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ISVCon, the Software Industry Conference, is now opening sponsor registration for the 2013 conference.

May 14th, 2013
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ISVCon2013 Logo (redesigned by Jerry Stern)

 

ISVCon, the Software Industry Conference,  is now opening sponsor registration for the 2013 conference.

Quick Links

About the ConferenceSponsorship OptionsBecome a Sponsor/Exhibitor

 

Location

ISVCon 2013 will once again be held at the Atlantis Casino Resort Spa in Reno, Nevada.  The Atlantis, a 4-Star hotel, was recently awarded the prestigious 4-Diamond rating.  It has a beautiful, modern conference area, with a large, comfortable, and surprisingly quiet foyer overlooking the casino.  The property includes 9 restaurants and 10 lounges, and a cabaret with live entertainment.  It is also just a 10-minute ride from the Reno airport via the Atlantis’ free airport shuttle.

Reno is located in Northern Nevada, a wonderful area with lots to do both inside and outside of the casinos.  Reno is just 15 miles from the California border, and is a popular weekend vacation destination for Northern California residents.

 

New Dates, Days, and Options

ISVCon 2013 will be held September 27-29.  The conference will run for 2-1/2 days, Friday through mid-day Sunday.  We’re hoping to attract lots of new faces, given that Reno is within driving distance for San Francisco/Silicon Valley, and we are also planning to do considerable marketing.

 

Sponsorship Levels

Our existing Sponsorship levels, prices, and benefits received an update this year.  Our Silver Sponsorship is priced at $1299 and includes 2 free conference registrations;  our Gold Sponsorship is priced at $2599 and includes 4 free conference registrations and a free Sponsor Table; while our Platinum Sponsorship is priced at $4999 and includes 8 free conference registrations, and 2 free Sponsor Tables.  All sponsorships include many other benefits, please see our Sponsorship Options page for more information.

Also, we’ve added a new Sponsorship option this year!  Our new “MISV” sponsorship level was added by request, for those industry participants who don’t necessarily want to exhibit, but simply want to attend and show their support for the event.  This new sponsorship level is priced at just $599, and like our other sponsorship levels, it includes a variety of perks and benefits.  See our Sponsorship Options page for more information about this new sponsorship level.

 

Sponsor Tables Instead of Break Room Booths or Hospitality Suites

You may notice that instead of having “Break Room Booths” or “Hospitality Suites” we now offer the availability of Sponsor Tables.  These Sponsor Tables will be set up in the main foyer/break room area of the conference, which is located directly in the path of the session and lunch rooms… meaning that each and every conference attendee must pass through this area in order to get to any of the presentations, breakfasts, or lunches!  The break room is also where all the snacks and refreshments will be located, so the attendees will congregate there between events and sessions.  The Sponsor Table concept was added by request from previous sponsors, and will include tables and chairs rather than pre-defined “exhibit booth” style areas.  This area will be open for attendees during the entire conference schedule, and will also be part of the Welcome Reception and other special events during the conference.  Sponsor Table spaces are limited, and will be assigned on a first-come, first-served basis.

 

Your Sponsorship

Your sponsorship of ISVCon will help support this long-standing industry conference, and give you an opportunity to meet with both experienced ISVs and start-ups in a new, exciting, and professional setting.  The sooner you sign up as a sponsor, the sooner your logo/ad box will be displayed on the ISVCon website for visitors to see.  Early sponsorship also helps support the conference financially, and is appreciated.  And, early sponsorship allows you to receive primary placement for your Sponsor Table areas, which have limited availability and will be assigned on a first-come, first-served basis.

 

Please consider supporting ISVCon with your sponsorship.  To become an ISVCon sponsor, just follow the instructions at our Become a Sponsor page.  If you have any questions, please don’t hesitate to contact me.  I look forward to working with you.

 

Sincerely yours,

Rich Holler
Sponsor Manager, ISVCon
rich@isvcon.org
http://www.isvcon.org

 

P.S.  Attendee registration is ongoing, so signing up for sponsorship right away will insure that your company logo/ad will be displayed on the ISVCon website as more attendees come to register.

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ISVCon 2013 Early Bird Discount Extended!

March 8th, 2013
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Ok… we hear you!  September is a long way off to make plans.

So, we’ve extended the deadline for our Early Bird discount for ISVCon until the end of March!

So you still have the opportunity to save hundreds of dollars, with conference prices starting at just $295 for ASP members!

