t know what to read next, but with all those great recommendations by other developers and mISVs, I still don’t know what to read next 🙂 Many of these titles look very intriguing. However, I’m sure that you will be able to pick something out of my original list of 30 books. Each book includes my short description and reasons why you should read it.

And if you have read something great that’s missing there, don’t hesitate to post it in the comments. I will keep updating the appendix list.

News, Uncategorized

2011 Epsilon Award for Software Excellence

December 18th, 2011
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European Software Conference and Epsilon AwardGRAHL software design’s PDF Annotator was named the winner of the 2011 Epsilon Award at the 11th annual European Software Conference (ESWC). Each year, The Epsilon Award recognizes the best software application from the European software and microISV community. ASP is a Supporting Sponsor of the ESWC. Oliver Grahl and Erwin Denissen, the two top winners of this year’s awards, are both ASP members.

PDF Annotator is a Windows application that makes it simple to add notes to any PDF document. You can make comments and corrections, highlight portions of the text, add signatures, and even include designs and drawings. It’s easy to type comments or paste images on top of existing PDF content. Save your additions in the original file and share them with friends and colleagues, with no need for special software to view the marked-up document.

In addition, PDF Annotator lets you add blank pages to an existing PDF document, combine documents, copy pages, and resequence or delete pages. With one click you can remove or hide all of your changes, or simply restore the document to the original version.

PDF Annotator runs under Windows 7/Vista/XP/2000 and costs $69.95(US) for a single-user license.

The Epsilon Award’s second-place winner was High-Logic B.V. for its MainType program. MainType is a Windows 7/Vista/XP/2000 font manager and font viewer that makes it easy to find, preview, organize, install, and print your fonts.

The 12th annual European Software Conference will be held November 24th and 25th, 2012 in Munich, Germany. Additional information about the Epsilon Award, and about the European Software Conference, can be found on

– by Al Harberg, the Software Marketing Glossary guy

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September 2011 ASPects Available Now

September 1st, 2011
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Our ASPects newsletter is sent to all ASP members each month. Back issues are available for searching and downloading on the ASP members’ website; there are now over 3500 pages of news, technical articles, how-to’s, marketing, and much more in the archive.
Here are this month’s articles, available to members of the Association of Software Professionals.


cover image

“Optimizing Your Purchase Page (Ideas to Sell More)”
by Jiri Novotny
I’ve focused on the trust, security, simplicity and ease of use in the previous part of the series. Today, I’m going to give you some ideas that can help you sell more, or cultivate word of mouth.
Upselling is the act of offering extra products or services during the product selection phase. Products that complement the primary product work best. You want to maximize the number of impulsive purchases; therefore, discounts help greatly when it comes to upselling, as do low-priced add-ons, or free stuff offered with the extra products… (page 1)

Trade Show Calendar
(page 2)

ASP News:
Quarterly Income/Expense Report Q2 online
(page 3)

“Sell More Software by Enhancing Your Credibility”
by Al Harberg
Credibility is all about making prospects and customers believe your sales message. Enhance your credibility, and you’ll sell more software.
   Jay Conrad Levinson, in his book Guerrilla Marketing Excellence, tells us that credibility is the sum of all of our marketing efforts. Confidence, Levinson argues, is the most important reason that people buy. If you’re credible, you’ll inspire confidence and you’ll get more sales than if you’re not credible. So, building your company’s credibility is an important component of your software marketing endeavors… (page 4)

“Any Backup in a Storm”
by Jerry Stern
What a week…. First, we had the biggest East Coast earthquake in 120 years, and now, we’re waiting for Irene. She’s a hurricane…
   I’ve previously written about what to backup for programmers in some detail. But how to backup is more of an issue in a storm. I’m not as concerned with archives or theft right now as I am with readability and portability. In case of an evacuation, I would want to be able to carry data with me, and know that if those backups aren’t readable, I’ve got more elsewhere… (page 6)

“Interview with Borland’s Technical Lead Evangelist”
by Jiri Novotny
Could you please quickly introduce yourself?
 I’m Andreano Lanusse, Technical Lead Evangelist for Embarcadero’s Developer Relations organization. I spend a great deal of my time with developers, both onsite and at conferences and user groups, to ensure the company’s tools meet the expectations of customers… (page 8 )

ASP Member News:
iMacros releases WebBrowser Control Replacement
ComponentOwl upgrades BetterListView (page 10)

News & Press Corner:
ESWC announces 2011 Software Conference
McAfee Survery Confidence in Online Retailers
CompTia studies Cloud Adoption Plans
Embarcadero Unveils FireMonkey (page 11)

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August 2011 ASPects issue is Online

August 23rd, 2011
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Our ASPects newsletter is sent to all ASP members each month, and every back issue is available for searching and downloading on the ASP members’ website; there are now over 3500 pages of news, technical articles, how-to’s, marketing, and much more in the archive.
    Once each year, we publish a public issue. This year, it’s the August issue. Download it and see why you should be a member of the Association of Software Professionals.


