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Software Marketing Glossary for software developers

June 15th, 2011

quotation on benefit versus solutionHere’s a new marketing resource that I’ve designed to help software developers sell more desktop/laptop software, SaaS services, and Android and iOS apps.

The Software Marketing Glossary includes tips and tricks about software marketing, reviews of marketing books, great quotations, and lots of attitude.

There are even feature length articles covering topics such as creating brand extensions, working with troublesome customers, generating impulse sales, crafting effective sales messages, upselling, cross-selling, and selling more site licenses.

It’s huge – 65,000 words on 135 pages.

It’s free. It’s fun. Use the Software Marketing Glossary to quickly learn more about a software business topic, or read it from cover to cover.

– Al Harberg, the website review and press release guy from DP Directory, Inc.

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