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ISVCon, the Software Industry Conference, is now opening sponsor registration for the 2013 conference.

May 14th, 2013
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ISVCon2013 Logo (redesigned by Jerry Stern)

 

ISVCon, the Software Industry Conference,  is now opening sponsor registration for the 2013 conference.

Quick Links

About the ConferenceSponsorship OptionsBecome a Sponsor/Exhibitor

 

Location

ISVCon 2013 will once again be held at the Atlantis Casino Resort Spa in Reno, Nevada.  The Atlantis, a 4-Star hotel, was recently awarded the prestigious 4-Diamond rating.  It has a beautiful, modern conference area, with a large, comfortable, and surprisingly quiet foyer overlooking the casino.  The property includes 9 restaurants and 10 lounges, and a cabaret with live entertainment.  It is also just a 10-minute ride from the Reno airport via the Atlantis’ free airport shuttle.

Reno is located in Northern Nevada, a wonderful area with lots to do both inside and outside of the casinos.  Reno is just 15 miles from the California border, and is a popular weekend vacation destination for Northern California residents.

 

New Dates, Days, and Options

ISVCon 2013 will be held September 27-29.  The conference will run for 2-1/2 days, Friday through mid-day Sunday.  We’re hoping to attract lots of new faces, given that Reno is within driving distance for San Francisco/Silicon Valley, and we are also planning to do considerable marketing.

 

Sponsorship Levels

Our existing Sponsorship levels, prices, and benefits received an update this year.  Our Silver Sponsorship is priced at $1299 and includes 2 free conference registrations;  our Gold Sponsorship is priced at $2599 and includes 4 free conference registrations and a free Sponsor Table; while our Platinum Sponsorship is priced at $4999 and includes 8 free conference registrations, and 2 free Sponsor Tables.  All sponsorships include many other benefits, please see our Sponsorship Options page for more information.

Also, we’ve added a new Sponsorship option this year!  Our new “MISV” sponsorship level was added by request, for those industry participants who don’t necessarily want to exhibit, but simply want to attend and show their support for the event.  This new sponsorship level is priced at just $599, and like our other sponsorship levels, it includes a variety of perks and benefits.  See our Sponsorship Options page for more information about this new sponsorship level.

 

Sponsor Tables Instead of Break Room Booths or Hospitality Suites

You may notice that instead of having “Break Room Booths” or “Hospitality Suites” we now offer the availability of Sponsor Tables.  These Sponsor Tables will be set up in the main foyer/break room area of the conference, which is located directly in the path of the session and lunch rooms… meaning that each and every conference attendee must pass through this area in order to get to any of the presentations, breakfasts, or lunches!  The break room is also where all the snacks and refreshments will be located, so the attendees will congregate there between events and sessions.  The Sponsor Table concept was added by request from previous sponsors, and will include tables and chairs rather than pre-defined “exhibit booth” style areas.  This area will be open for attendees during the entire conference schedule, and will also be part of the Welcome Reception and other special events during the conference.  Sponsor Table spaces are limited, and will be assigned on a first-come, first-served basis.

 

Your Sponsorship

Your sponsorship of ISVCon will help support this long-standing industry conference, and give you an opportunity to meet with both experienced ISVs and start-ups in a new, exciting, and professional setting.  The sooner you sign up as a sponsor, the sooner your logo/ad box will be displayed on the ISVCon website for visitors to see.  Early sponsorship also helps support the conference financially, and is appreciated.  And, early sponsorship allows you to receive primary placement for your Sponsor Table areas, which have limited availability and will be assigned on a first-come, first-served basis.

 

Please consider supporting ISVCon with your sponsorship.  To become an ISVCon sponsor, just follow the instructions at our Become a Sponsor page.  If you have any questions, please don’t hesitate to contact me.  I look forward to working with you.

 

Sincerely yours,

Rich Holler
Sponsor Manager, ISVCon
rich@isvcon.org
http://www.isvcon.org

 

P.S.  Attendee registration is ongoing, so signing up for sponsorship right away will insure that your company logo/ad will be displayed on the ISVCon website as more attendees come to register.

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ISVCon 2013: Call for Speakers

February 20th, 2013
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ISVCon2013 CallForSpeakers

ISVCon is a non-profit conference for ISVs (Independent Software Vendors). It attracts software developers, publishers, and other professionals in the software industry, all sharing a common interest in software marketing, sales, development, distribution, and other related issues. ISVCon provides an environment of networking, education, and collaboration.

ISVCon 2013 will take place September 27-29 in Reno, Nevada at the Atlantis Casino Resort Spa.
Please consider supporting the conference not only by attending and/or sponsoring, but also by sharing your knowledge and expertise with others. We invite you to submit your proposal to speak at the conference.

New this year – We will be offering free conference registration for speakers, which includes the conference-sponsored lunches! (Sorry, we are not able to provide any compensation for travel or accommodations.)

SUBJECTS

Speakers are needed on all subjects related to being an ISV. We are especially interested in topics with recent buzz, like mobile computing, cloud computing, software as a service, social networks, etc. Business and marketing related subjects are always popular too. In fact, any subject of interest to ISVs will be considered.

The ISVCon sessions will run in a single track, and will incorporate topics of interest for both start-ups and experienced ISVs.

LENGTH

Most sessions are an hour long, and individual presentations can run anywhere from 15 to 50 minutes, depending on whether you are going “solo” or will be on a panel with other speakers (remember that we leave time at the end of each session for audience questions). If you and a friend or two have an idea for a shared session, each speaker should submit a proposal for their talk, and note their preferred session partners.