August 2011 Volume 24, No. 8 (585 Kb)

The NEW Software Industry Conference: ISVCon
by Sue Pichotta
ASP Conference Manager With new owners, a new nickname, a new location, a new venue, and even a new website, the Software Industry Conference is being reborn!
    ASP buys SIC
    The Association of Software Professionals is proud to announce that it has purchased the rights to the Software Industry Conference (SIC), which took place every summer from 1991-2010. SIC has been an event where you could learn more about software marketing and other business of software issues, meet with other ISVs, and get a chance to talk to some of the businesses serving the ISV community. The ASP is honored to be able to continue making this worthwhile conference available to our industry, and give it a reboot with some new ideas… (page 1)

Trade Show Calendar
(page 2)

ASP News
Don Waterfield appointed as Webmaster (page 3)

PAD Futures
by Joel Diamond
An entire software industry flourishes now that has been built on top of the ASP specification of PAD. The Portable Application Distribution
changed the way the software authors and distribution sites publish product information. Before PAD, authors provided descriptions to web sites one-by-one, dealing with unique description requirements and agreements for each distribution opportunity. But software has radically changed, the methods of distribution have changed, and the needs of sites who have built their business on the PAD platform have changed.
    I will use my recent appointment as PAD Chair to assist the ASP in strategically leading the efforts to update, enhance, and expand the current PAD platform… (page 4)

Beyond this Point, There be Technobabble
or: How to Write for Today’s PC Users

by Jerry Stern
Many years ago, a friend was grumbling about the things we did to configure our computers. It was mostly downloading programs that could do things with types of files that were newer than what the operating system knew about–this was in 1981, by the way, and the computers were not IBM compatible. Nothing has changed….
    So, software developers, there you have the typical home user of computers, and quite a lot of business users, too. If you’re writing software for a non-expert, there are a few things you have to keep in mind when you put messages on a screen, in the help file, or on a web page… (page 5)

Optimizing Your Purchase Page (Basics)
by Jiri Novotny
Your mISV website has three main goals:
1. Attract visitors.
2. Get them to download your software.
3. Get them to purchase your software.
All these steps are vital; however, I would argue that the purchasing page is the most important part of your website… (page 8 )

3 Easy Ways to Use Twitter
by Gianfranco Berardi
You’ve joined the party! You’ve heard that Twitter is a free and easy way to promote your business, and so you’ve signed up for a Twitter account to promote your business, added a profile picture and a bio, and followed a number of interesting people. You even have people following you back. Now what?
    Of course, you only have so much time in a day. Like any communications medium, Twitter could easily become a waste of time if you’re not careful. What follows are three easy ways to use Twitter to improve your business, increase your networking opportunities, and interact with your customers… (page 9)

Software Marketing and Website Artwork
by Al Harberg
There are a lot of theories about the effectiveness of photos, drawings, and other illustrations on software developers’ web sites. For example, some microISVs believe that including stock photographs is a great idea, while others believe that including these pictures would hurt their software marketing efforts.
    I’d like to discuss some of the ideas of David Ogilvy, a giant in the field of advertising… (page 11)

ASP Member News
Erik M. Pelton & Associates Reaches 1,500th U.S. Trademark
Plimus Survey: More ‘Likes’ Matter (page 13)

News & Press Corner
FTC Provides Can-SPAM Video
Sixteen Individuals Arrested in the United States for Alleged Roles in Cyber Attacks (page 14)

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ESWC Announces 2011 Software Conference and Epsilon Award

July 30th, 2011
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ESWC Epsilon Award software marketingThe 11th annual European Software Conference (ESWC) will be held at the DoubleTree Hotel by Hilton London Westend on November 19 and 20, 2011 in London, England. The European Software Conference blends web, mobile, and desktop into one world of software. The Association of Software Professionals is a Supporting Sponsor of the ESWC.

Syed Kamall, member of the European Parliament for London, will open the 11th ESWC with a special message. Panel discussions and presentations from software industry professionals will fill the two-day meeting. All of the presentations are in English.