-Rich

PS: Also, don’t forget that the deadline for submitting your speaking proposals is coming up soon — please get your proposals submitted to us by March 12th (see http://www.isvcon.org/ISVCon2013-CallForSpeakers.pdf) for details)

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ISVCon 2013: Call for Speakers

February 20th, 2013
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ISVCon2013 CallForSpeakers

ISVCon is a non-profit conference for ISVs (Independent Software Vendors). It attracts software developers, publishers, and other professionals in the software industry, all sharing a common interest in software marketing, sales, development, distribution, and other related issues. ISVCon provides an environment of networking, education, and collaboration.

ISVCon 2013 will take place September 27-29 in Reno, Nevada at the Atlantis Casino Resort Spa.
Please consider supporting the conference not only by attending and/or sponsoring, but also by sharing your knowledge and expertise with others. We invite you to submit your proposal to speak at the conference.

New this year – We will be offering free conference registration for speakers, which includes the conference-sponsored lunches! (Sorry, we are not able to provide any compensation for travel or accommodations.)

SUBJECTS

Speakers are needed on all subjects related to being an ISV. We are especially interested in topics with recent buzz, like mobile computing, cloud computing, software as a service, social networks, etc. Business and marketing related subjects are always popular too. In fact, any subject of interest to ISVs will be considered.

The ISVCon sessions will run in a single track, and will incorporate topics of interest for both start-ups and experienced ISVs.

LENGTH

Most sessions are an hour long, and individual presentations can run anywhere from 15 to 50 minutes, depending on whether you are going “solo” or will be on a panel with other speakers (remember that we leave time at the end of each session for audience questions). If you and a friend or two have an idea for a shared session, each speaker should submit a proposal for their talk, and note their preferred session partners.

PROPOSAL

Your speaking proposal should include the following details:

1. Speaker name
2. Company/Affiliation
3. Contact information
4. Subject of proposed presentation (and/or possible title)
5. Summary of proposed presentation
(please include enough detail to differentiate your presentation from any other proposed presentations on a similar subject)

As with the 2012 event, we will be video taping the sessions, and posting them on our website for viewing by attendees, newsletter subscribers, and ASP members.

Please email your ISVCon speaking proposal to Rich Holler, rich@isvcon.org

DEADLINES

The deadline for submitting your proposal is Tuesday, March 12th.
If your proposal is accepted, you will be notified via email by Friday, March 29th.

VENDORS

If you represent a company that sells products or services to ISVs, you are welcome to submit a proposal to speak in your area of expertise. However, we require that the majority of a presentation be of general interest, with any company- or product-specific information limited to only the last few minutes of the presentation.

MORE INFORMATION

For more information about the conference, please visit http://www.isvcon.org
If you have any questions, please feel free to contact the ISVCon Speakers Manager:

Rich Holler
Email: rich @ isvcon.org

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Profile: David Hyde

November 15th, 2011
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The Association of Software Professionals started out back in 1987. Our members invented try-before-you-buy, and changed how software is sold. Now, we have everyone from app builders to web developers benefiting from our private newsgroups, member discounts, and our shared experience on how to market software.

Here’s another in our series of profiles of our members. All we asked was this: How did you get started?

David Hyde, of HydeSoft Computing, joined the ASP July 23, 2002, and is online at www.dplot.com

Jerry Stern, Editor, ASPects


 
David Hyde

My college training was rudimentary at best (CS majors would say non-existent): Introduction to FORTRAN and a steel frame analysis class that involved hours and hours of typing punch cards, standing in line (don’t you DARE drop that stack!), then several minutes after feeding the cards in, getting a syntax error due to a typo on card 786 of 1324. One diagnostic at a time, so the cycle was repeated MANY times. What I learned from that class was mostly that I didn’t want to work with computers :-), though I did pick up enough FORTRAN to get by.

In ‘82 I went to work at an engineering lab. Most computer work was done at a dumb Tektronix terminal (that had REALLY good graphics for the day–no pixels, instead vectors were… well, vectors) hooked to a Honeywell mainframe. And then PCs came along and POW. I fooled around a lot with BASICA and IBM’s FORTRAN offering and hoped that jazzing up my hotrod 6Mhz system with a 9Mhz clock crystal wouldn’t cause the building to catch on fire. I fooled around with a lot of graphing stuff and pretty basic physics problems. I also taught myself assembly language to optimize graphics and create my own menu system (all of which became irrelevant when Windows took over the world, but it was good experience).

Then in ~’88 our director dictated that each of five labs should publish a report/manual in some sort of electronic format, and I jumped at it thinking it sounded like fun. At the time I was involved with a big test series and figured I’d come up with an electronic version of my report, complete with 16-color pictures 🙂 (How in the world did we put up with that?) Thankfully that project got delayed and delayed and delayed some more and, because the deadline for an “electronic version of ” was going to occur before that project was completed, I chose instead to publish an electronic version of a technical manual our lab had contributed quite a bit to, including all the calculations and… this is the important part for the private me… graphical output of those calculations.