PROPOSAL

Your speaking proposal should include the following details:

1. Speaker name
2. Company/Affiliation
3. Contact information
4. Subject of proposed presentation (and/or possible title)
5. Summary of proposed presentation
(please include enough detail to differentiate your presentation from any other proposed presentations on a similar subject)

As with the 2012 event, we will be video taping the sessions, and posting them on our website for viewing by attendees, newsletter subscribers, and ASP members.

Please email your ISVCon speaking proposal to Rich Holler, rich@isvcon.org

DEADLINES

The deadline for submitting your proposal is Tuesday, March 12th.
If your proposal is accepted, you will be notified via email by Friday, March 29th.

VENDORS

If you represent a company that sells products or services to ISVs, you are welcome to submit a proposal to speak in your area of expertise. However, we require that the majority of a presentation be of general interest, with any company- or product-specific information limited to only the last few minutes of the presentation.

MORE INFORMATION

For more information about the conference, please visit http://www.isvcon.org
If you have any questions, please feel free to contact the ISVCon Speakers Manager:

Rich Holler
Email: rich @ isvcon.org

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MicroISV Research Alliance Announces 2012 Pain Point Survey

August 1st, 2012
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The microISV Research Alliance at Auburn University has opened the third annual microISV Pain Point survey. All microISV owners are invited to participate.

The 2012 survey will feature a prize drawing with more than a dozen, microISV-specific prizes, including:

  • A one year membership to the ASP at the Standard level (a $100 value) to new members only.
  • A lifetime membership (a $497 value) to the Micropreneur Academy.
  • One year of free E-junkie service at the $10/month plan level.
  • A five year code signing certificate from K Software (a $365) value.
  • And more.

The survey is short and takes only a few minutes to complete. The results are used to locate common areas of difficulty among microISV owners and their daily operations. The results of the survey will be used to guide future academic research with the goal of improving microISV operations and increasing their chances of success.

Aside from the satisfaction of contributing to academic research designed to improve microISV operations, participants can benefit in other ways:

  • Survey responses are anonymous.
  • Participants can opt-in to be listed on the Respondents’ page.
  • Participants get early access to raw, anonymized results data.
  • You can win one of many great prizes.

Take the survey now!

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MicroISV Research Alliance Announces 2011 Pain Point Survey

August 4th, 2011
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The microISV Research Alliance at Auburn University has opened the 2011 microISV Pain Point survey. All microISV owners are invited to participate.

The survey is short and takes only a few minutes to complete. The results are used to locate common areas of difficulty among microISV owners and their daily operations. The results of the survey will be used to guide future academic research with the goal of improving microISV operations and increasing their chances of success.

Aside from the satisfaction of contributing to academic research designed to improve microISV operations, participants can benefit in other ways:

  • Survey responses are anonymous.
  • Participants can opt-in to be listed on the Respondents’ page.
  • Participants get early access to raw, anonymized results data.

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Pretty Sells – Does it Relate to Screenshots?

September 21st, 2009

Taking screenshots of software programs for website presentations is an essential need for every microISV. It’s often said that an image speaks a thousand words and the screenshot as an image should promote the very essential nature of the product. Looking at ASP members sites around the web I noticed that many vendors use screenshots of various quality.

In many cases, they show a beautiful virtual 3D box shot, but somehow neglect the same eye candy on their product screenshots. What I am talking about here is the use of various artefacts such as not properly clipped window borders, weird shadows or the most obvious “dirt” on background.

So it is important to have pixel perfect virtual boxes (which don’t even exist in reality), but the quality of screenshots of products itself doesn’t matter ? Or are there some other obstacles that make producing nice screenshots a hard task ? Lets have a look. Read more…

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How to Find Great Business Books for microISVs

September 9th, 2009

bookstack

We all know that we should be spending more time reading good books about business, sales and marketing. But it’s difficult to find worthwhile books. Here are some tips for locating the best business books, buying them affordably, and building a library that will pay dividends year after year.
Choosing Good Business Books
Amazon.com has more reviews than other book sites. But it’s often difficult to tell if the book being reviewed is relevant to the software industry in general, and to mISVs in particular.  Many times I’ll buy a marketing book based on amazon.com recommendations, only to find that the book is targeted at larger enterprises. Most of us don’t need to read about strategies that ensure that our marketing staff is communicating effectively with our manufacturing managers. Read more…

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Welcome to the New ASP Blog

July 16th, 2009
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Here we are at another milestone – the ASP Blog launch day 🙂 . I’m just as excited as you are when thinking of the things we will be able to do via this powerful tool. As a first post, let me tell you more about…

… the idea behind it:

This new resource is intended to help you as a member of the Association of Shareware Professionals share your experience and learn from others on various topics of your interest.

… main benefits you can get from the blog:

I’m sure many of you are advocates of blogs in general. What’s in it for you on this one?  First of all, you will know how others handled various aspects of their business, what was successful and what went wrong. You can learn from their know-how and calibrate your strategy in the right direction, avoiding pitfalls.

Secondly, you can benefit from important advertising / promotion opportunities via the ASP Blog. Don’t get me wrong, we won’t encourage or accept blatant advertising. We encourage real knowledge, tips, ideas. The more you contribute, the more your name will be associated with Software Industry Professionals.

… contributing to the blog:

Any ASP member can post on the blog. You just have to send your request to blog@asp-shareware.org and you will get further details via email. Read more…

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