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Posts Tagged ‘ISVCon’

September 2013 ASPects is Available, Annual Public Issue

September 1st, 2013
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The September ASPects is our annual public issue this year; it’s available for everyone to download–click on the cover to download the PDF file. ASP members get ASPects every month. This time, Al Harberg has written about how business software isn’t like home software. I talk about doorslam apps for web sites. And there’s industry news, trade events, and developer opportunities, as always.


 ASPects, September 2013
ASPects, September 2013

Do You Know What It Takes to Succeed in the Software Business?
by Gianfranco Berardi

Are you thinking about starting your own software business? Are you worried about unanswered questions regarding the process of doing so? Are you concerned about the risk?
   Invest in your success, and join the Association of Software Professionals today….(page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

Publishers Reap Benefits from Global PAD v4 Repository
by Joel Diamond

The PAD Specification v4.0 is nearly 9 months old and the community of publishers as well as download sites, software catalogs and other PAD support channels are already reaping benefits… (page 3)

Flying through hyperspace ain’t like dustin’ crops
by Al Harberg

In today’s troubled economy, a lot of microISVs who sell consumer software are trying to add a business application or two to their product mix. As Han Solo explained to Luke Skywalker in the first Star Wars movie, piloting the Millennium Falcon to another galaxy is not like flying a crop duster on the family farm. Similarly, developing and marketing a business application is not like developing yet another program for home users. Software developers who understand the differences between the two marketing challenges can do a better job of generating income with their new marketing focus. Here are some insights about what you might encounter as you move into the business software arena… (page 4)

Top 10 Mistakes Made When Hiring Freelancers
by Jim Coutu

When hiring freelancers, mistakes can be made at almost any turn. As an arbitrator who specializes in freelance projects, I have arbitrated over a thousand failed projects. Many times I have seen cases where someone hiring a freelancer made easily-correctable mistakes that caused their project to fail. Here are the top ten mistakes made when hiring freelancers… (page 5)

Don’t Build a DoorSlam!
An App is Not a Web Site

by Jerry Stern

I’ve been seeing annoying apps this year.A lot of them. Really, I should install an app for Sheetz? Really? Hello, it’s a gas station with hot dogs, and road-side billboards that tell me to install their app. Why?

   Some online blogs are calling these sites and apps doorslams… (page 9)

How to Get an Ultimate Perspective on Your Business
by Jiri Novotny

The best way to quickly gain a tremendous perspective on your business is to create a visual model of it…. (page 11)

Own the Software Sales Process
by Al Harberg

Take charge of the sales process if you expect to close a sale. That advice comes from Joe Girard, the world’s greatest salesman according to The Guinness Book of World Records. Much of the advice in Girard’s book How to Close Every Sale can be translated from Girard’s experience with face-to-face automobile sales into the realm of selling software on the Internet…  (page 13)

ASP Member News
DataNumen: Powerful, Affordable RAR Repair Software (page 14)
Popular “Allmyapps” Windows App Store to be based on PAD® v4.0 (page 14)

News & Press Corner
Amazon Appstore Now Accepting HTML5 Web Apps (page 15)
Amazon Launches Mobile Associates API (page 15)
Moving forward  (Steve Ballmer of Microsoft retires) (page 16)

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ISVCon announces seminar information for 2013 software marketing conference

July 22nd, 2013
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isvcon-2013-independent-software-vendor-conferenceThe 2013 Independent Software Vendor Conference (ISVCon), scheduled for September 27-29, 2013 at the Atlantis Casino Resort in Reno, Nevada, has released information about the panel discussions and seminars that will be presented. Designed to deliver the latest marketing ideas to small software development firms, this year’s conference includes:

