Home > ASPects Newsletter > December 2014 ASPects: Social Marketing Methods, Ditch the Pitch, Crypto/Ransomware Considerations

December 2014 ASPects: Social Marketing Methods, Ditch the Pitch, Crypto/Ransomware Considerations

December 1st, 2014

, Editor, ASPects

This month, Gianfranco Berardi has written about marketing on social networks. There’s Al Harberg’s book review, on Ditch the Pitch And I’ve taken a look at what Crypto/Ransomware does to computers and the software you’re selling. These topics and more news are available here for members of the Association of Software Professionals.

The Annual Meeting is Now Open
by Ed Pulliam
Per previous post and notice in ASPects, the annual meeting was to open on November 24… (page 1)

Join the Election Discussions Online
by Jerry Stern
Our new forums, and the Townhall and Official areas, are online here: https://www.asp-software.org/mybb

Trade Show Calendar
(page 2)

Straightforward and Easy Social Media Tips Anyone Can Use to Find Prospects and Beat the Competition
by Gianfranco Berardi
Social media isn’t something you control, but it is something you can leverage, and you can do so in a way that is direct and to the point. While other articles might teach you how to participate in the social media party, this one will teach you some specific actions you can take to find prospective customers of your software even if you haven’t participated in it yourself…(page 3)

Book Review: Ditch the Pitch
by Al Harberg
The vast majority of software sales by small independent software vendors (microISVs) take place on the Internet. The truth is, however, that selling face-to-face or over the phone brings in a substantial part of the income of the most successful microISVs. And when you’re speaking to your prospect, either in person or on the phone, sales pitches don’t work…. (page 5)

Crypto Considerations 2.0
by Jerry Stern
Malware is breaking software now. As computer users and as software developers, there are security consequences from the latest malware issues… (page 6)

ASP Member News
Software Knowledge Base Relaunches as the Anti-Wrapper Directory with Publisher Links at SoftwareKB.com (page 9)

News & Press Corner
Developers Start Designing Apps for Apple Watch: WatchKit Software Tools Now Available to Developers (page 9)
FTC Obtains Court Orders Temporarily Shutting Down Massive Tech Support Scams (page 9)

ASPects Newsletter

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