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January 2014 ASPects is Online: Customer Profiles, microISV Lessons

January 4th, 2014

, Editor, ASPects

The January ASPects is available now in the members-only area of the ASP web site. Jessica Dewell, of RedDirection.com, is back, and has written about how to know your customers. I’ve updated the news on CryptoLocker and how it changes the industry. Al Harberg writes about Microsoft’s business lessons for mISVs.

ASPects, January 2014

ASPects, January 2014

Looking Forward in 2014
by Gianfranco Berardi

Happy new year!
   With 2013 behind us, and a new year ahead, let’s take a moment to recognize where we are as an organization.
   You’ve just elected a new board of directors to tackle the major issues of the ASP. With their passion and desire, these directors are poised to make a big difference… (page 1)

Trade Show Calendar
(page 2)

ASP News
Election results, bylaws motion passes, survey results (page 4)

5 Steps to Ascertain Who Your Product Benefits and How to Use That Information
by Jessica Dewell
As personal usage of the Internet is changing, business practices are also transforming.
   Before, the product (inclusive of the item being sold) was the focus. A clear message of the product, combined with a website optimized for specific key words, helped in connecting to the right group of people. Those individuals then decided if the offering matched their needs.
   While the product still is important–without it, we wouldn’t be in business–today the focus shifts toward the customer… (page 5)

CryptoLocker Update, & Version 2.0
by Jerry Stern
CryptoLocker continues to evolve. Since last month’s ASPects article, there have been changes in what CryptoLocker does, how the security community has responded, and I’ve tested some theoretical approaches for hiding backups.
   First, a review: CryptoLocker is ransomware, for Windows, which encrypts documents with 72 different extensions… (page 6)

microISV Business Lessons from Microsoft
by Al Harberg
For decades, software developers have had a love-hate relationship with Microsoft. Those of us in the software development industry love Microsoft for giving us the operating systems that have allowed us to build our businesses and feed our families . . .
   In 1997 Julie Bick, a former senior product manager at Microsoft, wrote a book entitled All I Really Need to Know in Business I Learned at Microsoft – Insider Strategies to Help You Succeed.
Her business primer provides some good insights that will help one-person microISV companies succeed. Here are some of her Microsoft-based ideas about running a business… (page 9)

ASP Member News
Avangate Named Best eCommerce and Billing Finalist: CODiE Awards 2014 (page 10)

News & Press Corner
Tuxera NTFS for Mac wins the 2013 Epsilon Award for Software Excellence (page 11)
OpenDNS Security Visualization Exposes Massive Scale of Year’s Top Cyber Attacks (page 11)
FTC Grants Approval for New COPPA Verifiable Parental Consent Method (page 11)

ASPects Newsletter

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