  • “Sell Software on Facebook” by Nico Westerdale of BitsDuJour – Can independent software vendors (ISVs) make money selling software on Facebook? Yes. More than half of the people in the US have Facebook accounts. Learn practical ways to build your fanbase, and create posts that generate traffic.
  • “Conversations to Create More Customers” by Jessica Dewell of Red Direction – Move more software customers through your company’s sales cycle by changing from reactive conversations (such as answering email inquiries) to proactive conversations (such as listening and starting conversations.)
  • “Growing your ISV business to Multi-Device with Mobile and Mac” by David Interstimone (David I) of Embarcadero – Discover how to increase software sales by supporting a mix of client devices, UI approaches, OS versions, and emerging form factors.
  • “Connected Apps: The New Normal” by Leyla Seka of Salesforce.com – Learn to build and deploy connected apps as your software development business evolves from the desktop/laptop world to the cloud and mobile environments.
  • “33 High Tech Business Myths, and How They Can Hurt Your Company” by Gary Elfring of Elfring Fonts Inc. – Gain insights into distinguishing between valid business ideas and the myths, folklore, and misinformation that can hurt your company.
  • “Google AdWords – Winning the War and Making It Work” by Aaron Weiner of Software Promotions – Learn how recent AdWords changes will impact your account’s performance, and how you can overcome any problems.

Other seminar titles include:

  • Practical Roadmap to High Performing Websites
  • Secondary Offer Networks
  • The Cloud for ISVs
  • Avoiding Problems When Hiring and Working with Freelancers

Visit http://www.isvcon.org/speakers.php to read about new seminars that will be added during the summer.

Sign up for the conference by September 22 to take advantage of ISVCon’s $820.50(US) registration fee. Registration includes three days of intense education and networking opportunities plus a Thursday evening reception, and break rooms full of snacks and helpful representatives from the conference’s sponsors.

Previously known as the Software Industry Conference (SIC), ISVCon carries on a 22 year tradition of supporting independent software developers’ business and marketing efforts with seminars, presentations, and networking opportunities.

ISVCon is owned and presented by The Association of Software Professionals. Sponsors for ISVCon 2013 include FastSpring, Avangate, Tightrope Interactive, Software Promotions, Greentram Software, and The Association of Software Professionals. Visit http://www.isvcon.org/ for more information about attending ISVCon 2013. Or visit http://www.isvcon.org/sponsors.php for information about sponsoring the conference.

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ISVCon, the Software Industry Conference, is now opening sponsor registration for the 2013 conference.

May 14th, 2013
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ISVCon2013 Logo (redesigned by Jerry Stern)

 

ISVCon, the Software Industry Conference,  is now opening sponsor registration for the 2013 conference.

Quick Links

About the ConferenceSponsorship OptionsBecome a Sponsor/Exhibitor

 

Location

ISVCon 2013 will once again be held at the Atlantis Casino Resort Spa in Reno, Nevada.  The Atlantis, a 4-Star hotel, was recently awarded the prestigious 4-Diamond rating.  It has a beautiful, modern conference area, with a large, comfortable, and surprisingly quiet foyer overlooking the casino.  The property includes 9 restaurants and 10 lounges, and a cabaret with live entertainment.  It is also just a 10-minute ride from the Reno airport via the Atlantis’ free airport shuttle.

Reno is located in Northern Nevada, a wonderful area with lots to do both inside and outside of the casinos.  Reno is just 15 miles from the California border, and is a popular weekend vacation destination for Northern California residents.

 

New Dates, Days, and Options

ISVCon 2013 will be held September 27-29.  The conference will run for 2-1/2 days, Friday through mid-day Sunday.  We’re hoping to attract lots of new faces, given that Reno is within driving distance for San Francisco/Silicon Valley, and we are also planning to do considerable marketing.

 

Sponsorship Levels

Our existing Sponsorship levels, prices, and benefits received an update this year.  Our Silver Sponsorship is priced at $1299 and includes 2 free conference registrations;  our Gold Sponsorship is priced at $2599 and includes 4 free conference registrations and a free Sponsor Table; while our Platinum Sponsorship is priced at $4999 and includes 8 free conference registrations, and 2 free Sponsor Tables.  All sponsorships include many other benefits, please see our Sponsorship Options page for more information.