If the test program had kept to the schedule… well, I’d most likely not be an ASP member or have ever heard of the other ASP members in our newsgroups, and that would be a tragedy.

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September 2011 ASPects Available Now

September 1st, 2011
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Our ASPects newsletter is sent to all ASP members each month. Back issues are available for searching and downloading on the ASP members’ website; there are now over 3500 pages of news, technical articles, how-to’s, marketing, and much more in the archive.
Here are this month’s articles, available to members of the Association of Software Professionals.


  

cover image

“Optimizing Your Purchase Page (Ideas to Sell More)”
by Jiri Novotny
I’ve focused on the trust, security, simplicity and ease of use in the previous part of the series. Today, I’m going to give you some ideas that can help you sell more, or cultivate word of mouth.
Upselling is the act of offering extra products or services during the product selection phase. Products that complement the primary product work best. You want to maximize the number of impulsive purchases; therefore, discounts help greatly when it comes to upselling, as do low-priced add-ons, or free stuff offered with the extra products… (page 1)

  
Trade Show Calendar
(page 2)

ASP News:
Quarterly Income/Expense Report Q2 online
(page 3)

“Sell More Software by Enhancing Your Credibility”
by Al Harberg
Credibility is all about making prospects and customers believe your sales message. Enhance your credibility, and you’ll sell more software.
   Jay Conrad Levinson, in his book Guerrilla Marketing Excellence, tells us that credibility is the sum of all of our marketing efforts. Confidence, Levinson argues, is the most important reason that people buy. If you’re credible, you’ll inspire confidence and you’ll get more sales than if you’re not credible. So, building your company’s credibility is an important component of your software marketing endeavors… (page 4)

“Any Backup in a Storm”
by Jerry Stern
What a week…. First, we had the biggest East Coast earthquake in 120 years, and now, we’re waiting for Irene. She’s a hurricane…
   I’ve previously written about what to backup for programmers in some detail. But how to backup is more of an issue in a storm. I’m not as concerned with archives or theft right now as I am with readability and portability. In case of an evacuation, I would want to be able to carry data with me, and know that if those backups aren’t readable, I’ve got more elsewhere… (page 6)

“Interview with Borland’s Technical Lead Evangelist”
by Jiri Novotny
Could you please quickly introduce yourself?
 I’m Andreano Lanusse, Technical Lead Evangelist for Embarcadero’s Developer Relations organization. I spend a great deal of my time with developers, both onsite and at conferences and user groups, to ensure the company’s tools meet the expectations of customers… (page 8 )

ASP Member News:
iMacros releases WebBrowser Control Replacement
ComponentOwl upgrades BetterListView (page 10)

News & Press Corner:
ESWC announces 2011 Software Conference
McAfee Survery Confidence in Online Retailers
CompTia studies Cloud Adoption Plans
Embarcadero Unveils FireMonkey (page 11)

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August 2011 ASPects issue is Online

August 23rd, 2011
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Our ASPects newsletter is sent to all ASP members each month, and every back issue is available for searching and downloading on the ASP members’ website; there are now over 3500 pages of news, technical articles, how-to’s, marketing, and much more in the archive.
    Once each year, we publish a public issue. This year, it’s the August issue. Download it and see why you should be a member of the Association of Software Professionals.


  

August 2011 Volume 24, No. 8 (585 Kb)

The NEW Software Industry Conference: ISVCon
by Sue Pichotta
ASP Conference Manager With new owners, a new nickname, a new location, a new venue, and even a new website, the Software Industry Conference is being reborn!
    ASP buys SIC
    The Association of Software Professionals is proud to announce that it has purchased the rights to the Software Industry Conference (SIC), which took place every summer from 1991-2010. SIC has been an event where you could learn more about software marketing and other business of software issues, meet with other ISVs, and get a chance to talk to some of the businesses serving the ISV community. The ASP is honored to be able to continue making this worthwhile conference available to our industry, and give it a reboot with some new ideas… (page 1)

Trade Show Calendar
(page 2)

ASP News
Don Waterfield appointed as Webmaster (page 3)

PAD Futures
by Joel Diamond
An entire software industry flourishes now that has been built on top of the ASP specification of PAD. The Portable Application Distribution
changed the way the software authors and distribution sites publish product information. Before PAD, authors provided descriptions to web sites one-by-one, dealing with unique description requirements and agreements for each distribution opportunity. But software has radically changed, the methods of distribution have changed, and the needs of sites who have built their business on the PAD platform have changed.
    I will use my recent appointment as PAD Chair to assist the ASP in strategically leading the efforts to update, enhance, and expand the current PAD platform… (page 4)

