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September 2013 ASPects is Available, Annual Public Issue

September 1st, 2013
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The September ASPects is our annual public issue this year; it’s available for everyone to download–click on the cover to download the PDF file. ASP members get ASPects every month. This time, Al Harberg has written about how business software isn’t like home software. I talk about doorslam apps for web sites. And there’s industry news, trade events, and developer opportunities, as always.


 ASPects, September 2013
ASPects, September 2013

Do You Know What It Takes to Succeed in the Software Business?
by Gianfranco Berardi

Are you thinking about starting your own software business? Are you worried about unanswered questions regarding the process of doing so? Are you concerned about the risk?
   Invest in your success, and join the Association of Software Professionals today….(page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

Publishers Reap Benefits from Global PAD v4 Repository
by Joel Diamond

The PAD Specification v4.0 is nearly 9 months old and the community of publishers as well as download sites, software catalogs and other PAD support channels are already reaping benefits… (page 3)

Flying through hyperspace ain’t like dustin’ crops
by Al Harberg

In today’s troubled economy, a lot of microISVs who sell consumer software are trying to add a business application or two to their product mix. As Han Solo explained to Luke Skywalker in the first Star Wars movie, piloting the Millennium Falcon to another galaxy is not like flying a crop duster on the family farm. Similarly, developing and marketing a business application is not like developing yet another program for home users. Software developers who understand the differences between the two marketing challenges can do a better job of generating income with their new marketing focus. Here are some insights about what you might encounter as you move into the business software arena… (page 4)

Top 10 Mistakes Made When Hiring Freelancers
by Jim Coutu

When hiring freelancers, mistakes can be made at almost any turn. As an arbitrator who specializes in freelance projects, I have arbitrated over a thousand failed projects. Many times I have seen cases where someone hiring a freelancer made easily-correctable mistakes that caused their project to fail. Here are the top ten mistakes made when hiring freelancers… (page 5)

Don’t Build a DoorSlam!
An App is Not a Web Site

by Jerry Stern

I’ve been seeing annoying apps this year.A lot of them. Really, I should install an app for Sheetz? Really? Hello, it’s a gas station with hot dogs, and road-side billboards that tell me to install their app. Why?

   Some online blogs are calling these sites and apps doorslams… (page 9)

How to Get an Ultimate Perspective on Your Business
by Jiri Novotny

The best way to quickly gain a tremendous perspective on your business is to create a visual model of it…. (page 11)

Own the Software Sales Process
by Al Harberg

Take charge of the sales process if you expect to close a sale. That advice comes from Joe Girard, the world’s greatest salesman according to The Guinness Book of World Records. Much of the advice in Girard’s book How to Close Every Sale can be translated from Girard’s experience with face-to-face automobile sales into the realm of selling software on the Internet…  (page 13)

ASP Member News
DataNumen: Powerful, Affordable RAR Repair Software (page 14)
Popular “Allmyapps” Windows App Store to be based on PAD® v4.0 (page 14)

News & Press Corner
Amazon Appstore Now Accepting HTML5 Web Apps (page 15)
Amazon Launches Mobile Associates API (page 15)
Moving forward  (Steve Ballmer of Microsoft retires) (page 16)

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August 2011 ASPects issue is Online

August 23rd, 2011
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Our ASPects newsletter is sent to all ASP members each month, and every back issue is available for searching and downloading on the ASP members’ website; there are now over 3500 pages of news, technical articles, how-to’s, marketing, and much more in the archive.
    Once each year, we publish a public issue. This year, it’s the August issue. Download it and see why you should be a member of the Association of Software Professionals.


  

August 2011 Volume 24, No. 8 (585 Kb)

The NEW Software Industry Conference: ISVCon
by Sue Pichotta
ASP Conference Manager With new owners, a new nickname, a new location, a new venue, and even a new website, the Software Industry Conference is being reborn!
    ASP buys SIC
    The Association of Software Professionals is proud to announce that it has purchased the rights to the Software Industry Conference (SIC), which took place every summer from 1991-2010. SIC has been an event where you could learn more about software marketing and other business of software issues, meet with other ISVs, and get a chance to talk to some of the businesses serving the ISV community. The ASP is honored to be able to continue making this worthwhile conference available to our industry, and give it a reboot with some new ideas… (page 1)

Trade Show Calendar
(page 2)

ASP News
Don Waterfield appointed as Webmaster (page 3)

PAD Futures
by Joel Diamond
An entire software industry flourishes now that has been built on top of the ASP specification of PAD. The Portable Application Distribution
changed the way the software authors and distribution sites publish product information. Before PAD, authors provided descriptions to web sites one-by-one, dealing with unique description requirements and agreements for each distribution opportunity. But software has radically changed, the methods of distribution have changed, and the needs of sites who have built their business on the PAD platform have changed.
    I will use my recent appointment as PAD Chair to assist the ASP in strategically leading the efforts to update, enhance, and expand the current PAD platform… (page 4)

Beyond this Point, There be Technobabble
or: How to Write for Today’s PC Users

by Jerry Stern
Many years ago, a friend was grumbling about the things we did to configure our computers. It was mostly downloading programs that could do things with types of files that were newer than what the operating system knew about–this was in 1981, by the way, and the computers were not IBM compatible. Nothing has changed….
    So, software developers, there you have the typical home user of computers, and quite a lot of business users, too. If you’re writing software for a non-expert, there are a few things you have to keep in mind when you put messages on a screen, in the help file, or on a web page… (page 5)

Optimizing Your Purchase Page (Basics)
by Jiri Novotny
Your mISV website has three main goals:
1. Attract visitors.
2. Get them to download your software.
3. Get them to purchase your software.
All these steps are vital; however, I would argue that the purchasing page is the most important part of your website… (page 8 )

3 Easy Ways to Use Twitter
by Gianfranco Berardi
You’ve joined the party! You’ve heard that Twitter is a free and easy way to promote your business, and so you’ve signed up for a Twitter account to promote your business, added a profile picture and a bio, and followed a number of interesting people. You even have people following you back. Now what?
    Of course, you only have so much time in a day. Like any communications medium, Twitter could easily become a waste of time if you’re not careful. What follows are three easy ways to use Twitter to improve your business, increase your networking opportunities, and interact with your customers… (page 9)

Software Marketing and Website Artwork
by Al Harberg
There are a lot of theories about the effectiveness of photos, drawings, and other illustrations on software developers’ web sites. For example, some microISVs believe that including stock photographs is a great idea, while others believe that including these pictures would hurt their software marketing efforts.
    I’d like to discuss some of the ideas of David Ogilvy, a giant in the field of advertising… (page 11)

ASP Member News
Erik M. Pelton & Associates Reaches 1,500th U.S. Trademark
Plimus Survey: More ‘Likes’ Matter (page 13)

News & Press Corner
FTC Provides Can-SPAM Video
Sixteen Individuals Arrested in the United States for Alleged Roles in Cyber Attacks (page 14)

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