Also, we’ve added a new Sponsorship option this year!  Our new “MISV” sponsorship level was added by request, for those industry participants who don’t necessarily want to exhibit, but simply want to attend and show their support for the event.  This new sponsorship level is priced at just $599, and like our other sponsorship levels, it includes a variety of perks and benefits.  See our Sponsorship Options page for more information about this new sponsorship level.

 

Sponsor Tables Instead of Break Room Booths or Hospitality Suites

You may notice that instead of having “Break Room Booths” or “Hospitality Suites” we now offer the availability of Sponsor Tables.  These Sponsor Tables will be set up in the main foyer/break room area of the conference, which is located directly in the path of the session and lunch rooms… meaning that each and every conference attendee must pass through this area in order to get to any of the presentations, breakfasts, or lunches!  The break room is also where all the snacks and refreshments will be located, so the attendees will congregate there between events and sessions.  The Sponsor Table concept was added by request from previous sponsors, and will include tables and chairs rather than pre-defined “exhibit booth” style areas.  This area will be open for attendees during the entire conference schedule, and will also be part of the Welcome Reception and other special events during the conference.  Sponsor Table spaces are limited, and will be assigned on a first-come, first-served basis.

 

Your Sponsorship

Your sponsorship of ISVCon will help support this long-standing industry conference, and give you an opportunity to meet with both experienced ISVs and start-ups in a new, exciting, and professional setting.  The sooner you sign up as a sponsor, the sooner your logo/ad box will be displayed on the ISVCon website for visitors to see.  Early sponsorship also helps support the conference financially, and is appreciated.  And, early sponsorship allows you to receive primary placement for your Sponsor Table areas, which have limited availability and will be assigned on a first-come, first-served basis.

 

Please consider supporting ISVCon with your sponsorship.  To become an ISVCon sponsor, just follow the instructions at our Become a Sponsor page.  If you have any questions, please don’t hesitate to contact me.  I look forward to working with you.

 

Sincerely yours,

Rich Holler
Sponsor Manager, ISVCon
rich@isvcon.org
http://www.isvcon.org

 

P.S.  Attendee registration is ongoing, so signing up for sponsorship right away will insure that your company logo/ad will be displayed on the ISVCon website as more attendees come to register.

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ISVCon 2013 Early Bird Discount Extended!

March 8th, 2013
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Ok… we hear you!  September is a long way off to make plans.

So, we’ve extended the deadline for our Early Bird discount for ISVCon until the end of March!

So you still have the opportunity to save hundreds of dollars, with conference prices starting at just $295 for ASP members!

-Rich

PS: Also, don’t forget that the deadline for submitting your speaking proposals is coming up soon — please get your proposals submitted to us by March 12th (see http://www.isvcon.org/ISVCon2013-CallForSpeakers.pdf) for details)

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ISVCon 2013: Call for Speakers

February 20th, 2013
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ISVCon2013 CallForSpeakers

ISVCon is a non-profit conference for ISVs (Independent Software Vendors). It attracts software developers, publishers, and other professionals in the software industry, all sharing a common interest in software marketing, sales, development, distribution, and other related issues. ISVCon provides an environment of networking, education, and collaboration.

ISVCon 2013 will take place September 27-29 in Reno, Nevada at the Atlantis Casino Resort Spa.
Please consider supporting the conference not only by attending and/or sponsoring, but also by sharing your knowledge and expertise with others. We invite you to submit your proposal to speak at the conference.

New this year – We will be offering free conference registration for speakers, which includes the conference-sponsored lunches! (Sorry, we are not able to provide any compensation for travel or accommodations.)

SUBJECTS

Speakers are needed on all subjects related to being an ISV. We are especially interested in topics with recent buzz, like mobile computing, cloud computing, software as a service, social networks, etc. Business and marketing related subjects are always popular too. In fact, any subject of interest to ISVs will be considered.

The ISVCon sessions will run in a single track, and will incorporate topics of interest for both start-ups and experienced ISVs.

