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Update Your Software Marketing Skills at ISVCon 2012

April 9th, 2012

The Association of Software Professionals has announced that this year’s Independent Software Vendor Conference (ISVCon) will be held July 13 – 15, 2012 at the Atlantis Casino Resort in Reno, Nevada. Previously known as the Software Industry Conference (SIC), ISVCon carries on a 20+ year tradition of supporting independent software developers’ business and marketing efforts with seminars, presentations, and networking opportunities.

ISVCon 2012 will feature panel discussions and presentations from software industry professionals worldwide. Seminars are designed to cover all of the topics that are critical to the success of small software development firms, including software marketing, developing apps for iPhone, iPad, and Android devices, marketing Software as a Service (SaaS) applications, the latest developments in cloud computing, search engine optimization (SEO), and software security.

The program on Friday is designed for established software publishers as well as startup companies. On Saturday and Sunday, seminars are divided into two tracks to accommodate less experienced software developers and experienced software marketers.

ISVCon’s $425(US) registration fee includes three days of wall-to-wall education and networking opportunities plus a Thursday evening reception, Friday Exhibit Night with events hosted by major software industry vendors, and break rooms full of snacks and helpful representatives from the conference’s sponsors. Continental breakfasts and lunches are included in the registration fee, so developers can network with fellow industry members throughout the day. You can even sign up for a post-conference meeting on Monday July 16th with fellow attendees, and continue to share business-building ideas and develop relationships with other software professionals.

Sponsors for ISVCon 2012 include MyCommerce from Digital River, Avangate, the Association of Software Professionals, K Software, Emurasoft, DAIR Computer Systems, and Greentram Software. Visit http://www.isvcon.org/ for more information about attending ISVCon 2012. Or visit http://www.isvcon.org/sponsors.php to learn about sponsoring the conference.

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