The conference focuses on topics that are vital to independent software developers. Seminar subjects include software marketing, fighting software piracy, software market analysis, application stores and the desktop/laptop market, content management systems, email marketing, Google Adwords, website conversion optimization, developing a trusted brand, software advertising, development and marketing of smartphone products, software update strategies, and turning website visitors into buyers. Many well-known, successful software developers will share their experiences and advice on marketing and sales.

This year’s European Software Conference will feature the sixth Epsilon Award, an annual recognition of outstanding software for Windows 2000, XP, Vista or Win 7, Mac, Linux distributions, Chrome OS and for all major web and mobile platforms. Nominations for the Epsilon Award will close on September 4, and voting for the nominated software products will remain open until October 27.

This year’s Epsilon Award winner will be announced at the conference. Prizes include a winner`s certificate and trophy of honor, press coverage of their product by the professional Press service of DP Directory, and entry into the Hall of Fame which means free full access for the winner to future ESWCs. Prizes of recognition for the first ten nominees include a nominee certificate by the ESWC e.V.

The registration fee for the two day conference, including lunches, is 175 Euros, or 80 Euros without lunches. Additional information about the Epsilon Award, and about the European Software Conference, can be found on

The conference is organized by the ESWC e.V., a not-for-profit foundation devoted to providing educational opportunities to software developers.

Conference sponsors include Avangate, Gate2Shop, Alwin Hoogerdijk, ASP, deal united, Digium, DP Directory, Globell, Software Promotions, Wibu, ESC, and Emurasoft. For more information about becoming a sponsor, visit

– by Al Harberg, another proud Supporting Sponsor of the European Software Conference.

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PE Explorer from Heaventools Software Wins 2010 Epsilon Award for Software Excellence

November 21st, 2010

Heaventools Software’s PE Explorer was named the winner of the 2010 Epsilon Award at the tenth annual European Software Conference.

The Association of Software Professionals (ASP) is a sponsor of the European Software Conference. And Heaventools Software is a developer member of the ASP.

Every year, the Epsilon Award recognizes the best software program from the European software and microISV community. Programs are nominated by software developers, a peer-review process that ensures that only the highest quality software is considered for the award.

PE Explorer is a software development application that lets programmers view, edit, and reverse engineer EXE and DLL files. In addition to inspecting the internal processing of your own software, PE Explorer lets you look inside third-party Windows applications and libraries.

PE Explorer makes it simple to open, view, and edit EXE, DLL, and ActiveX controls, as well as SCR, CPL, SYS, MSSTYLES, BPL, DPL, and other executable files, including files that run on the MS Windows Mobile platform.

Simply select a file to examine, and PE Explorer analyzes the file and displays a summary of the PE header information, as well as all of the resources that the file contains. In addition to being a powerful resource editor, PE Explorer includes an API function syntax lookup, a dependency scanner, a section editor, a UPX unpacker, and a built-in disassembler.

For more information about PE Explorer, visit

The eleventh annual European Software Conference will be held in November, 2011 in London, England. Additional information about the Epsilon Award, and about the European Software Conference, can be found on or

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Shareware is dead – long live shareware!

June 15th, 2010
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Today it is relatively easy to market your software (through a web site), distribute the software (via Internet downloads) and collect payment (using an online payment provider). It wasn’t so easy before the Internet existed. “Shareware” appeared in the 1980s as a way for small commercial developers to reach a large market.

Shareware was one of the surprises of the early personal computer industry. Who would have thought that you could make a living from software paid for on the honor system? Make it publicly available, invite people to make copies of it and give them to their friends, and base your income prospects on a little notice asking people to send you a few dollars if they found the program useful.

Michael Swaine, Dr Dobbs, January 2000

Early shareware pioneers including Andrew Fluegelman, Jim Knopf (Button), Bob Wallace and Marshall Magee proved the commercial viability of the shareware concept, reportedly making millions. Read more…

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New Version of PADGen ( Released

November 16th, 2009
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Download PADGen

ASP announced recently that a new version of PADGen ( is available – utility that helps software developers create portable application description (PAD) files. This is the first major update to the PADGen™ PAD™ generation tool in over a year.

Does your software support Windows 7?  If so, you need to update to the new PADGen.  In addition to Windows 7, the new PADGen supports a streamlined and standardized list of Windows operating systems.

Are you switching to Mac? The new PADGen supports a standard OSX type rather than specific version numbers.  This future-proofs your submissions.  iPhone is new as well. Read more…

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