LENGTH

Most sessions are an hour long, and individual presentations can run anywhere from 15 to 50 minutes, depending on whether you are going “solo” or will be on a panel with other speakers (remember that we leave time at the end of each session for audience questions). If you and a friend or two have an idea for a shared session, each speaker should submit a proposal for their talk, and note their preferred session partners.

PROPOSAL

Your speaking proposal should include the following details:

1. Speaker name
2. Company/Affiliation
3. Contact information
4. Subject of proposed presentation (and/or possible title)
5. Summary of proposed presentation
(please include enough detail to differentiate your presentation from any other proposed presentations on a similar subject)

As with the 2012 event, we will be video taping the sessions, and posting them on our website for viewing by attendees, newsletter subscribers, and ASP members.

Please email your ISVCon speaking proposal to Rich Holler, rich@isvcon.org

DEADLINES

The deadline for submitting your proposal is Tuesday, March 12th.
If your proposal is accepted, you will be notified via email by Friday, March 29th.

VENDORS

If you represent a company that sells products or services to ISVs, you are welcome to submit a proposal to speak in your area of expertise. However, we require that the majority of a presentation be of general interest, with any company- or product-specific information limited to only the last few minutes of the presentation.

MORE INFORMATION

For more information about the conference, please visit http://www.isvcon.org
If you have any questions, please feel free to contact the ISVCon Speakers Manager:

Rich Holler
Email: rich @ isvcon.org

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ISVCon Announces Seminar Info for July Software Conference

June 5th, 2012

The 2012 Independent Software Vendor Conference (ISVCon), scheduled for July 13 – 15, 2012 at the Atlantis Casino Resort in Reno, Nevada, has announced information about the panel discussions and seminars that will be presented. Designed to deliver the latest marketing ideas to small software development firms, this year’s conference includes:

  • Accelerating the Flywheel by Rob Walling of Software by Rob – Author, blogger, and software entrepreneur Rob Walling discusses advanced techniques for building your software business and selling more of your applications.
  • SaaS: Challenge or Huge Opportunity? by Michael Ni of Avangate – Responsible for eCommerce company Avangate’s marketing strategy and affiliate network, Michael Ni will provide guidance on how software authors can smooth the transition from desktop/laptop development to selling software as a service (SaaS).

  • The Mobile Age: Your Strategies by Tom Beidle of Digital River’s MyCommerce division – Tom Beidle will explore trends in mobile products, consumer usage patterns, and revenue models for mobile software products.

  • Making Money with Microsoft by Patrick Foley of Microsoft Azure – Patrick will discuss new trends from Microsoft, including Windows 8, mobile computing, and making money on the cloud.

  • New Trends in Online Help by Alexander Halser of EC Software – The Help+Manual guy will provide software developers with information about setting up content navigation, using images and videos efficiently, the emotional aspects of help files, and much more.

Twenty-one presentations and seminars have been scheduled for the conference, and more will be added in June. For a complete list, visit http://www.isvcon.org/sessions.php.

Sign up for the conference by June 30 to take advantage of ISVCon’s $425(US) registration fee. Registration includes three days of intense education and networking opportunities plus a Thursday evening reception, and break rooms full of snacks and helpful representatives from the conference’s sponsors.

Continental breakfasts and lunches are included in the registration fee, so developers can network with fellow industry members throughout the day. There will be additional networking opportunities on Saturday night, as well as discounted tickets to a dinner and show. You can even sign up for a post-conference meeting on Monday July 16th with fellow attendees, and continue to share business-building ideas and develop relationships with other software professionals.

Previously known as the Software Industry Conference (SIC), ISVCon carries on a 20+ year tradition of supporting independent software developers’ business and marketing efforts with seminars, presentations, and networking opportunities.

ISVCon is owned and run by The Association of Software Professionals. Sponsors for ISVCon 2012 include Microsoft, MyCommerce from Digital River, Avangate, FastSpring, the Association of Software Professionals, K Software, Emurasoft, and DAIR Computer Systems. Visit http://www.isvcon.org for more information about attending ISVCon 2012. Or visit http://www.isvcon.org/sponsors.php to learn about sponsoring the conference.

