Posts Tagged ‘association’

Happy 2010 with ASP!

January 6th, 2010
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Happy new year everyone! “Lets hope the year of the Tiger treats us better than the year of the Cow did!” :), to quote Bill from Webmaster World.

I hope this year the ASP will become even more popular (this is also the main 2010 goal of Jim Coutu, the new Chairman of the Board of Directors of the ASP) and will welcome more software authors.

A few changes have happened inside the ASP board: it has a new Chairman and 3 new members have joined the Board for a two year term. Jim Coutu from GatorData Inc is the new Chairman of the Board of Directors for this year. The three new members who have been elected for the board, that I wish to welcome wholeheartedly, are:

Don Waterfield Laura Look Michael C Battilana
Don Waterfield, senior programmer/analyst at Aqumix, Inc. Laura Look, project manager at Bitsmithsoft. Michael C. Battilana, president of Cloanto.

A big thank you on behalf of everyone at ASP goes to the 3 members whose term ended in the Board of Directors, for all the enthusiastic work done in ASP: Henk Devos, Greg Weir and Dave Gjessing. Read more…

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How to Find Great Business Books for microISVs

September 9th, 2009


We all know that we should be spending more time reading good books about business, sales and marketing. But it’s difficult to find worthwhile books. Here are some tips for locating the best business books, buying them affordably, and building a library that will pay dividends year after year.
Choosing Good Business Books has more reviews than other book sites. But it’s often difficult to tell if the book being reviewed is relevant to the software industry in general, and to mISVs in particular.  Many times I’ll buy a marketing book based on recommendations, only to find that the book is targeted at larger enterprises. Most of us don’t need to read about strategies that ensure that our marketing staff is communicating effectively with our manufacturing managers. Read more…

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What would you do differently?

September 3rd, 2009
Photo credit: Robbert van der Steeg
Photo credit: Robbert van der Steeg

… if you had to start your software story again?

As a software industry enthusiast, I am curious to know how others see their business development and what they would change, in hindsight and with a set of brand new 2009 eyes. 🙂

Neil on Business of Software Network asked the community a similar question (If you could wave a magic wand…) related to the marketing of software. Answers such as focus on usability, better knowledge of customers poured in (the discussion is still open).

Some even expressed their wish to get into their customers heads completely, or even in their competition’s financial reports, to see if it’s worth outrunning them anyway. Read more…

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Welcome to the New ASP Blog

July 16th, 2009
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Here we are at another milestone – the ASP Blog launch day 🙂 . I’m just as excited as you are when thinking of the things we will be able to do via this powerful tool. As a first post, let me tell you more about…

… the idea behind it:

This new resource is intended to help you as a member of the Association of Shareware Professionals share your experience and learn from others on various topics of your interest.

… main benefits you can get from the blog:

I’m sure many of you are advocates of blogs in general. What’s in it for you on this one?  First of all, you will know how others handled various aspects of their business, what was successful and what went wrong. You can learn from their know-how and calibrate your strategy in the right direction, avoiding pitfalls.

Secondly, you can benefit from important advertising / promotion opportunities via the ASP Blog. Don’t get me wrong, we won’t encourage or accept blatant advertising. We encourage real knowledge, tips, ideas. The more you contribute, the more your name will be associated with Software Industry Professionals.

… contributing to the blog:

Any ASP member can post on the blog. You just have to send your request to and you will get further details via email. Read more…

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