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Management by Crisis Hurts Software Sales

October 10th, 2014

management-by-crisis-hurts-software-salesIn his book “The Time Trap,” Alec Mackenzie tells us that managing our businesses by crisis is the number one way that entrepreneurs and business managers waste time.

If you have a real crisis, Mackenzie tells us, then fix it. But if you spend your time fighting fires one after another, then change the way you manage your work and your time.

Contingency planning is one way to anticipate crises and avoid them.

Before you jump in to solve a crisis, Mackenzie urges, ask yourself what would happen if you did nothing.

Learning to manage your business is one of the best tools available to save time over the long haul. And that principle applies to small independent software vendor (microISV) firms, too.

– by Al Harberg, the Software Marketing Blog guy

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