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August 2011 ASPects issue is Online

August 23rd, 2011
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Our ASPects newsletter is sent to all ASP members each month, and every back issue is available for searching and downloading on the ASP members’ website; there are now over 3500 pages of news, technical articles, how-to’s, marketing, and much more in the archive.
    Once each year, we publish a public issue. This year, it’s the August issue. Download it and see why you should be a member of the Association of Software Professionals.


  

August 2011 Volume 24, No. 8 (585 Kb)

The NEW Software Industry Conference: ISVCon
by Sue Pichotta
ASP Conference Manager With new owners, a new nickname, a new location, a new venue, and even a new website, the Software Industry Conference is being reborn!
    ASP buys SIC
    The Association of Software Professionals is proud to announce that it has purchased the rights to the Software Industry Conference (SIC), which took place every summer from 1991-2010. SIC has been an event where you could learn more about software marketing and other business of software issues, meet with other ISVs, and get a chance to talk to some of the businesses serving the ISV community. The ASP is honored to be able to continue making this worthwhile conference available to our industry, and give it a reboot with some new ideas… (page 1)

Trade Show Calendar
(page 2)

ASP News
Don Waterfield appointed as Webmaster (page 3)

PAD Futures
by Joel Diamond
An entire software industry flourishes now that has been built on top of the ASP specification of PAD. The Portable Application Distribution
changed the way the software authors and distribution sites publish product information. Before PAD, authors provided descriptions to web sites one-by-one, dealing with unique description requirements and agreements for each distribution opportunity. But software has radically changed, the methods of distribution have changed, and the needs of sites who have built their business on the PAD platform have changed.
    I will use my recent appointment as PAD Chair to assist the ASP in strategically leading the efforts to update, enhance, and expand the current PAD platform… (page 4)

Beyond this Point, There be Technobabble
or: How to Write for Today’s PC Users

by Jerry Stern
Many years ago, a friend was grumbling about the things we did to configure our computers. It was mostly downloading programs that could do things with types of files that were newer than what the operating system knew about–this was in 1981, by the way, and the computers were not IBM compatible. Nothing has changed….
    So, software developers, there you have the typical home user of computers, and quite a lot of business users, too. If you’re writing software for a non-expert, there are a few things you have to keep in mind when you put messages on a screen, in the help file, or on a web page… (page 5)

Optimizing Your Purchase Page (Basics)
by Jiri Novotny
Your mISV website has three main goals:
1. Attract visitors.
2. Get them to download your software.
3. Get them to purchase your software.
All these steps are vital; however, I would argue that the purchasing page is the most important part of your website… (page 8 )

3 Easy Ways to Use Twitter
by Gianfranco Berardi
You’ve joined the party! You’ve heard that Twitter is a free and easy way to promote your business, and so you’ve signed up for a Twitter account to promote your business, added a profile picture and a bio, and followed a number of interesting people. You even have people following you back. Now what?
    Of course, you only have so much time in a day. Like any communications medium, Twitter could easily become a waste of time if you’re not careful. What follows are three easy ways to use Twitter to improve your business, increase your networking opportunities, and interact with your customers… (page 9)

Software Marketing and Website Artwork
by Al Harberg
There are a lot of theories about the effectiveness of photos, drawings, and other illustrations on software developers’ web sites. For example, some microISVs believe that including stock photographs is a great idea, while others believe that including these pictures would hurt their software marketing efforts.
    I’d like to discuss some of the ideas of David Ogilvy, a giant in the field of advertising… (page 11)

ASP Member News
Erik M. Pelton & Associates Reaches 1,500th U.S. Trademark
Plimus Survey: More ‘Likes’ Matter (page 13)

News & Press Corner
FTC Provides Can-SPAM Video
Sixteen Individuals Arrested in the United States for Alleged Roles in Cyber Attacks (page 14)

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