Posts Tagged ‘software business’

ISVCon, the Software Industry Conference, is now opening sponsor registration for the 2013 conference.

May 14th, 2013
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ISVCon2013 Logo (redesigned by Jerry Stern)


ISVCon, the Software Industry Conference,  is now opening sponsor registration for the 2013 conference.

Quick Links

About the ConferenceSponsorship OptionsBecome a Sponsor/Exhibitor



ISVCon 2013 will once again be held at the Atlantis Casino Resort Spa in Reno, Nevada.  The Atlantis, a 4-Star hotel, was recently awarded the prestigious 4-Diamond rating.  It has a beautiful, modern conference area, with a large, comfortable, and surprisingly quiet foyer overlooking the casino.  The property includes 9 restaurants and 10 lounges, and a cabaret with live entertainment.  It is also just a 10-minute ride from the Reno airport via the Atlantis’ free airport shuttle.

Reno is located in Northern Nevada, a wonderful area with lots to do both inside and outside of the casinos.  Reno is just 15 miles from the California border, and is a popular weekend vacation destination for Northern California residents.


New Dates, Days, and Options

ISVCon 2013 will be held September 27-29.  The conference will run for 2-1/2 days, Friday through mid-day Sunday.  We’re hoping to attract lots of new faces, given that Reno is within driving distance for San Francisco/Silicon Valley, and we are also planning to do considerable marketing.


Sponsorship Levels

Our existing Sponsorship levels, prices, and benefits received an update this year.  Our Silver Sponsorship is priced at $1299 and includes 2 free conference registrations;  our Gold Sponsorship is priced at $2599 and includes 4 free conference registrations and a free Sponsor Table; while our Platinum Sponsorship is priced at $4999 and includes 8 free conference registrations, and 2 free Sponsor Tables.  All sponsorships include many other benefits, please see our Sponsorship Options page for more information.

Also, we’ve added a new Sponsorship option this year!  Our new “MISV” sponsorship level was added by request, for those industry participants who don’t necessarily want to exhibit, but simply want to attend and show their support for the event.  This new sponsorship level is priced at just $599, and like our other sponsorship levels, it includes a variety of perks and benefits.  See our Sponsorship Options page for more information about this new sponsorship level.


Sponsor Tables Instead of Break Room Booths or Hospitality Suites

You may notice that instead of having “Break Room Booths” or “Hospitality Suites” we now offer the availability of Sponsor Tables.  These Sponsor Tables will be set up in the main foyer/break room area of the conference, which is located directly in the path of the session and lunch rooms… meaning that each and every conference attendee must pass through this area in order to get to any of the presentations, breakfasts, or lunches!  The break room is also where all the snacks and refreshments will be located, so the attendees will congregate there between events and sessions.  The Sponsor Table concept was added by request from previous sponsors, and will include tables and chairs rather than pre-defined “exhibit booth” style areas.  This area will be open for attendees during the entire conference schedule, and will also be part of the Welcome Reception and other special events during the conference.  Sponsor Table spaces are limited, and will be assigned on a first-come, first-served basis.


Your Sponsorship

Your sponsorship of ISVCon will help support this long-standing industry conference, and give you an opportunity to meet with both experienced ISVs and start-ups in a new, exciting, and professional setting.  The sooner you sign up as a sponsor, the sooner your logo/ad box will be displayed on the ISVCon website for visitors to see.  Early sponsorship also helps support the conference financially, and is appreciated.  And, early sponsorship allows you to receive primary placement for your Sponsor Table areas, which have limited availability and will be assigned on a first-come, first-served basis.


Please consider supporting ISVCon with your sponsorship.  To become an ISVCon sponsor, just follow the instructions at our Become a Sponsor page.  If you have any questions, please don’t hesitate to contact me.  I look forward to working with you.


Sincerely yours,

Rich Holler
Sponsor Manager, ISVCon


P.S.  Attendee registration is ongoing, so signing up for sponsorship right away will insure that your company logo/ad will be displayed on the ISVCon website as more attendees come to register.

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ISVCon 2013 Early Bird Discount Extended!

March 8th, 2013
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Ok… we hear you!  September is a long way off to make plans.

So, we’ve extended the deadline for our Early Bird discount for ISVCon until the end of March!

So you still have the opportunity to save hundreds of dollars, with conference prices starting at just $295 for ASP members!


PS: Also, don’t forget that the deadline for submitting your speaking proposals is coming up soon — please get your proposals submitted to us by March 12th (see for details)

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ASP member Wins ESWC's 2009 Epsilon Award

November 23rd, 2009
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Emsi Software’s a-squared Anti-Malware Wins ESWC’s 2009 Epsilon

ASP member Christian Mairoll of Emsi Software has won the 2009 Epsilon Award for Software Excellence at the 9th annual European Software Conference. Emsi Software’s a-squared Anti-Malware application was awarded the prize earlier this month at the conference in Berlin, Germany. The Association of Shareware Professionals (ASP) was a sponsor of the European Software Conference.

Every year, the Epsilon Award recognizes the best software application from the European microISV and software community. Programs are nominated by software developers, a peer-review process that ensures that only the highest quality software is considered for the award.

In addition to receiving worldwide recognition for its software, Emsi Software was also awarded an artistic creation by a European artist, special prizes from the sponsors of the event and 200 Euros in cash which Emsi Software will donate to the SOS Children’s Villages organization founded in Austria. Read more…

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Software Selling Ideas from Our Friends at ESC

October 14th, 2009
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Apple with the booksThe Educational Software Cooperative (ESC) has started the 9th month of its new ESC Software Marketing Book Club. Each month, ESC members discuss a marketing book in detail. The central theme of each discussion is: How can the ideas in this book help software developers make their businesses more successful?

The October 2009 book selection is “How to Become a Marketing Superstar – Unexpected Rules that Ring the Cash Register” by Jeffrey J. Fox. It’s about using common sense and sound business practices to find and keep customers. It’s about marketing. Most of the concepts in the book apply directly to mISVs who are trying to increase their software sales.

Last month’s Book Club selection was “Then We Set His Hair on Fire – Insights and Accidents from a Hall-of-Fame Career in Advertising” by Phil Dusenberry. The title refers to the creation of the Pepsi ad in which Michael Jackson had an unfortunate accident. But the book is about insights, ideas, creativity, advertising, and business.

Phil Dusenberry is the former Chairman of BBDO North America, an advertising giant that managed accounts for General Electric, FedEx, Frito-Lay, Visa, Mars, HBO, Pizza Hut, Polaroid, and Apple Computers.

One of my favorite stories from the book is about soup. The lessons apply to the software industry, too.

Dusenberry’s firm landed the Campbell’s Soup account in the 1980s. Soup sales were flat. BBDO did some serious research, and learned something unusual – lots of consumers had kitchen cabinets full of Campbell’s Soup.

Campbell’s Soup had been advertised for decades as a safety measure. It’s virtually non perishable, and you need to keep it in the house for emergencies. There was a huge disconnect between the purchase rate and the consumption rate for Campbell’s Soup.

What about shareware?

Most software companies ask their prospects, over and over, to download their software. Lots of people listen to this message and act on it. About one hundred times as many people download software as buy it, so the “download” message is being read, understood and acted upon. Just as the buyers of Campbell’s Soup didn’t receive the “eat the soup” message, many shareware downloaders aren’t receiving the “buy it now” message. Read more…

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