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October 2013 ASPects:

October 1st, 2013

, Editor, ASPects

The October ASPects is online now for ASP members. Al Harberg has written about targeting software markets, and I’ve had a strange phone call about the trojans that may, or may not, be setting up camp in my computer.

ASPects, October 2013ASPects, October 2013

Your Chance to Influence and Shape Your Industry
by Gianfranco Berardi
Imagine it is two years from now. Can you see it?
Your business has grown substantially in that time, and you have even bigger plans for the future…..(page 1)

Annual Call for Director Nominees
by Gianfranco Berardi
This is an official notice of the Annual Membership Meeting, as required by section 3.12 of the bylaws. The Annual Membership Meeting of the Association of Software Professionals will begin with a discussion period on Sunday November 24, 2013, at 12:01 AM Eastern US Time… (page 1)

Trade Show Calendar
 (page 2)

2013 Hall of Fame Inductee: Terry Swiers
by Dennis Reinhardt
Terry Swiers is a long-time member of the software community, having joined the ASP in Jan. 1993… (page 3)

ISVCon 2013 Pictures
by Jerry Stern
(page 4)

Find New Target Markets for Your Software
by Al Harberg
Mass marketing is a good way for a microISV to sell small quantities of software. But if you want to build a software development company that will last for years, you need to learn to segment the marketplace, and to target each segment with its own sales presentation and perhaps even its own software version… (page 5)

My Malware is Infected and I Can’t Get Up!
by Jerry Stern
Well, I’ve had one of those phone calls. Caller ID said “Private Caller.” Best as I can transcribe it from my notes and memory, it, it nt like a much, much longer version of this… Greatly shortened so that you don’t have to hear all the repetitive stuff that I did to these two poor guys… (page 6)

microISV Profit and Growth
by Al Harberg
“Anyone can build market share and, if you set your prices low enough, you can get the whole damn market.”
   So says David Packard, the co-founder of HP… (page 9)

ASP Member News
SMGlobal’s FastMaint CMMS Software Manages Maintenance Work Orders (page 10)
ManageBGL: Know any Type 1 Diabetics? (page 10)

News & Press Corner
MeetingKing Version 2 (page 11)
FTC Native Advertising Workshop on December 4 (page 11)

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