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Clusters of Customer Needs

November 17th, 2014

clusters-of-software-customer-needs“Our needs usually come in clusters, not in bits and pieces. The best organizations organize themselves to satisfy clusters of customer needs.”

So says James H. Donnelly, Jr. in his book “Close to the Customer – 25 Management Tips from the Other Side of the Counter.”

Don’t define your company in terms of your current application, Donnelly tells us. And stop selling your products and services in the way that is most comfortable for you.

Instead, look at your business from your customers’ perspective. And design your company around your customers.

– by Al Harberg, the Software Marketing Blog guy

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