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Software Marketing and Passwords

August 6th, 2012
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choose powerful passwordsIf your software application lets users craft passwords to protect their data, then you have a chance to offer additional value to your prospects and customers. Help your users choose the best passwords, and use that feature to sell more of your software.

According to the “Worst Passw0rds” write-up in the April 2012 issue of AARP Bulletin, online users have an awful track record for picking effective passwords to protect their privacy and security. The most popular password, according to the article, is “password”. Changing the lower-case letter “o” to a zero to form passw0rd is on the popularity list at number 16. The top 25 list also includes awful selections like 123456, 1234567, 12345678, 123123, “qwerty” and “letmein.”

Most computer users worry about their privacy and security. Show your users that you care about them. Don’t let them create low-quality passwords.

“It’s important for developers’ users to protect their data with a long, complex password,” Andrei Belogortseff tells us. “Be sure that they use a mix of upper-case letters, lower-case letters, numbers, and symbols.”

Andrei is the CEO of Utah-based WinAbility Software, a developer of security and password applications. One of WinAbility’s most popular programs is USBCrypt, a program that makes it easy to encrypt and password-protect your drives. USBCrypt has a built-in password recovery feature that lets you recreate lost or forgotten passwords.

On a typical PC, it can take a half hour to recover a three-digit password that contains only lower-case letters. A five-digit password made up of a mix of upper- and lower-case letters, on the other hand, can take two weeks to recover. A 7-digit password that weaves upper- and lower-case letters with numbers and symbols can take an incredibly long time to recover.

If the software that you sell asks users to choose a password, then help them select their password wisely. Start by building a list of ineffective passwords into your software, and don’t let your users select these lightweight choices. Have your software examine the passwords that they’ve created, and encourage them to use longer passwords, with a richer mix of characters.

“Remind your users of the flip-side of using a complex password,” Andrei tells us. “If you forget your password, it will be extremely difficult to recover it.”

Make your helpful password protection information part of your software marketing presentation. By creating keyword-rich web pages that feature your thoughts about privacy, security, encryption, and passwords, you may even get more Google traffic from prospects who include these words when they search for software like yours. Your application’s help file could provide your customers and prospects with an explanation of why passwords are crucial.

Your users will appreciate the guidance, and they’ll be much more inclined to purchase your software. Helping customers choose powerful passwords can be good software marketing.

– by Al Harberg, the Software Marketing Blog guy

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