ISVCon 2013 Preview: Conversations to Create More Customers by Jessica Dewell
ISVCon 2013 is in a few short weeks. Have you registered yet at http://www.ISVCon.org?
Below is a preview of Jessica Dewell’s session on conversations to create more customers, just one of the presentations filled with actionable information for software business owners at ISVCon 2013 in Reno, Nevada from September 27 – 29.
The Art of Prospect Conversations…without Mechanization!
Want to sell more of your product? Feel puzzled as to how new media (blogging, social media, video, etc.) fits into the business work flow? Then make sure to snag a seat at this ISVCon presentation!
Internet marketing offers minimal barrier to entry due to the low cost and wide variety of tools available, making the task much easier. As a result, more companies are marketing and selling more stuff online than ever before.
While websites are still a key part of a digital strategy, how we use our websites and other available online mediums determines business growth opportunity.
Copying competitor strategies doesn’t cut it anymore, especially for digital products, whether download or SaaS (Software as a Service).
Your business plan is a starting point. Now, set it aside…think back to your reasons for starting a company, building and supporting your products, and the spark that started the creativity – such elements are the WHY. Once identified, those form the basis for creating a complete digital strategy with which to support that business plan.
Just as important is HOW you conduct business. An active digital strategy reflects the business and product you’ve developed and want to sell. Every detail regarding pre- and post-sales support structure, and online communications, differs from every other firm.
Yes, you need social media, and perhaps even a blog. Being online 24/7 is overkill, though – there is a time and place for automation of content sharing. Again, what sets you apart from the competition is what you do differently.
You can’t automate relationships. So unplug that algorithm and listen up. There’s an ART to authentic, sales-producing conversations, both online and off, that will create more customers.
Check out the full description at http://www.isvcon.org/sessions.php. See you there!