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March 2014 ASPects Online Now, Business ‘Why’, Tech vs Arty, Game Design Book

March 1st, 2014

, Editor, ASPects

The March ASPects is online, for members of the Association of Software Professionals. Al Harberg writes about how the markets have changed when it comes to choosing whether to create products for the general market versus vertical markets. Gianfranco Berardi will simplify every business decision you make. And he has reviewed Tynan Sylvester’s book, Designing Games.


ASPects, March 2014

ASPects, March 2014
“The ASP’s New Public Web Site is Live!”
by Jerry Stern
The new ASP web site is up & running, mobile-enabled & responsive, and open for business now… (page 1)

Trade Show Calendar
(page 2)

ASP News:
Howard Sobel is PR Chair, Creation of an Officer Search Committee (page 3)

“How to Simplify Every Business Decision You Make”
by Gianfranco Berardi
If you’re like me, you might have gone into business for yourself with complete ignorance about how to do so. I remember reading a few books on bootstrapping and entrepreneurship and finding that they had a few common concepts… (page 4)

“Book Review: Designing Games by Tynan Sylvester”
by Gianfranco Berardi
Many people have tried to create a comprehensive definition of games but have failed. Most definitions are either insufficient in that certain games are left out, or they are too broad and encompass too much that are not games. In Designing Games, Tynan Sylvester writes that games are “an artificial system for generating experiences…” (page 7)

“Vertical Marketing Success Stories”
by Al Harberg
The opinion of most microISVs is that developers can maximize their profits by creating and marketing software that reaches as wide a market as possible. Truth is, you might make more money if you create niche applications that target very specific vertical markets… (page 8 )

ASP Member News:
“Digital River Releases White Paper on Proven Online Merchandising and Promotion Strategies” (page 10)

News & Press Corner:
White House: Answering the President’s Call to Strengthen Our Patent System and Foster Innovation (page 10)
“Microsoft Enters into New Global Partnerships in Fight Against Cybercrime” (page 10)
“FTC, FBI Warn Consumers About ‘Cryptolocker,’ A New Breed of Computer Malware” (page 11)
“Microsoft OneDrive Launches Worldwide” (page 11)

ASPects Newsletter

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