November 2011 ASPects
Every month, the ASPects newsletter is sent to ASP members. The entire 24-year history is available online in the members’ archive, and is fully-searchable.
Here are this month’s articles, available to members of the Association of Software Professionals.
Nominations for 2012 Directors Due by Nov 11th
by Ed Pulliam
Trade Show Calendar
Bob Flora appointed as Special Affairs Coordinator
Revision of the ASP Social Networking Policy (page 3)
Using News Stories to Market Your Software
by Al Harberg
You can get free publicity for your software if you link it to a popular news story. Tech editors and bloggers are curious about press releases that describe software with interesting features and benefits. But it’s better if you can attract a wider audience of writers and columnists. Editors representing every beat, from business to lifestyle, are looking for an interesting angle for covering a hot news item… (page 5)
Optimizing your Installer, Part 2: Inno Setup Examples
by Jiri Novotny
I’ve covered some basic installer optimization ideas in the previous article of this series…
Because I’ve received some requests for Inno Setup sample code, I am going to give you some Inno Setup examples today. When talking about the installation without admin privileges, I will also touch the subject of automatic updates… (page 6)
Member Profiles II: So, How’d You Get Started?
by Jerry Stern
The stories continue over in the .schmooze discussion forum on the ASP’s members-only site.
This month: Gregg Seelhoff
Gary Elfring (page 8)
ASP Member News:
MicroVision Development: iSkinEm,
Bits&Coffee SRL: BatchPhoto v. 3.0
Plimus: Marrying Personal and Financial Identity Survey (page 10)
News & Press Corner:
FTC Expands Product Delivery Rules
FTC Proposes Amendments to Mail or Telephone Order Merchandise Rule to Keep Up With Current Technology and Business Practices (page 11)