Beyond this Point, There be Technobabble
or: How to Write for Today’s PC Users

by Jerry Stern
Many years ago, a friend was grumbling about the things we did to configure our computers. It was mostly downloading programs that could do things with types of files that were newer than what the operating system knew about–this was in 1981, by the way, and the computers were not IBM compatible. Nothing has changed….
    So, software developers, there you have the typical home user of computers, and quite a lot of business users, too. If you’re writing software for a non-expert, there are a few things you have to keep in mind when you put messages on a screen, in the help file, or on a web page… (page 5)

Optimizing Your Purchase Page (Basics)
by Jiri Novotny
Your mISV website has three main goals:
1. Attract visitors.
2. Get them to download your software.
3. Get them to purchase your software.
All these steps are vital; however, I would argue that the purchasing page is the most important part of your website… (page 8 )

3 Easy Ways to Use Twitter
by Gianfranco Berardi
You’ve joined the party! You’ve heard that Twitter is a free and easy way to promote your business, and so you’ve signed up for a Twitter account to promote your business, added a profile picture and a bio, and followed a number of interesting people. You even have people following you back. Now what?
    Of course, you only have so much time in a day. Like any communications medium, Twitter could easily become a waste of time if you’re not careful. What follows are three easy ways to use Twitter to improve your business, increase your networking opportunities, and interact with your customers… (page 9)

Software Marketing and Website Artwork
by Al Harberg
There are a lot of theories about the effectiveness of photos, drawings, and other illustrations on software developers’ web sites. For example, some microISVs believe that including stock photographs is a great idea, while others believe that including these pictures would hurt their software marketing efforts.
    I’d like to discuss some of the ideas of David Ogilvy, a giant in the field of advertising… (page 11)

ASP Member News
Erik M. Pelton & Associates Reaches 1,500th U.S. Trademark
Plimus Survey: More ‘Likes’ Matter (page 13)

News & Press Corner
FTC Provides Can-SPAM Video
Sixteen Individuals Arrested in the United States for Alleged Roles in Cyber Attacks (page 14)

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Shareware is dead – long live shareware!

June 15th, 2010
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Today it is relatively easy to market your software (through a web site), distribute the software (via Internet downloads) and collect payment (using an online payment provider). It wasn’t so easy before the Internet existed. “Shareware” appeared in the 1980s as a way for small commercial developers to reach a large market.

Shareware was one of the surprises of the early personal computer industry. Who would have thought that you could make a living from software paid for on the honor system? Make it publicly available, invite people to make copies of it and give them to their friends, and base your income prospects on a little notice asking people to send you a few dollars if they found the program useful.

Michael Swaine, Dr Dobbs, January 2000

Early shareware pioneers including Andrew Fluegelman, Jim Knopf (Button), Bob Wallace and Marshall Magee proved the commercial viability of the shareware concept, reportedly making millions. Read more…

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Happy 2010 with ASP!

January 6th, 2010
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Happy new year everyone! “Lets hope the year of the Tiger treats us better than the year of the Cow did!” :), to quote Bill from Webmaster World.

I hope this year the ASP will become even more popular (this is also the main 2010 goal of Jim Coutu, the new Chairman of the Board of Directors of the ASP) and will welcome more software authors.

A few changes have happened inside the ASP board: it has a new Chairman and 3 new members have joined the Board for a two year term. Jim Coutu from GatorData Inc is the new Chairman of the Board of Directors for this year. The three new members who have been elected for the board, that I wish to welcome wholeheartedly, are:

Don Waterfield Laura Look Michael C Battilana
Don Waterfield, senior programmer/analyst at Aqumix, Inc. Laura Look, project manager at Bitsmithsoft. Michael C. Battilana, president of Cloanto.

A big thank you on behalf of everyone at ASP goes to the 3 members whose term ended in the Board of Directors, for all the enthusiastic work done in ASP: Henk Devos, Greg Weir and Dave Gjessing. Read more…

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Safer Downloads for Sale

December 1st, 2009

Safer Downloads

The ASP funded the development of a software certification service called Safer Downloads (SD) through the trial stage.
It now wants to divest itself of this property and is soliciting bids to transfer ownership.

Up for sale, as a package, are the:

  • saferdownloads.com (.net & .org) and safeshareware.com domain names (4 total)
  • USPTO trademark registration of the seals
  • ownership of the proprietary software and content used to power the site
  • activity and test records, as they exist on site

All funds offered by initial prospective customers (less than 10) have been returned. Most bank balances have been recovered by the ASP. An existing CD (time deposit) will be recovered soon and so there are no financial assets transferring to buyer under this sale. Read more…

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