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December 2013 ASPects: Internalizing a Software Audience, CryptoLocker Backup Issues

December 1st, 2013

, Editor, ASPects

The December ASPects is online in the members’ area of the ASP web site now, exclusively for ASP members. Jessica Dewell, of RedDirection.com, has written about how to characterize an audience for a software product. I’ve provided an update about CryptoLocker, and how it changes the technical model for automated backup software. And it’s election time, so we have director nominees’ statements, and more.

ASPects, December 2013ASPects, December 2013

The 2013 Annual Meeting is Underway
by Gianfranco Berardi
This is an official notice of the Annual Membership Meeting, as required by section 3.12 of the bylaws. The Annual Membership Meeting of the Association of Software Professionals has begun with the discussion period, started on Sunday, November 24, 2013, at 12:01 AM Eastern US Time.… (page 1)

Rethinking the ASP’s Mission
by Gianfranco Berardi
(page 1)

Trade Show Calendar
 (page 2)

Director Nominees’ Statements for 2014
Mahmoud Metwally
Michael Riley
Danny Lents
Dennis Reinhardt
David Boventer (page 4)

ASP News
Bylaws vote at meeting, section 4.12
Annual Meeting Started (page 6)

CryptoLocker Changes the Rules for Automated Backup Software
by Jerry Stern
There’s some new malware for Windows out in the wild, and it’s Ransomware. That’s not new, but CryptoLocker is the first ransomware product that a computer repair tech can’t rescue files from. (page 7)

Identifying and Internalizing your Audience
by Jessica Dewell
Creating a new product is always challenging. Putting a business model and sales channels in place for the new offering is equally demanding, and also requires a different skill set. Both of these statements speak to the efforts of the architect; but what of the role of the end user, the customer, in both these processes? (page 10)

News & Press Corner
Amazon Adds Two More Services for Mobile App Developers (page 11)
Intuit Makes It Easier to Develop, Find and Use Third-Party Apps (page 11)

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