Fox is the author of the book “How to Become a Marketing Superstar – Unexpected Rules that Ring the Cash Register.”
For most software developers, the only area where this makes sense is to buy your software from time to time, to see how your eCommerce providers are doing. Find out if there are any delays. See if the “buy now” process is smooth.
It only costs a couple of dollars in eCommerce company commissions. And you may uncover problems that you didn’t know that you had.
– by Al Harberg, the Software Marketing Blog guy