Clusters of Customer Needs
So says James H. Donnelly, Jr. in his book “Close to the Customer – 25 Management Tips from the Other Side of the Counter.”
Don’t define your company in terms of your current application, Donnelly tells us. And stop selling your products and services in the way that is most comfortable for you.
Instead, look at your business from your customers’ perspective. And design your company around your customers.
– by Al Harberg, the Software Marketing Blog guy